GIEP
AirborneOp 2 januari 1967 wordt in Nederland voor de allereerste keer een televisiereclame uitgezonden. Het luidt een nieuw tijdperk in voor de reclameindustrie in ons land. Een nieuwe generatie reclamemakers vindt dat het anders moet: beter, slimmer en creatiever. Eén van hen is Giep Franzen. Hij is mede-oprichter van het iconische bureau FHV. Met zijn gedachtegoed zal hij de Nederlandse reclamewereld vo... more
| Publishes | Weekly | Episodes | 7 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language | Dutch | Categories | MarketingBusiness | ||
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Aan het begin van het nieuwe millennium krijgt de reclamewereld er een compleet nieuwe dimensie bij: internet. De budgetten verschuiven steeds meer van traditionele media als televisie en print naar online. Nieuwe bureaus spelen daar handig op in doo... more
Vanaf de jaren '90 verandert het medialandschap in rap tempo. Door de komst van commerciële televisie en later door internet moet de reclamewereld zichzelf in hoog tempo opnieuw uitvinden.
FHV wordt inmiddels geleid door een nieuwe garde van jonge ... more
Binnen FHV is Giep steeds minder zichtbaar. Toch zit hij allesbehalve stil. Hij besteedt het grootste deel van zijn tijd aan onderzoek, iets dat hem al jaren interesseert. Hij wordt in 1990 gevraagd om als gastdocent les te komen geven aan de Univers... more
In de jaren '80 breekt een nieuw tijdperk aan, dat vooral veel individualistischer is dan de voorgaande decennia. Consumenten durven ineens te laten zien dat ze succesvol zijn, onder meer door dure en luxe merken te kopen. Dit is ook de tijd dat mens... more
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Apple Podcasts | #64 |  Netherlands/Business/Marketing |
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GIEP launched 4 years ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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