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FUTURESTRATEGIES - Sustainability in Marketing 🌍

Florian Schleicher
Sustainability
Tony's Chocolonely
Biophilic Design
Waterbear
Henkel
Eco Transition
Human Digital
Planetary Health
Real Estate
Marketing and Storytelling
Wiener Linien
Vienna, Austria
Climate Neutrality
Climate Change
Storytelling
Community
Capitalism
Artificial Intelligence
Sustainable Marketing
ÖBB

Hi, my name is Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES to do exactly that. I currently work with corporate clients from 11 countries.

If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strateg... more

PublishesWeeklyEpisodes58Founded3 years ago
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Artwork for FUTURESTRATEGIES

Latest Episodes

Viktoriia Siedova is the Co-founder of The Good Plastic Company, manufacturer of Polygood¼ - a 100% recycled surface material used by global brands including Nike, Lush, and McDonald’s. She leads global sales and marketing. For over 7 years she’s bee... more

Verena Kitowski is Marketing Team Manager at Fairphone, a Dutch company leading sustainable and ethical electronics. She leads a full-stack marketing team to accelerate acquisition and retention across Europe and the US.

Verena is responsible for cu... more

Philippe Schuler is a consultant, photographer, and author with the purpose of reconnecting us with nature. Through Quest, he advises organisations on their positive impact on nature. He captures landscapes and wildlife that remind us of its beauty, ... more

Sven Pöllauer is a seasoned PR, Marketing, and Public Affairs professional with 20+ years of experience. His expertise spans internal and external communications, marketing, governmental affairs, and EU as well as international relations. In 2018 he ... more

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Recent Guests

Philipp Schuller
Consultant, photographer and author focused on reconnecting people with nature
Quest
Episode: Working Within the System - Philippe Schuler on sustainability, capitalism and the path forward
Sven Pöllauer
Head of PR, marketing and public affairs at ÖBB Passenger
ÖBB (Austrian Federal Railways)
Episode: Green Is Not Enough - Sven Pöllauer from ÖBB about what it takes to be a successful sustainable business
Laura Lamard
French Global Marketing Leader at Henkel
Henkel (Loctite)
Episode: Sustainability that sells - Laura Lamard from Henkel about Embedding Sustainability in the Product
Seza Eraydin
Sustainability Manager at Henkel
Henkel
Episode: Pioneer at Heart - Seza Eraydin about Sustainabilty Strategy at Henkel
Mirko Tosoni
Head of Marketing at WaterBear
WaterBear
Episode: 🎬 Story meets Action - Mirko Tosoni from WaterBear about the Role of Stories for Climate Action
Cornelia Nussbaumer
Head of sustainability and innovation at Wiener Linien
Wiener Linien
Episode: 🚈 2.4 Million Rides Toward a Climate-Neutral Future - Cornelia Nussbaumer from Wiener Linien about Sustainability with a Mission
Lenna Lockwood
Founder of Prospera, real estate consultancy
Prospera
Episode: 🏡 Building for Human & Planetary Health - Lenna Lockwood on Biophilic Design, Planetary Health & Storytelling in Real Estate
Eske Tammen
Brand management lead for Germany, Austria and Switzerland at Tony's Chocolonely
Tony's Chocolonely
Episode: đŸ« Chocolate with a Mission - Eske Tammen from Tony's Chocolonely on turning activism into brand love

Host

Florian Schleicher
Host of FUTURESTRATEGIES Podcast

Reviews

5.0 out of 5 stars from 28 ratings
  • Nice approach to marketing

    definitely useful for every entrepreneur out there plus people who work in marketing and want to challenge their own mind a little. very positive approach

    Apple Podcasts
    5
    BettiListens
    Austria2 years ago
  • FutureStrategies

    It delivers clear, practical insights into modern marketing strategies. Great for both beginners and professionals, with actionable tips and real-world examples. Thank you Florian.

    Apple Podcasts
    5
    s_d7
    Austria2 years ago
  • Excitement for sustainability

    I love this podcast! Interesting guests, great marketing and business insights than can actually be applied to so many other industries and aspects of life - and it’s not another doomsday message of ‘it’s too late’ or ‘we need to do more’. It highlights great examples, ideas for improvement and makes you excited about a sustainable future!

    Apple Podcasts
    5
    arcoirisvera
    Austria2 years ago
  • Amazing value

    Great podcasts with inspiring guests :)

    Apple Podcasts
    5
    Real.Carlos
    Denmark2 years ago
  • FutureStrategies

    Selbst fĂŒr Fachleute, spannende und lehrreiche AnsĂ€tze, die in einer angenehmen Zeit konsumiert werden können.

    Apple Podcasts
    5
    s_d7
    Austria3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience finds the conversations credible and focused on sustainable growth.
The show is appreciated for its optimistic, solution-oriented approach to sustainability in business.
Listeners praise practical, actionable insights and clear real-world examples.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Sustainability that sells - Laura Lamard from Henkel about Embedding Sustainability in the Product
Q: What book or podcast would you recommend?
Rather than a single book, she recommended a podcast space that features in-depth conversations about life, success, and failures, highlighting continuous learning and discipline as inspiration for marketing leadership.
Sustainability that sells - Laura Lamard from Henkel about Embedding Sustainability in the Product
Q: What is the short summary on the future of marketing?
The future blends digital innovation (AI, geo, live coding) with offline experiences, focuses on testing what works, and expands account-based marketing to target high-value customers while delivering strong, customer-centered storytelling.
Sustainability that sells - Laura Lamard from Henkel about Embedding Sustainability in the Product
Q: What is good marketing to you in three words?
Bold, impactful, and measurable was my concise answer, emphasizing that marketing should be fearless in creativity while producing tangible business results and clear metrics of success.
Working Within the System - Philippe Schuler on sustainability, capitalism and the path forward
Q: What is the future of marketing?
No more greenwashing; marketing should build trust by demonstrating genuine sustainability efforts and integrating them into the core business strategy.
Working Within the System - Philippe Schuler on sustainability, capitalism and the path forward
Q: What is good marketing to you in three words?
Empathy, authenticity, and tailored communications that avoid generic green messaging and instead reflect real actions and outcomes.

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Frequently Asked Questions About FUTURESTRATEGIES

What is FUTURESTRATEGIES about and what kind of topics does it cover?

A thought-provoking show that explores how sustainability intersects with marketing, business strategy, and real-world impact. Across episodes, discussions center on embedding sustainability into product design, branding, and communications; balancing green ambitions with commercial viability; and using storytelling to drive measurable change in B2B and consumer spaces. Guests include sustainability leaders, brand strategists, and industry practitioners who share practical tactics—from circularity and climate targets to biophilic design and impact-driven campaigns. The host often surfaces pragmatic examples from large brands and public transportation, illustrating how purpose can be scaled without compromising profitability. This podcast is... more

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These podcasts share a similar audience with FUTURESTRATEGIES:

1. How I Built This with Guy Raz

How many episodes of FUTURESTRATEGIES are there?

FUTURESTRATEGIES launched 3 years ago and published 58 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on FUTURESTRATEGIES?

Recent guests on FUTURESTRATEGIES include:

1. Philipp Schuller
2. Sven Pöllauer
3. Laura Lamard
4. Seza Eraydin
5. Mirko Tosoni
6. Cornelia Nussbaumer
7. Lenna Lockwood
8. Eske Tammen

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