Future Marketing Skills
Susanne TrautmannMarketing ist mehr als Reichweite und Leads. Marketing macht Ideen lebendig und Innovationen sichtbar! Dieser Podcast ist für alle Marketer, die neue Wege gehen wollen und Marketing als strategischen Hebel für echten Impact und Wachstum verstehen. Ich bin Susanne Trautmann, B2B-Marketerin aus Leidenschaft und Entwicklerin des Marketing Canvas. Meine Themen: Go-to-Market Strategie und Innovationsko... more
| Publishes | Twice monthly | Episodes | 9 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Language |  German | Categories | CareersBusiness | ||
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Latest Episodes
#8 | Gast: Jens Tinapp | 🎙️
Klassisches B2B-Marketing stößt an seine Grenzen. Fachmesse, Broschüre, Datenblatt - lange Zeit war das die Standard-Formel. Doch die Spielregeln haben sich geändert: Kaufentscheidungen sind komplexer geworden, weil mehr... more
#7 | Gast: Gabriele Geiger | 🎙️
Wie findet Marketing seine strategische Stimme und was brauchen Marketer, um sie endlich selbstbewusst zu erheben?
Viele von ihnen stehen unter Dauerbeschuss: Anforderungen von Sales, Produktmanagement, HR, der Gesc... more
#6 | Gast: Steffen Wetzel |
Viele potenzielle Kunden stecken im „Messy Middle of the Funnel“ fest - irgendwo zwischen Interesse und Entscheidung, während Unternehmen nur mit dem Präsentieren von Funktionen und Features beschäftigt sind.
Wir brauche... more
Alle Unternehmen wollen wachsen, zukunftsfähig und innovativ sein. Doch die meisten vergessen dabei den wichtigsten Hebel: ihre Marke. Sie ist weit mehr als nur Corporate Identity, sie ist der rote Faden, der Vergangenheit, Gegenwart und Zukunft eine... more
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Apple Podcasts | #247 | Germany/Business/Careers |
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| Gender Skew | Location | Interests | |||
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Future Marketing Skills launched 6 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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