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Future of Poultry

Watt Global Media
Biosecurity
Poultry Industry
Consumer Behavior
Salmonella
Coccidiosis
Poultry Production
Animal Welfare
Sustainability
Chicken Marketing Summit
Artificial Intelligence
Broiler Industry
Chicken
Protein
Chicken Consumption
USDA FSIS Salmonella Framework
Chicken Consumption Trends
Poultry Management
Poultry Welfare
Egg Production
Technology Adoption

The global poultry industry is the fastest growing animal agriculture sector and is the largest source of animal protein for people around the world. Join WATT’s poultry editors as they discuss the issues impacting poultry and egg producers’ bottom lines such as climate change, animal welfare, antimicrobial resistance and nutrient pollution in “The Future of Poultry” podcast series.

PublishesTwice monthlyEpisodes39Founded2 years ago
Number of ListenersCategories
Life SciencesScience

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Artwork for Future of Poultry

Latest Episodes

Amber Pankonin, RDN, award-winning nutrition educator and chef, joins Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, to discuss what's driving consumer demand for high-protein diets and why chicken is uniquely positioned to meet that... more

K. Scott McKenzie, Ph.D., director of technical services with Enviro Tech, discusses good litter management with Mark Clements.

Elisa Tjarnstrom, Executive Director of Brazilian Food Industry Collaboration for Animal Welfare talks to Mark Clements about the work achieved by the food industry body since its creation in 2024

Billy Hackett, director of the specialty product division, Arkion Life Sciences, and Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, break down how birds carry HPAI from wetlands to farmyards, and why managing the outside of the barn ... more

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Recent Guests

Amber Pankonin
RDN, award-winning nutrition educator and chef
Episode: Predicting chicken's role in the high-protein diet trend
K. Scott McKenzie
Director of Technical Services
Enviro Tech
Episode: Better litter, better birds — what makes for better poultry litter management?
Elisa Tjarnstrom
CEO of the Brazilian Food Industry Collaboration for Animal Welfare (Cobea)
Cobea
Episode: How industry body COBEA is strengthening Brazil's animal welfare
Billy Hackett
Director of the Specialty Product Division for Arkion Life Sciences
Arkion Life Sciences
Episode: Raising the bar on biosecurity: Managing wild birds
Hinda Mitchell
President and founder of Communications and Marketing Forum, INSPIRE
INSPIRE / Communications and Marketing Forum
Episode: What MAHA, GLP-1s and high-protein diets mean for chicken
Claudia Osorio
Associate Advisor at Elanco
Elanco Animal Health Incorporated
Episode: Interpreting anticoccidial sensitivity testing in poultry programs
Jimmy Weng
Director of Sales and Marketing at Silanna UV
Silanna UV
Episode: Employing UV light in the fight against N5N1
Dr. Scott Gustin
US poultry technical leader for Elanco
Elanco Animal Health
Episode: Protecting intestinal health through seasonal challenges
Dr. Marcos Rostagno
US Technical and Innovation Director with Trouw Nutrition
Trouw Nutrition
Episode: Putting Salmonella control under the microscope

Hosts

Elizabeth Doughman
Editor/host with focus on industry developments in poultry production and market dynamics, frequently covering sustainability, welfare, and strategic initiatives.
Mark Clements
Editor-in-Chief and interview host focusing on poultry science, nutrition, and industry best practices with an emphasis on research-driven insights.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Predicting chicken's role in the high-protein diet trend
Q: Where does chicken land in the protein picking order among consumers today, and are there perception gaps the industry needs to address?
Amber notes chicken will be a top-choice protein for many consumers; she also highlights the need to reframe chicken beyond a boring option through creative, real-life meal ideas.
Predicting chicken's role in the high-protein diet trend
Q: From your perspective as both a registered dietitian and a chef, what's driving the current obsession with high-protein diets? Is it a nutritional shift or a wellness trend?
Amber explains it's a mix of genuine nutritional shifts, driven by weight management and GLP-1 therapies, and a broader wellness trend that elevates healthier food options overall.
How industry body COBEA is strengthening Brazil's animal welfare
Q: What are its aims and how does the group operate across the value chain?
Its aims are to improve collaboration across producers and buyers, set common objectives, and act as a neutral platform that enables diverse stakeholders—industry organizations, NGOs, academia, and the financial sector—to work together with transparent governance, clear supplier engagement processes, and shared indicators for progress.
How industry body COBEA is strengthening Brazil's animal welfare
Q: Tell me about the grouping and how it came into being.
Cobea emerged as a pre-competitive coalition at the end of 2024, created to increase collaboration among major players in Brazil's animal-protein value chain, so they can align objectives and priorities to drive systemic improvements in animal welfare.
Interpreting anticoccidial sensitivity testing in poultry programs
Q: How should producers interpret partial sensitivity when signals conflict?
Never rely on a single number; use a traffic-light framework: green signals good sensitivity, red signals poor sensitivity, yellow indicates partial protection; look for patterns across multiple farms and align with performance and lesion data before changing programs.

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Frequently Asked Questions About Future of Poultry

What is Future of Poultry about and what kind of topics does it cover?

The show surfaces practical, data-driven discussions shaping the poultry and egg supply chain, with a strong emphasis on nutrition trends, biosecurity, animal welfare, and disease management. Across episodes, listeners encounter expert perspectives on high-protein consumer demand, GLP-1 considerations, advanced litter management, coccidiosis control, Salmonella risk, and innovative biotechnologies, all tied to real-world tactics for producers, marketers, and veterinarians. A notable throughline is the push for transparency and sustainability in product messaging, alongside hands-on strategies that blend science with field economics.

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Which podcasts are similar to Future of Poultry?

These podcasts share a similar audience with Future of Poultry:

1. The Poultry Podcast Show
2. The Poultry Network Podcast
3. The Daily
4. The Shawn Ryan Show

How many episodes of Future of Poultry are there?

Future of Poultry launched 2 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Future of Poultry?

Recent guests on Future of Poultry include:

1. Amber Pankonin
2. K. Scott McKenzie
3. Elisa Tjarnstrom
4. Billy Hackett
5. Hinda Mitchell
6. Claudia Osorio
7. Jimmy Weng
8. Dr. Scott Gustin

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