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Follow the Gradient

Follow the Gradient
Leadership
Team Performance
Delegation
Feedback
Startup Founders
Storytelling
Product Market Fit
Crisis Communication
Entrepreneurship
Startup Growth
Employee Engagement
Startup Communication Strategies
B2B Startups
External Communication
Internal Communications
Startup Challenges
Customer Acquisition
Climate Tech
Media Outreach
Communication Professionals

Insider knowledge and real stories about how to build a scaleup in Europe while staying sane. Each week founders Melanie Gabriel and Christian Woese pick for you the latest startup news, dive deep into one specific question on a founder's or startup operator's mind and share how to solve the challenge together with an expert. Follow the Gradient and stay tuned.

PublishesWeeklyEpisodes52Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Follow the Gradient

Latest Episodes

Christian Woese was one of Yokoy’s first employees and the architect behind its entire customer success organization. His philosophy is to transform post-sales from a support function into a strategic growth engine — connecting sales, marketing, and ... more

Andreas Klinger calls himself a technical founder turned investor turned lobbyist. He was CTO at Product Hunt, helped build AngelList and OnDeck, and now runs Prototype Capital, a solo GP fund backing ambitious founders.

Andreas is also the co-initi... more

In this episode, Nicole Büttner - investor, entrepreneur, and political leader - shares why Europe has all the ingredients for AI leadership, but still struggles to scale its breakthroughs into global companies.

From navigating corporate partnership... more

In this episode, Jake Bornstein — executive coach to founders and co-founder of Studio Medis — shares how personal growth and leadership frameworks can unlock scale when startups hit the limits of chaos.

From reframing coaching as a billion-dollar in... more

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Recent Guests

Simone Rüschenberg
Founder of Finance Collective DACH and co-host of CFO Playbook, with nearly 20 years of finance experience including positions in high growth startups such as SoundCloud, HelloFresh, TIER, and Gorillaz.
Episode: From Excel Chaos to Strategic Finance: Simone Rüschenberg on Building a Resilient Finance Function
Victoria Ransom
Co-founder of Wildfire and CEO of Prisma
Prisma
Episode: Scrappy by Design: Victoria Ransom on turning grit into a startup superpower
David Alonso
Founder of Bloom and Y Combinator participant
Bloom
Episode: How to Break Into YC from Europe: David Oort Alonso’s Playbook for Early Stage Founders
Stef van Grieken
Co-founder and CEO of Cradle, a biotech startup focusing on protein engineering using generative AI
Cradle
Episode: From science risk to market fit - Cradle’s Stef van Grieken on building a biotech venture in Europe
Alex Limpert
Co-founder and CEO of GuestReady, a hospitality brand
GuestReady
Episode: How Stoicism Helps You Stay Grounded When Everything Falls Apart — Alex Limpert of GuestReady on Leading Through Chaos
Sabba Keynejad
Co-founder and CEO of VEED, an AI-powered video editing platform.
VEED
Episode: From art school to $40M ARR—with no money, no network, no plan B: Sabba Keynejad on building VEED
Adrian Locher
Founder and entrepreneur, co-founder of Dyneal and Merantix
Episode: The Hidden Cost of Success: Burnout, Mental Health & Building a Life That Works - with Adrian Locher [REPLAY]
Omid Akhavan
Globally recognized OKR coach and founder of Lucid Outcomes
Lucid Outcomes
Episode: Why OKRs Fail (and How to Make Them Work) - with Omid Akhavan
Enzo Wälchli
Chief Commercial Officer of Anybotics
Anybotics
Episode: Designing for tomorrow, hiring today - with Enzo Wälchli of ANYbotics

Hosts

Christian Woese
Co-host, offering insights on startup challenges and operational efficiency.
Melanie Gabriel
Co-host, providing perspectives on entrepreneurship and startup culture with a focus on mental health.

Reviews

5.0 out of 5 stars from 47 ratings
  • Highly recommended - insightful, real & refreshingly honest podcast

    “Follow the Gradient” is a gem for anyone building or working in a scaleup. Melanie and Christian bring not only insider knowledge but also real, relatable stories. It’s insightful, grounded, and genuinely helpful. I can highly recommend for founders, operators, and anyone curious about the startup / scaleup ecosystem.

    Apple Podcasts
    5
    Maushart13
    Switzerland6 months ago
  • Priceless start-up podcast!

    Melanie and Christian tell it like it is. The highs, the lows, and how to best manage start-up life. Every week they invite founders and leading experts, serving up invaluable tips and tricks, and brutally honest experiences, to help start-ups learn from their mistakes and also focus on what matters. Love it!!

    Apple Podcasts
    5
    Alice the Malice 666
    Switzerland8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviewers often highlight the honesty and depth of discussions, appreciating the insider knowledge shared by the hosts.
There is strong appreciation for the blend of expert insights and personal narratives that resonate with both aspiring and established founders.
Listeners praise the show for its relatable stories and practical advice for navigating the startup ecosystem.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Go-to-Market Strategies and Scaling Lessons from Brite Payments Founder Lena Hackelöer
Q: How do you identify the right talent for demanding roles?
We hire carefully for senior roles, often preferring to bring in talent one level below rather than above, to ensure a good cultural fit and allow for internal promotion.
Go-to-Market Strategies and Scaling Lessons from Brite Payments Founder Lena Hackelöer
Q: What advice would you give for other founders when hiring senior experienced leadership?
Be transparent about the challenges of joining a startup and ensure that candidates understand the dynamic before taking on crucial roles.
Go-to-Market Strategies and Scaling Lessons from Brite Payments Founder Lena Hackelöer
Q: What's one thing you've carried with you from those early Klarna days that has shaped your leadership style now at Brite Payments?
One important lesson is that everything will solve itself; it's crucial not to blow things out of proportion, but rather to take a step-by-step approach to problem-solving.
From Doer to Leader: Mastering Startup Leadership with Stanislaw Grunstein
Q: What tools or strategies can help a leader avoid getting caught up in day-to-day business?
Leaders should aim to delegate operational tasks fully and maintain headspace for strategic discussions.
From Doer to Leader: Mastering Startup Leadership with Stanislaw Grunstein
Q: What advice would you give to a first-time leader to excel in this kind of environment?
Understand that your new job is fundamentally different and focus on enabling your team's performance rather than just your own.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
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Frequently Asked Questions About Follow the Gradient

What is Follow the Gradient about and what kind of topics does it cover?

The focus is on providing insider knowledge and genuine stories about building and scaling startups within Europe. Each episode presents a deep dive into a specific challenge faced by founders or startup operators, featuring expert insights and actionable advice. Notable themes include entrepreneurship, operational efficiency, and mental health in the demanding startup environment. Unique aspects include a strong emphasis on maintaining well-being while navigating the ups and downs of startup life and a continuous exploration of relevant news and trends in the startup ecosystem, ensuring listeners stay informed and prepared for the challenges ahead.

Where can I find podcast stats for Follow the Gradient?

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How many listeners does Follow the Gradient get?

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What are the audience demographics for Follow the Gradient?

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How many subscribers and views does Follow the Gradient have?

To see how many followers or subscribers Follow the Gradient has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Follow the Gradient?

These podcasts share a similar audience with Follow the Gradient:

1. Servus. Grüezi. Hallo.
2. NZZ Akzent
3. Baywatch Berlin
4. Swisspreneur Show
5. Economist Podcasts

How many episodes of Follow the Gradient are there?

Follow the Gradient launched a year ago and published 52 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Follow the Gradient?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Follow the Gradient?

Rephonic pulls ratings and reviews for Follow the Gradient from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Follow the Gradient?

Recent guests on Follow the Gradient include:

1. Simone Rüschenberg
2. Victoria Ransom
3. David Alonso
4. Stef van Grieken
5. Alex Limpert
6. Sabba Keynejad
7. Adrian Locher
8. Omid Akhavan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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