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Artwork for Fortune's Crypto Playbook

Fortune's Crypto Playbook

Fortune Magazine
Cryptocurrency
Bitcoin
Ethereum
Chainalysis
Tokenization
Government Regulation
Investing
Future Finance
Donald Trump
Satoshi Nakamoto
Jack Mallers
Stable Coins
Stablecoins
Wall Street
El Salvador
Financial Crisis
Mt. Gox
Silk Road
Kraken
Digital Asset Treasury

Crypto Playbook is a six-part series unpacking the biggest forces shaping crypto today. Hosted by Fortune’s crypto editor/reporter duo Jeff John Roberts and Leo Schwartz, the show delves into everything from Bitcoin’s mysterious origins to the scandals, regulations, and cultural flash points defining crypto’s future. Each episode, you’ll hear from experts across the crypto spectrum—so, whether you... more

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Artwork for Fortune's Crypto Playbook

Latest Episodes

In this episode, Guy Wuollet, general partner at Andreessen Horowitz (a16z), joins Jeff John Roberts on Fortune Crypto Playbook to explain why the firm believes we’ve officially entered the crypto finance era. They discuss the intersection of crypto,... more

Editor Jeff John Roberts is joined by Fortune reporter Ben Weiss this week to discuss the latest Polymarket scandal and what to do about prediction market bullies. They also break down Mastercard's BVNK purchase and Ripple’s $750M share buyback. Plus... more

YouTube

Kraken Co-CEO, Arjun Sethi, joins Jeff and Leo to discuss the exchange’s historic win, a Federal Reserve Master Account. Is Kraken still a crypto exchange, or is it becoming the world’s first on-chain central bank? We dive into the upcoming IPO, the ... more

YouTube

Longtime DC vet Kristin Smith joins the show to make the case for why we could see the critical Clarity Act pass as soon as July—and why the industry has an ace up its sleeve. Meanwhile, Jeff and Leo explore Circle's surprise earnings, the price of B... more

Key Facts

Accepts Guests
Accepts Sponsors
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Number of Listeners
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Recent Guests

Ben Weiss
Reporter with extensive knowledge of Trump's crypto enterprises.
Episode: Trump’s Crypto Empire
Tom Lee
CEO of Bitmine and long-time crypto analyst
Bitmine
Episode: Digital Asset Treasuries
Artem Korenyuk
Leads Citi's approach to digital assets
Citi
Episode: Wall Street Embraces Crypto
Austin Campbell
Former banking executive at Citi and JP Morgan, Chief Risk Officer at Paxos, and current business school professor.
Paxos
Episode: Stablecoins
Arjun Sethi
CEO of Kraken, previously an independent board member and investor
Kraken
Episode: Tokenization
Kristin Smith
Former CEO of Blockchain Association and current president of Solana Policy Institute
Solana Policy Institute
Episode: The Politics of Crypto
Olaf Carlson-Wee
The first employee of Coinbase and CEO of Polychain Capital
Polychain Capital
Episode: The Next Era of Crypto
Jake Brookman
Founder of CoinFund, a venture fund investing in crypto
CoinFund
Episode: Investing in Crypto
Jonathan Levin
Co-founder of Chainalysis, helps entities like the FBI and Interpol track down illicit activities using cryptocurrency
Chainalysis
Episode: Crypto Crime

Hosts

Jeff John Roberts
Finance editor and crypto reporter for Fortune, often co-hosting discussions on crypto policy, markets, and industry dynamics.
Leo Schwartz
Fortune crypto reporter and co-host, covering crypto markets, policy, and technology with a focus on how traditional finance intersects with crypto.

Reviews

3.7 out of 5 stars from 3 ratings
  • On 2nd episode

    Very little useful content. Important this important that. No details hardly. What a weak episode. Hope the rest goes into more detail other than waisting time on peoplea resume (just include a link).

    Apple Podcasts
    1
    180degrees
    Belgium8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show provides insider perspectives but can feel dense for newcomers.
Listeners want deeper, actionable takeaways and fewer resume-like intros.
Guests are high-profile and knowledgeable, though pacing can vary episode to episode.
Strong focus on policy and institutional finance; some episodes feel abstract without practical examples.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Digital Asset Treasuries
Q: What are the challenges in accumulating cryptocurrencies as a digital asset treasury?
Tom explained that a lot of these companies are not trading above their asset values and that this current scrutiny in the market could result in failures among many of the DATs.
Trump’s Crypto Empire
Q: How are Trump's crypto ventures performing now?
While his ventures are worth billions, they are not producing substantial revenue and rely heavily on the Trump brand.
Trump’s Crypto Empire
Q: What impact did the crypto vote have on Trump's presidential campaign?
The cannabis industry realized they needed a change at the head of the US government, leading to significant financial contributions to Trump's campaign.
Trump’s Crypto Empire
Q: What was Trump's first crypto project?
Trump's first crypto project was actually his NFT collection, launched in December 2022.
The wide world of crypto
Q: What advice do you have for basically looking at a project and seeing whether you think it'll be viable or not?
A huge first filter is just whether the blockchain is necessary and if it addresses a large market.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Fortune's Crypto Playbook

What is Fortune's Crypto Playbook about and what kind of topics does it cover?

Crypto Playbook features in-depth conversations with leading figures across crypto, finance, and policy to unpack how digital assets, market structures, and regulation are reshaping money and fintech. Episodes frequently center on institutional adoption, innovative financial instruments like digital asset treasuries and tokenization, and the evolving interplay between crypto and traditional finance, with guests ranging from executives at banks and asset managers to founders and researchers. The show's track record of hosting high-profile industry insiders and its focus on practical implications for investors, policymakers, and corporate actors make it a likely strong fit for sponsorships targeting fintech and crypto professionals, as well a... more

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Which podcasts are similar to Fortune's Crypto Playbook?

These podcasts share a similar audience with Fortune's Crypto Playbook:

1. Bankless
2. Unchained
3. Empire
4. The Pomp Podcast
5. CRYPTO 101

How many episodes of Fortune's Crypto Playbook are there?

Fortune's Crypto Playbook launched 9 months ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Fortune's Crypto Playbook?

Recent guests on Fortune's Crypto Playbook include:

1. Ben Weiss
2. Tom Lee
3. Artem Korenyuk
4. Austin Campbell
5. Arjun Sethi
6. Kristin Smith
7. Olaf Carlson-Wee
8. Jake Brookman

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