Future Marketing Skills
Susanne TrautmannMarketing ist mehr als Reichweite und Leads. Marketing macht Ideen lebendig und Innovationen sichtbar! Dieser Podcast ist für alle Marketer, die neue Wege gehen wollen und Marketing als strategischen Hebel für echten Impact und Wachstum verstehen. Ich bin Susanne Trautmann, B2B-Marketerin aus Leidenschaft und Entwicklerin des Marketing Canvas. Meine Themen: Go-to-Market Strategie und Innovationsko... more
| Publishes | Monthly | Episodes | 15 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Categories | BusinessCareers |
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Latest Episodes
#14 | Gast: Dr. Steffen Spiess🎙️
Viele Marketer geraten völlig unvorbereitet in eine Führungsrolle. Denn wenn du gut in deinem Job bist, landen auf deinem Schreibtisch immer anspruchsvollere Projekte. Und irgendwann kommt sie: Die Beförderung.
Ebe... more
#13 | Gast: Prof. Dr. Carolin Durst 🎙️
Du darfst ein neues Produkt vermarkten! 🚀 Neuer Markt, neue Zielgruppe, niemand kennt euch. Wie gehtst du vor?
Viele Marketer starten jetzt reflexartig: Positionierung, Botschaften, Content, Kanäle. Und dann... more
#12 | Gast: Jörg-Holger Krause 🎙️
Warum scheitern starke Produkte im B2B obwohl Markt, Zielgruppe und Nutzen scheinbar glasklar definiert sind? Weil wir die falschen Ansprechpartner adressieren… Wir übersehen, dass die eigentlichen Kaufentscheidung... more
#11 | Gast: Sofie Flurschütz 🎙️
Möchtest du in diesem Jahr genauso weiterarbeiten, wie im letzten? Bist du glücklich? Oder hoffst du heimlich, dass sich etwas ändert? Es ist Anfang Januar, die Kalender sind noch nicht randvoll und die To-do-Listen ... more
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- Neue Perspektiven
Susanne Trautmann schafft es immer wieder, interessante Interviewpartner zu finden, die völlig neue Perspektiven zum Thema B2B Marketing haben. Diese kommen meist aus der Praxis und können entspannt aus dem sogenannten Nähkästchen plaudern, was diesen Podcast von vielen anderen zum Thema B2B Marketing abhebt. Hinzu kommt die angenehme Moderation von Susanne Trautmann. Empfehlenswert!
Apple Podcasts5ponttapeGermany2 months ago
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| Listeners per Episode | Gender Skew | Location | |||
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| Household Income | Social Media Reach | ||||
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How many episodes of Future Marketing Skills are there?
Future Marketing Skills launched a year ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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