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Foodpreneur with Chelsea Ford

Chelsea Ford
Australia
Foodpreneur Festival
Lamanna Supermarket
Brand Campaigns
SUP Foods
Sorry Nonna
Upstock
Food Entrepreneurship Academy
R&D Tax Incentive
Cash Flow
Packaging Design
Branding
Brand Storytelling
Food Labeling Regulations
Natural Foods Trading Company
Visual Branding
Liquify Drinks
CPG Startup
Tastebuddies
Social Fixation

Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders a... more

PublishesWeeklyEpisodes165Founded4 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Foodpreneur

Latest Episodes

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In the eighth and final episode of Season 17 of Foodpreneur with Chelsea Ford podcast, I am joined by Helen Johnston, co-founder and creative director of Honey and Fox, and Henry Nevile from the Natural Foods Trading Company - two i... more

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Most people only think about fibre when something goes wrong. It's been sitting in the health aisle, powdered and medicinal, for decades. Nobody had moved it - until now.

Priscilla Mellado saw something everyone else missed.

Twent... more

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Many  founders sense something is getting in the way of their growth. They just can’t put their finger on what it is.

My guest today is Janessa Rutter, founder of Bask & Co., a Coeliac Australia-endorsed breakfast and snack company... more

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Finding the right manufacturer is usually the key to scale. And getting it wrong doesn’t just slow you down. It costs you time and money.

My guest today is Naishad Dalal, founder of Food Entrepreneurship Academy, also known as FEA ... more

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Recent Guests

Henry Nevile
From The Natural Foods Trading Company (NFTC)
The Natural Foods Trading Company
Episode: #165 Industry Insights from Foodpreneurs Festival 2026
Priscilla Mellado
Founder of Liquify Drinks
Liquify Drinks
Episode: #164 Hanging Upside Down, Spinning: Building a Drinks Brand From Scratch
Janessa Rutter
Founder of Bask & Co, Coeliac Australia endorsed breakfast and snack company
Bask & Co
Episode: #163 Scaling Bask & Co. Breakfast & Snack Company: The Diagnosis That Took It From 40 to 650 Stockists in 3 Years
Roslyn Anderson
Founder of Tastebuddies, regulatory compliance consultant
Tastebuddies
Episode: #161 How to Get Your Food Labelling Right and Use It to Your Advantage
Mirko Bonmassar
Founder of Social Fixation
Social Fixation
Episode: #160 Brand Campaigns: What Are They and How You Can Create One
Theresa Dang
Founder of SUP Foods
SUP Foods
Episode: #159 What Investors Want to Hear. Lessons from a CPG Investor Hub Winner.
Shaun Borg
Sales lead for Langdon and strategic spice buyer for NFTC
Langdon / Natural Foods Trading Company (NFTC)
Episode: #158 How to Source Ingredients, Scale Your Supply Chain and Back Yourself as a Small Brand
Jayne Gallagher
Co-founder of Honey & Fox, branding and marketing consultant for food brands
Honey & Fox
Episode: #157 How to Tell Your Brand Story So You Land the Listing and Make Sales
Helen Johnston
Co-founder of Honey & Fox, graphic/visual branding expert
Honey & Fox
Episode: #157 How to Tell Your Brand Story So You Land the Listing and Make Sales

Host

Chelsea Ford
Host of the show

Reviews

4.9 out of 5 stars from 85 ratings
  • Binge Worthy Podcast!

    Great Podcast full of experienced and interesting guest with real world experience. So many lessons to learn to help build my brand! Thanks Chelsea!

    Apple Podcasts
    5
    Pete Andrew!
    Australiaa year ago
  • If you’re in food, make this podcast a priority!!

    Love this podcast - great host, generous guests, hits on all the big issues faced by a food entrepreneur.

    Apple Podcasts
    5
    SB SK
    Australiaa year ago
  • All the topics I want to hear about!

    Great to hear the journeys of fellow entrepreneurs in this podcast!

    Apple Podcasts
    5
    Homeinteriors
    Australiaa year ago
  • A must listen for food entrepreneurs!

    I’ve been listening to the Foodpreneurs podcast for almost a year, typically while driving, and it’s become a really enjoyable part of my routine. As a food business owner, I’ve learned so much from each episode, with practical insights that I can apply directly to my business.

    What really sets this podcast apart is Chelsea's authenticity. She’s incredibly honest and open, creating a space where listeners feel truly connected to the stories and struggles of other entrepreneurs. The guests she b... more

    Apple Podcasts
    5
    Foodie 1000
    Australiaa year ago
  • Value Add!

    Thank you Chelsea Ford for this generous gift to the CPG And FMCG field - particularly us newbies!

    There is so much to navigate and understand before getting a delicious product to a customer. Each episode is enriching, for knowledge, insight and direction. The info is packed in and great to absorb while multitasking (as I’m guessing most foodpreneurs are working in all the spaces of the day when starting out). Such a value add to my working day - Thank you!

    Apple Podcasts
    5
    redartshed
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host's practical, no-fluff approach and genuine industry expertise.
Guests are consistently described as experienced and helpful for real-world growth.
The show is highlighted as a must-listen for food entrepreneurs with actionable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#38
Spain/Business/Entrepreneurship
Apple Podcasts
#185
Spain/Business

Talking Points

Recent interactions between the hosts and their guests.

#165 Industry Insights from Foodpreneurs Festival 2026
Q: What is the main takeaway about brand storytelling from Brand Story Studio?
Brands were impressed with how clear, consistent branding and customer-centric storytelling across platforms helps retailers and consumers connect with the product, reducing category confusion and increasing perceived value.
#165 Industry Insights from Foodpreneurs Festival 2026
Q: What stood out at Stickybeak Station this year?
There was a strong mix of brands, with new health-focused lines and products showing innovative approaches to daily rituals, nervous system regulation, and kitchen-use versatility, plus standout branding that jumped off the shelf.
#137 The Tax Incentive Every Foodpreneur Should Know About
Q: Could we get a bit tactical to kick off and say, what kinds of activities actually qualify as R&D in the CPG space?
Qualifying activities are those that involve generating new knowledge or solving technical uncertainties, such as reformulations, manufacturing process optimizations, and trials that impact stability, bioavailability, or other measurable technical outcomes. If the activity has no new technical uncertainty, it likely isn't R&D; if it requires trials and new testing to determine whether a desired outcome can be achieved, it may qualify.
#141 Manufacturing at Scale: What Every Brand Owner Can Achieve
Q: What are the most common misconceptions founders have about scaling from small to commercial quantities?
Founders often underestimate the differences in processing between small and large manufacturers and the need to adapt recipes and processes, while wanting to preserve flavor and quality. The discussion emphasizes testing, aligning flavor with scalable methods, and balancing founder vision with operational realities.
#143 How Cremorne Street Bakers Built Three Brands to Dominate Multiple Channels
Q: How do you manage three brands from a sales perspective, and what is Ava's role?
Ava handles groceries and larger independents while Justine focuses on face-to-face sales to cafes and restaurants; they use a structured cadence and project management (Asana) to coordinate actions across brands.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Foodpreneur

What is Foodpreneur about and what kind of topics does it cover?

The show delivers practical, battle-tested guidance for building and scaling consumer packaged goods brands, with a strong emphasis on product development, manufacturing, distribution, branding, and retail partnerships. Episodes frequently feature founders and industry specialists sharing actionable tactics—from co-manufacturing and cost management to storytelling, packaging, and retailer engagement—often grounded in real-world, Australia- and global-market contexts. A notable strength is the mix of hands-on operations content and growth strategies, plus a recurring focus on small brands navigating growth without sacrificing brand integrity. Listeners are likely to find concrete frameworks, vendor networks, and event promotions that can be ... more

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Which podcasts are similar to Foodpreneur?

These podcasts share a similar audience with Foodpreneur:

1. Mamamia Out Loud
2. The Karl Stefanovic Show
3. No Filter
4. How I Built This with Guy Raz

How many episodes of Foodpreneur are there?

Foodpreneur launched 4 years ago and published 165 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Foodpreneur?

Recent guests on Foodpreneur include:

1. Henry Nevile
2. Priscilla Mellado
3. Janessa Rutter
4. Roslyn Anderson
5. Mirko Bonmassar
6. Theresa Dang
7. Shaun Borg
8. Jayne Gallagher

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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