Rephonic
Artwork for Freelance Cake

Freelance Cake

Austin L. Church
Freelancing
Positioning
Growth By Subtraction
Linkedin
Storybrand
Messaging
Life Plan First
Work-Life Balance
Networking
Apple
Marc Hyde Creative
Freelance Cake Community
B2B
Freelance Cake
Storybrand Certification
Referral Partners
Personal Branding
Coaching

This podcast helps ambitious freelancers get better results with less effort. We reveal the specific beliefs, principles, and practices that give you better leverage. Every episode contains no-hype, non-expiring ideas that you can use right away to make the freelance game more profitable and enjoyable.

PublishesMonthlyEpisodes26Founded4 years ago
Number of ListenersCategories
EntrepreneurshipEducationHow ToBusiness

Listen to this Podcast

Artwork for Freelance Cake

Latest Episodes

At some point in your freelance career, you start wondering whether the next level requires another person.

Maybe you’re booked out. Maybe too much of your week disappears into work that drains you. Or maybe you’re tired of being the person who must... more

YouTube

Dustin Riechmann went from traffic engineer to marketing consultant to meat stick entrepreneur to founder of 7-Figure Leap.

Yes, meat sticks.

After COVID wiped out many of his local consulting clients and stopped the in-person trade show strategy t... more

YouTube

What does it actually take to create monthly recurring revenue with high-ticket freelance clients?

In this episode, Austin talks with Amanda Northcutt about the shift from project-based freelancing to premium retainers, advisory work, and long-term ... more

YouTube

Hannah Soto didn’t set out to build a production company. She saw problems in her industry. People below a certain title were treated poorly. Productions were inefficient. Systems were messy. So she did what many capable, quietly ambitious freelancer... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Amanda Northcutt
Founder of Level Up Creators, helping subject matter experts build high-value coaching and consulting businesses
Level Up Creators
Episode: Creating MRR with High-Ticket Freelance Clients with Amanda Northcutt
Hannah Soto
Entrepreneur, producer and founder who built a production company; now coach
Aridia (former), Coach
Episode: What Is Staying Costing You? Choosing Alignment Over Momentum with Hannah Soto
Satta Sarmah Hightower
Former journalist turned B2B content marketer and author
Independent consultant / author
Episode: From Accidental Freelancer to Strategic Business Owner with Satta Sarmah Hightower
Matthew Fenton
Positioning and strategy consultant, fractional head of strategy and marketing
Bob Rogers Travel (former client); freelance strategist
Episode: Life Plan First, Business Plan Second: How Matthew Fenton Built a 30-Year Freelance Career
Josh Cantrell
Messaging and positioning strategist for B2B with complex offerings
Signal Brandworks
Episode: How Josh Cantrell Creates Demand with LinkedIn, Referral Partners, and Better Thinking
Rachel Bicha
Content writer and strategist
Freelance Cake Community
Episode: How Much Is Enough? Fear-Proof Freelancing + Non-Icky LinkedIn DMs with Rachel Bicha
Marc Hyde
Owner of Marc Hyde Creative, website design and development professional
Marc Hyde Creative
Episode: Trust, Verify, and Match Access: Believing People’s Actions with Marc Hyde
Josh Monen
Copywriter turned advisor and fractional CMO; founder of The Way Of Kings podcast (Christian entrepreneur community)
joshuamonen.com / The Way Of Kings
Episode: From Slinging Words to Selling Expertise: A 1 on 1 Coaching Case Study with Josh Monen

Host

Austin L. Church
Host of Freelance Cake Podcast

Reviews

5.0 out of 5 stars from 22 ratings
  • Always get value

    I’m a long time freelancer, but I always get value and a reality check out of Austin’s episodes. I appreciate the combination of mindset and action-oriented content.

    Apple Podcasts
    5
    Casey Hibbard
    United States2 years ago
  • Highly Recommend

    Austin and this podcast have helped me tremendously! Once you’ve hit that first successful freelance year, now what? How do you scale properly? How do you ensure you’re building the infrastructure within your business to continue growing and adding revenue? Austin gave some specific insight as well as general tips that have helped me niche down and get a better idea of who my clients really are and what they need.

    Apple Podcasts
    5
    Nathan Sheets
    United States3 years ago
  • Loved the realness

    I know this podcast is new but I’m really exited to see where it goes. I like that he strikes a balance between being real and sharing failures without wallowing around in them. Instead he helps us learn from his mistakes.

    Especially loved the ideas around value based pricing.

    Keep up the episodes coming!

    Apple Podcasts
    5
    Nick True
    United States4 years ago
  • A Wealth of Wisdom

    Austin is the kind of guy you want to take to coffee just to pick his brain. Listening to this podcast is like getting to do that over and over again without feeling guilty that you need to pay him for consulting hours!

    Apple Podcasts
    5
    Josh's iPhone review
    United States4 years ago
  • As a freelancer & business owner… SO HELPFUL

    Austin is an incredible communicator. He is easy to listen to and I can tell that he ACTUALLY wants “us listeners” to succeed. Can’t wait to listen to more! I definitely recommend the Freelance Cake podcast.

    Apple Podcasts
    5
    Ezrochat
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical, no-fluff approach that blends mindset with actionable steps.
The host keeps real-world failures and wins front and center, which feels honest and useful.
Guests are consistently credible, offering strategies that listeners can actually implement soon.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Creating MRR with High-Ticket Freelance Clients with Amanda Northcutt
Q: What surprised you most about freelancers who undercharge for easy-to-deliver work?
Amanda discusses the 'experts dilemma'—experts undervalue their value because the work feels easy to them, so they underestimate what customers are willing to pay and must shift to value-based pricing.
Creating MRR with High-Ticket Freelance Clients with Amanda Northcutt
Q: First real question.
Amanda explains that many talented freelancers leave money on the table due to underpricing and not framing their value around outcomes; she emphasizes the need for a clear methodology and positioning to command premium retainers.
Life Plan First, Business Plan Second: How Matthew Fenton Built a 30-Year Freelance Career
Q: What has kept you sane and productive over nearly three decades of freelancing?
Strong client relationships, reliability, and a clear framework for deciding what work to take (the gig floor). Also, designing my days and life first, ensuring the work supports my personal goals and values, and reconnecting with people to counter isolation.
Life Plan First, Business Plan Second: How Matthew Fenton Built a 30-Year Freelance Career
Q: How did you transition from corporate life to freelancing?
I recognized the mismatch between the work I wanted to do—upstream positioning and strategy—and the corporate environment. I quit the Fortune 200 role after eight weeks, took a chance, and quickly found work that aligned with my strengths, eventually turning freelance into a sustainable ongoing practice.
Trust, Verify, and Match Access: Believing People’s Actions with Marc Hyde
Q: What was the big idea you were trying to communicate with Believing People's Actions?
Marc explains that the core message is to trust people's actions rather than just their words, and to verify by watching how they behave over time; to start with trust but gradually expand or retract access based on demonstrated reliability.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Freelance Cake

What is Freelance Cake about and what kind of topics does it cover?

A practical, no-nonsense show for ambitious freelancers and solo professionals. Across episodes, listeners hear actionable strategies for pricing, positioning, client relationships, and scalable growth—touched with mindset shifts that help sustain work-life balance. Guests range from writers and marketers to coaches and designers, sharing real-world lessons on building sustainable solo businesses, leveraging communities, and crafting high-value offerings. The format favors concrete tactics (LinkedIn outreach, referral partnerships, productized services) and emphasizes humane, relationship-based marketing over hype, making it useful for listeners aiming to boost profits without sacrificing health or values.

Where can I find podcast stats for Freelance Cake?

Rephonic provides a wide range of podcast stats for Freelance Cake. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Freelance Cake and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Freelance Cake get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Freelance Cake, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Freelance Cake?

Rephonic provides comprehensive predictive audience data for Freelance Cake, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Freelance Cake have?

To see how many followers or subscribers Freelance Cake has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Freelance Cake?

These podcasts share a similar audience with Freelance Cake:

1. High-Income Business Writing Podcast
2. The Diary Of A CEO with Steven Bartlett
3. Huberman Lab
4. The Amy Porterfield Show
5. This American Life

How many episodes of Freelance Cake are there?

Freelance Cake launched 4 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Freelance Cake?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Freelance Cake?

Rephonic pulls ratings and reviews for Freelance Cake from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Freelance Cake?

Rephonic provides full transcripts for episodes of Freelance Cake. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Freelance Cake?

Recent guests on Freelance Cake include:

1. Amanda Northcutt
2. Hannah Soto
3. Satta Sarmah Hightower
4. Matthew Fenton
5. Josh Cantrell
6. Rachel Bicha
7. Marc Hyde
8. Josh Monen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days