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Future of Poultry

Watt Global Media
Biosecurity
Poultry Industry
Consumer Behavior
Salmonella
Coccidiosis
Poultry Production
Animal Welfare
Sustainability
Chicken Marketing Summit
Artificial Intelligence
Avian Influenza
Broiler Industry
Chicken
Protein
Chicken Consumption
USDA FSIS Salmonella Framework
Chicken Consumption Trends
Poultry Management
Poultry Welfare
Egg Production

The global poultry industry is the fastest growing animal agriculture sector and is the largest source of animal protein for people around the world. Join WATT’s poultry editors as they discuss the issues impacting poultry and egg producers’ bottom lines such as climate change, animal welfare, antimicrobial resistance and nutrient pollution in “The Future of Poultry” podcast series.

PublishesTwice monthlyEpisodes42Founded2 years ago
Number of ListenersCategories
Life SciencesScience

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Artwork for Future of Poultry

Latest Episodes

Dr. Natalya Bauer, director of Anglia Autoflow, joins the podcast to detail the benefits, from worker and bird welfare through to improved meat quality, that poultry processors can achieve with controlled atmosphere stunning.

Max Grell, Ph.D., founder and CEO of BlakBear, explains how sensing spoiling gases inside packaging in real time can help companies better organize stock and reduce waste.

Richard Griffiths, International Poultry Council president, shares details of the organization's new framework document.

Amber Pankonin, RDN, award-winning nutrition educator and chef, joins Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, to discuss what's driving consumer demand for high-protein diets and why chicken is uniquely positioned to meet that... more

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Recent Guests

Max Grell
Founder and CEO of BlakBear
BlakBear
Episode: How dynamic stock control can help poultry companies
Richard Griffiths
IPC president
International Poultry Council
Episode: The International Poultry Council's Avian Influenza Crisis Preparedness and Management Plan
Amber Pankonin
RDN, award-winning nutrition educator and chef
Episode: Predicting chicken's role in the high-protein diet trend
K. Scott McKenzie
Director of Technical Services
Enviro Tech
Episode: Better litter, better birds — what makes for better poultry litter management?
Elisa Tjarnstrom
CEO of the Brazilian Food Industry Collaboration for Animal Welfare (Cobea)
Cobea
Episode: How industry body COBEA is strengthening Brazil's animal welfare
Billy Hackett
Director of the Specialty Product Division for Arkion Life Sciences
Arkion Life Sciences
Episode: Raising the bar on biosecurity: Managing wild birds
Hinda Mitchell
President and founder of Communications and Marketing Forum, INSPIRE
INSPIRE / Communications and Marketing Forum
Episode: What MAHA, GLP-1s and high-protein diets mean for chicken
Claudia Osorio
Associate Advisor at Elanco
Elanco Animal Health Incorporated
Episode: Interpreting anticoccidial sensitivity testing in poultry programs
Jimmy Weng
Director of Sales and Marketing at Silanna UV
Silanna UV
Episode: Employing UV light in the fight against N5N1

Hosts

Elizabeth Doughman
Editor/host with focus on industry developments in poultry production and market dynamics, frequently covering sustainability, welfare, and strategic initiatives.
Mark Clements
Editor-in-Chief and interview host focusing on poultry science, nutrition, and industry best practices with an emphasis on research-driven insights.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

The International Poultry Council's Avian Influenza Crisis Preparedness and Management Plan
Q: What is the IPC's role in the global poultry industry and how does the plan fit with national governments?
The IPC acts as a global framework and coordination body that helps members engage with governments and international authorities without usurping national decision-making; the plan provides tools and a structure to support informed, collaborative action rather than dictate actions.
How dynamic stock control can help poultry companies
Q: What would be the cost of adding these sensors to a pack of two chicken fillets, and how does that compare to potential savings?
Sensor costs are lower than packaging costs and scale with volume; when deployed at large scale, the waste reduction and extended shelf life can vastly outweigh the sensor cost, making the investment economically attractive.
How dynamic stock control can help poultry companies
Q: Max, tell us about BlakBear, what the company does and how you came to set it up.
BlakBear embeds small sensors into packs or pallets to measure gases released during spoilage, which correlate with bacteria counts and odor. This provides real-time, non-destructive data on freshness, enabling faster, data-driven stock decisions and the ability to extend shelf life.
Predicting chicken's role in the high-protein diet trend
Q: Where does chicken land in the protein picking order among consumers today, and are there perception gaps the industry needs to address?
Amber notes chicken will be a top-choice protein for many consumers; she also highlights the need to reframe chicken beyond a boring option through creative, real-life meal ideas.
Predicting chicken's role in the high-protein diet trend
Q: From your perspective as both a registered dietitian and a chef, what's driving the current obsession with high-protein diets? Is it a nutritional shift or a wellness trend?
Amber explains it's a mix of genuine nutritional shifts, driven by weight management and GLP-1 therapies, and a broader wellness trend that elevates healthier food options overall.

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Frequently Asked Questions About Future of Poultry

What is Future of Poultry about and what kind of topics does it cover?

The show surfaces practical, data-driven discussions shaping the poultry and egg supply chain, with a strong emphasis on nutrition trends, biosecurity, animal welfare, and disease management. Across episodes, listeners encounter expert perspectives on high-protein consumer demand, GLP-1 considerations, advanced litter management, coccidiosis control, Salmonella risk, and innovative biotechnologies, all tied to real-world tactics for producers, marketers, and veterinarians. A notable throughline is the push for transparency and sustainability in product messaging, alongside hands-on strategies that blend science with field economics.

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These podcasts share a similar audience with Future of Poultry:

1. The Poultry Podcast Show

How many episodes of Future of Poultry are there?

Future of Poultry launched 2 years ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Future of Poultry?

Recent guests on Future of Poultry include:

1. Max Grell
2. Richard Griffiths
3. Amber Pankonin
4. K. Scott McKenzie
5. Elisa Tjarnstrom
6. Billy Hackett
7. Hinda Mitchell
8. Claudia Osorio

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