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Follow the Gradient

Follow the Gradient
Leadership
Delegation
Team Performance
Feedback
Startup Founders
Storytelling
Product Market Fit
Crisis Communication
Entrepreneurship
Startup Growth
Employee Engagement
Startup Communication Strategies
B2B Startups
Internal Communications
External Communication
Customer Acquisition
Startup Challenges
Media Outreach
Climate Tech
Communication Professionals

Insider knowledge and real stories about how to build a business from Europe while staying sane. Each week founders Melanie Gabriel and Christian Woese dive deep into one specific topic on a founder's or startup operator's mind and share how to solve the challenge together with an expert. Follow the Gradient and stay tuned. followthegradient.io/

PublishesWeeklyEpisodes65Foundeda year ago
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BusinessEntrepreneurship

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Latest Episodes

What actually breaks deep tech startups isn’t lack of vision, but running out of patience before reality catches up.

Follow the Gradient sits down with Roland Siegwart, Professor of Autonomous Systems at ETH Zurich and one of Europe’s most influenti... more

What actually determines whether a founder scales or silently stalls?

In this episode of Follow the Gradient, we sit down with Lina Chong, Partner at HV Capital, to unpack what she’s learned from being on both sides of the table: building and exitin... more

What do you keep when a year of founder advice contradicts itself? What actually sticks once the playbooks cancel each other out and you are left with your own judgment?

Follow the Gradient closes out the year with a reflective episode from hosts Me... more

What actually makes a startup work when almost every decision you make is probably wrong?

Founders often believe success comes from better planning, cleaner structure, or safer timing. Béa Knecht argues the opposite.

In this episode of Follow the G... more

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Recent Guests

Lina Chong
Partner at HV Capital, former founder who built and exited companies
HV Capital
Episode: How founders build (or break) trust in high-stakes moments - HV Capital's Lina Chong on hard decisions in startup leadership
Bea Knecht
Co-founder of Zattoo, one of Europe's first legal live TV streaming services.
Zattoo
Episode: Nice-to-Have Is Not Enough - Building Must-Have Products with Bea Knecht, Founder of Zattoo
Olivier Gaudin
Co-founder and CEO of SonarSource
SonarSource
Episode: Why you don't need HR until 200 people - Olivier Gaudin on Scaling SonarSource Intuitively
Andy Yen
Founder and CEO of Proton, a tech scale-up behind ProtonMail and ProtonVPN
Proton
Episode: Why Europe Keeps Losing the Tech Race | Proton Founder Andy Yen
Jonas Muff
Founder of Vara, an AI healthcare company
Vara
Episode: Why Being Driven Nearly Destroyed VARA’s Founder Jonas Muff
Dr. Thomas Dübendorfer
Driving force behind one of Europe's most active angel communities
Sictic
Episode: Not All Angels Have Wings: Thomas Dübendorfer on How to Spot the Right Angel Investors
Kitty Mayo
CEO of Project Europe
Project Europe
Episode: Europe’s Real Startup Problem Is Permission | Project Europe’s Kitty Mayo
Elvis Nava
Co-Founder & CTO of Mimic Robotics, PhD from ETH Zurich
Mimic Robotics
Episode: The ETH PhD who turned Research into a $16m Robotics Startup - Elvis Nava, Co-Founder & CTO of Mimic Robotics
Fabienne Doerig
Former CFO and COO with over 15 years of experience in scaling startups
Episode: Scaling Finance and Automating Back Offices with AI - with Fabienne Doerig

Hosts

Christian Woese
Host of Follow the Gradient
Melanie Gabriel
Host of Follow the Gradient

Reviews

5.0 out of 5 stars from 50 ratings
  • Highly recommended - insightful, real & refreshingly honest podcast

    “Follow the Gradient” is a gem for anyone building or working in a scaleup. Melanie and Christian bring not only insider knowledge but also real, relatable stories. It’s insightful, grounded, and genuinely helpful. I can highly recommend for founders, operators, and anyone curious about the startup / scaleup ecosystem.

    Apple Podcasts
    5
    Maushart13
    Switzerland9 months ago
  • Priceless start-up podcast!

    Melanie and Christian tell it like it is. The highs, the lows, and how to best manage start-up life. Every week they invite founders and leading experts, serving up invaluable tips and tricks, and brutally honest experiences, to help start-ups learn from their mistakes and also focus on what matters. Love it!!

    Apple Podcasts
    5
    Alice the Malice 666
    Switzerlanda year ago

Listeners Say

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The content is praised for its actionable insights that are both practical and relevant to modern entrepreneurs, and many recommend it for anyone in the startup ecosystem.
Listeners appreciate the honest and relatable storytelling provided by the hosts, which reflects the real challenges faced in the startup environment.

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Talking Points

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Trusting Your Gut Beats Following Playbooks - year-end reflections of Melanie and Christian
Q: What is one advice founders should actually ignore?
Many founders are pressured into pursuing venture capital when it's not the only path to success; many alternatives are viable depending on the business model.
Trusting Your Gut Beats Following Playbooks - year-end reflections of Melanie and Christian
Q: What is the single most underrated founder skill?
The ability for introspection, as it allows founders to learn from their mistakes and improve over time.
Trusting Your Gut Beats Following Playbooks - year-end reflections of Melanie and Christian
Q: What is the single biggest lesson from your guests that changed how you approach your work?
The mindset to think big from day one and to think international, moving beyond local markets and embracing a global perspective is crucial.
How founders build (or break) trust in high-stakes moments - HV Capital's Lina Chong on hard decisions in startup leadership
Q: What is one product or go-to-market experiment you believe European founders should try far earlier?
Go global ASAP, cast the widest net you possibly can and experiment aggressively there.
How founders build (or break) trust in high-stakes moments - HV Capital's Lina Chong on hard decisions in startup leadership
Q: What is one founder behavior that instantly tells you they will struggle to scale?
Being too self-convinced and not enough self-reflective.

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Frequently Asked Questions About Follow the Gradient

What is Follow the Gradient about and what kind of topics does it cover?

Focused on the challenges and dynamics of building startups in Europe, this podcast provides invaluable insights from founders and experts in the entrepreneurial space. Frequent topics include company culture, scaling operations, customer success, and navigating funding challenges, all while maintaining a healthy work-life balance. The hosts engage in candid conversations, presenting real stories and practical advice designed to support founders and startup operators as they navigate the complexities of growth. Notably, the content often highlights a collaborative approach to problem-solving, making it particularly appealing for those involved in startups, especially in the European context.

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Which podcasts are similar to Follow the Gradient?

These podcasts share a similar audience with Follow the Gradient:

1. Alan Frei Podcast

How many episodes of Follow the Gradient are there?

Follow the Gradient launched a year ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Follow the Gradient?

Recent guests on Follow the Gradient include:

1. Lina Chong
2. Bea Knecht
3. Olivier Gaudin
4. Andy Yen
5. Jonas Muff
6. Dr. Thomas Dübendorfer
7. Kitty Mayo
8. Elvis Nava

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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