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Artwork for Funnel Reboot

Funnel Reboot

Glenn Schmelzle
Marketing
Analytics
David Newman
Google Ad Grants
Healthcare Marketing
Ottawa Scaling Up
Website Analytics
Heart Surgery
Artificial Intelligence
Market Eminence
Brandon Drake
Not-For-Profit Organizations
Google Ads
Apple
Customer Relationship Management
Sales
Social Media
HIPAA
Google Analytics
Community

A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared to help data-based marketers solve common problems that businesses have with the strategy, implementation and measurement of their digital marketing. Podcast hosted by Glenn Schmelzle.

PublishesTwice monthlyEpisodes235Founded9 years ago
Number of ListenersCategories
MarketingBusinessTechnology

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Artwork for Funnel Reboot

Latest Episodes

"Black Swan" author Nassim Nicholas Taleb says "understanding how to act under conditions of incomplete information is the highest and most urgent human pursuit"

He might have been referring to B2B marketing. Think of it. Internal teams have intern... more

YouTube

Talk of Content marketing started appearing online around 2007. One of the few people who started talking about it was former Funnel Reboot guest Joe Pulizzi. It wasn't until 2014 I became aware of marketers who were staking their career on the profe... more

YouTube

Small businesses run on lean marketing teams and tight budgets, but don't count them out. They're the overwhelming majority of businesses on earth. Small companies have one function that's poised to figure out AI through experimentation, analysis and... more

YouTube

Everyone makes content now. But having content doesn't automatically mean anyone will actually consume it. There are brands with long-running programs and audiences that carve out time for their content, while other brands' programs fade because it b... more

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Accepts Guests
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Recent Guests

Brendan Ziolo
Founder of Zinc Marketing
Zinc Marketing
Episode: Balancing Data in B2B Partnerships, with Brendan Ziolo
Lee Densmer
Founder of Globus Content Marketing Agency
Globus Content Marketing Agency
Episode: Content, Simplified with Lee Densmer
Chris Doré
CEO of ScarlettNova, founder of Rogue Ventures, AI consultant
ScarlettNova; Rogue Ventures
Episode: Why you want AI to be a more Skilled Marketer than you, with Chris Dore
Steve Pratt
Author of Earn It and founder of Pacific Content
Pacific Content
Episode: Earn It! with Steve Pratt
Brandon Drake
CRM consultant focusing on relationship-driven CRM implementations; founder of the Healthy Data Guy
Healthy Data Guy
Episode: Using CRM for Total Recall, with Brandon Drake
Heidi Hattendorf
Author of The Marketing Growth Formula; consultant
Transformation Insights
Episode: The Marketing Growth Formula, with Heidi Hattendorf
David Newman
Author of Market Eminence, marketing consultant and advisor
Market Eminence / Do It Marketing
Episode: Market Eminence, with David Newman
Phil Moore
Head of Ottawa Scaling Up initiative
Ottawa Scaling Up initiative
Episode: Sales and Marketing that's Scalable, with Peter Fillmore
Katie Brinkley
Next Step Social
Episode: The Social Shift, with Katie Brinkley

Host

Glenn Schmelzle
Host of Funnel Reboot; introduces guests and guides the conversation.

Chart Rankings

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Apple Podcasts
#120
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Balancing Data in B2B Partnerships, with Brendan Ziolo
Q: What is the biggest difference you see between in-house teams and agencies when it comes to measurement?
The biggest difference is access to data; agencies often don't have full visibility into the CRM or customer lifecycle, making it harder to tie actions to revenue. The fix is greater transparency, shared data access, and a revenue-centered framework for measurement.
Content, Simplified with Lee Densmer
Q: How should a B2B team choose its top three buyer personas?
Choose three buyers based on data showing who actually buys and spends, then tailor content to those roles and their specific needs, avoiding a broad, unfocused approach.
Content, Simplified with Lee Densmer
Q: What is the name of the book and what is it about?
The book is called Content Simplified, and it focuses on the biggest B2B content marketing mistakes and how to fix them, including a practical framework to simplify and align content programs with business goals.
Just Evil Enough, with Alistair Croll
Q: What is the Recon Canvas and how does it differ from traditional market thinking?
The Recon Canvas is a framework that adds medium and experiential dimensions to product-market thinking, incorporating objective, subjective, and collective lenses to map how attention is captured and behavior is changed across platforms and norms.
Just Evil Enough, with Alistair Croll
Q: Hey Alistair, what is the name of this latest book that you have co-authored?
The name is Just Evil Enough, with the subtitle The Subversive Marketing Handbook, and it's framed as a provocative guide that challenges conventional marketing thinking.

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Frequently Asked Questions About Funnel Reboot

What is Funnel Reboot about and what kind of topics does it cover?

The show concentrates on practical, data-driven marketing and revenue growth strategies for B2B and tech-focused organizations. Across episodes, the host and guests explore topics like go-to-market frameworks, data governance and analytics, CRM-driven relationship building, content strategy, and the role of human judgment in AI-assisted campaigns. Guests range from brand strategists and marketing authors to CRM consultants and nonprofit marketers, with frequent emphasis on measurement, alignment between marketing and sales, and thoughtful asset creation that earns attention and trust. A few episodes dive into industry-specific constraints, such as healthcare marketing and grant-funded nonprofit advertising, while others spotlight scalable p... more

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Which podcasts are similar to Funnel Reboot?

These podcasts share a similar audience with Funnel Reboot:

1. The Daily

How many episodes of Funnel Reboot are there?

Funnel Reboot launched 9 years ago and published 235 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Funnel Reboot?

Recent guests on Funnel Reboot include:

1. Brendan Ziolo
2. Lee Densmer
3. Chris Doré
4. Steve Pratt
5. Brandon Drake
6. Heidi Hattendorf
7. David Newman
8. Phil Moore

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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