
從業務與商品開發做到通路管理的老柯,喜愛讀書更喜愛駕馭電商行銷技術的阿翟,從外商跳船、對於所有能讓夢想成真的事都有熱情的范雪倫,期待和大家分享與交流在我們小小的創業夢中發生的所有一切。
| Publishes | Weekly | Episodes | 174 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | MarketingBusiness |

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德州媽媽用她真實的育兒經驗與觀點,在網路上引起極大共鳴,這類以「情緒共鳴」為主的內容,往往能快速聚集粉絲。但當這種影響力開始進入商業化(如團購)時,挑戰就來了。
這一集我們不評論德州媽媽的對錯,而是想回到一個更核心的創業問題:在這個內容為王、情緒驅動的網路時代,KOL 是怎麼爆紅的?又為什麼容易走向信任危機?
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• FB @digitalstartup.asia
• Instagram @ digitalstartupasia
• Email:... more
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傳統上,官網常常只是價格高高掛、做面子的存在,但在現在這個流量變現的時代,官網早就不只是門面,而是主戰場!
這一集我們一起討論並分享了許多實戰技巧,從購物金、點數、生日禮,到限時優惠,如何設計不讓團媽生氣也不得罪通路的定價優惠策略。
找到我們:
• FB @digitalstartup.asia
• Instagram @ digitalstartupasia
• Email: wns210929@gmail.com
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2025 年即將進入尾聲,《老闆請進來》主持人范雪倫也正式達成 YouTube 合作夥伴的入門門檻 —— 長影片觀看時數突破 3000 小時。但距離開啟分潤的 4000 小時目標,仍然是一段需要全力以赴的旅程。
年初不少創作者圈內人都說「2025 是經營 YouTube 長影片的關鍵一年」,但實際經營後才發現,演算法的運作仍舊神秘莫測,想單靠個人摸索並不容易。
本集節目中,范雪倫將分享自己在這段期間的創作實驗與心得,並整理了與幾位創作者交流過程中的觀察與啟發。對於... more
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你有沒有看過那種廣告,看起來像在賣東西,結果從頭到尾沒說品牌、也沒講產品名?
這集要來聊聊台灣在食品、保健品、美妝品這幾個品項上,行銷上那些讓人頭痛的奇怪規定 👉 從「功效能不能寫」、到「常識也要實驗證明」、再到「什麼叫誇大」,很多邏輯不是不合理,而是…完全超乎想像!
也因為這樣,幾乎每個在這領域創業的人,或多或少都被罰過,還留下「案底」。如果你的產品也是受衛生署管,這集的實際經驗分享,或許能幫你少踩幾個雷。
找到我們:
• FB @digitalsta... more
內容主要是三個朋友一起聊他們創業跟經營公司品牌的事。有不少有用的資訊,聽起來輕鬆有趣。
很多討論創業的podcast內容都是以宣傳自己的事業為主,比較不是真實分享,3個主持人的互動有趣又是實際經驗談,收穫很多 👍 雖然實際創業不會是最近的事,但給我很多新的想法!很棒~
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #67 |
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搞什麼東西 launched 4 years ago and published 174 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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