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Follow the Gradient

Follow the Gradient
Leadership
Team Performance
Delegation
Feedback
Startup Founders
Storytelling
Product Market Fit
Crisis Communication
Entrepreneurship
Startup Growth
Employee Engagement
Startup Communication Strategies
B2B Startups
Internal Communications
External Communication
Startup Challenges
Customer Acquisition
Climate Tech
Media Outreach
Communication Professionals

Insider knowledge and real stories about how to build a scaleup in Europe while staying sane. Each week founders Melanie Gabriel and Christian Woese pick for you the latest startup news, dive deep into one specific question on a founder's or startup operator's mind and share how to solve the challenge together with an expert. Follow the Gradient and stay tuned.

PublishesWeeklyEpisodes58Foundeda year ago
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BusinessEntrepreneurship

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Latest Episodes

Thomas is a veteran angel investor and board member with 40+ startup deals under his belt—and a front-row seat to what makes early-stage companies thrive or fall apart. He’s also the president of SICTIC, Switzerland’s largest angel network, and someo... more

Kitty is the co-founder of Project Europe, a new initiative backing under-25 founders with bold, unproven ideas—and helping them build companies from day zero. After years in early-stage talent investing, Kitty was ready for a reset. Then came a cold... more

Elvis Nava is a researcher-turned-founder building Mimic Robotics, a company developing general-purpose robot hands powered by imitation learning. After completing his PhD at ETH Zurich, Elvis realized the only way to scale his research was by turnin... more

Fabienne Doerig is a former CFO and COO turned advisor, with 15+ years of experience helping companies - from pre-seed startups to public enterprises - scale their finance and ops. She’s led through hypergrowth, driven restructuring, and now helps fo... more

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Recent Guests

Noa Perry-Reifer
Chief People Officer at Neko Health
Neko Health
Episode: Building Culture That Works in the Age of AI with Noa Perry-Reifer, Chief People Officer at Neko Health
Nicole Büttner
CEO of Mirantech's Momentum, Vice President of the German Startup Association, and board member
Mirantech
Episode: Why Europe Needs Courage, Ecosystems, and Global Ambition in AI - with Nicole Büttner
Jake Bornstein
Executive Coach
Studio Medis
Episode: Radical Responsibility in Leadership - Jake Bornstein on building your own clarity as a leader
Simone Rüschenberg
Founder of Finance Collective DACH and co-host of CFO Playbook, with nearly 20 years of finance experience including positions in high growth startups such as SoundCloud, HelloFresh, TIER, and Gorillaz.
Episode: From Excel Chaos to Strategic Finance: Simone Rüschenberg on Building a Resilient Finance Function
Victoria Ransom
Co-founder of Wildfire and CEO of Prisma
Prisma
Episode: Scrappy by Design: Victoria Ransom on turning grit into a startup superpower
David Alonso
Founder of Bloom and Y Combinator participant
Bloom
Episode: How to Break Into YC from Europe: David Oort Alonso’s Playbook for Early Stage Founders
Stef van Grieken
Co-founder and CEO of Cradle, a biotech startup focusing on protein engineering using generative AI
Cradle
Episode: From science risk to market fit - Cradle’s Stef van Grieken on building a biotech venture in Europe
Alex Limpert
Co-founder and CEO of GuestReady, a hospitality brand
GuestReady
Episode: How Stoicism Helps You Stay Grounded When Everything Falls Apart — Alex Limpert of GuestReady on Leading Through Chaos
Sabba Keynejad
Co-founder and CEO of VEED, an AI-powered video editing platform.
VEED
Episode: From art school to $40M ARR—with no money, no network, no plan B: Sabba Keynejad on building VEED

Hosts

Christian Woese
Co-host, offering insights on startup challenges and operational efficiency.
Melanie Gabriel
Co-host, providing perspectives on entrepreneurship and startup culture with a focus on mental health.

Reviews

5.0 out of 5 stars from 48 ratings
  • Highly recommended - insightful, real & refreshingly honest podcast

    “Follow the Gradient” is a gem for anyone building or working in a scaleup. Melanie and Christian bring not only insider knowledge but also real, relatable stories. It’s insightful, grounded, and genuinely helpful. I can highly recommend for founders, operators, and anyone curious about the startup / scaleup ecosystem.

    Apple Podcasts
    5
    Maushart13
    Switzerland7 months ago
  • Priceless start-up podcast!

    Melanie and Christian tell it like it is. The highs, the lows, and how to best manage start-up life. Every week they invite founders and leading experts, serving up invaluable tips and tricks, and brutally honest experiences, to help start-ups learn from their mistakes and also focus on what matters. Love it!!

    Apple Podcasts
    5
    Alice the Malice 666
    Switzerland9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviewers often highlight the honesty and depth of discussions, appreciating the insider knowledge shared by the hosts.
There is strong appreciation for the blend of expert insights and personal narratives that resonate with both aspiring and established founders.
Listeners praise the show for its relatable stories and practical advice for navigating the startup ecosystem.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Building Culture That Works in the Age of AI with Noa Perry-Reifer, Chief People Officer at Neko Health
Q: What is one belief about company culture you've changed your mind about?
The realization that every company has different needs and therefore different cultural requirements.
Building Culture That Works in the Age of AI with Noa Perry-Reifer, Chief People Officer at Neko Health
Q: How do you find headspace for strategic planning amid rapid growth?
Leaders should be aware of legacy issues and focus on bold thinking for the future.
Building Culture That Works in the Age of AI with Noa Perry-Reifer, Chief People Officer at Neko Health
Q: What are the key lessons or cultural principles from ON that you carried over to Neko?
The distinctiveness of culture is crucial, and one must be intentional in discussing it within the organization.
EU Inc and Europe's Next Moonshots - Andreas Klinger, Prototype Capital
Q: What are the three most practical changes a founder would feel when going from a German GmbH to opening an office in Spain or France?
The founder would experience standardization of corporate law, creation of a pan-European legal entity, and streamlined processes for incorporation and investment.
Go-to-Market Strategies and Scaling Lessons from Brite Payments Founder Lena Hackelöer
Q: How do you identify the right talent for demanding roles?
We hire carefully for senior roles, often preferring to bring in talent one level below rather than above, to ensure a good cultural fit and allow for internal promotion.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Location
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Frequently Asked Questions About Follow the Gradient

What is Follow the Gradient about and what kind of topics does it cover?

The focus is on providing insider knowledge and genuine stories about building and scaling startups within Europe. Each episode presents a deep dive into a specific challenge faced by founders or startup operators, featuring expert insights and actionable advice. Notable themes include entrepreneurship, operational efficiency, and mental health in the demanding startup environment. Unique aspects include a strong emphasis on maintaining well-being while navigating the ups and downs of startup life and a continuous exploration of relevant news and trends in the startup ecosystem, ensuring listeners stay informed and prepared for the challenges ahead.

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How many listeners does Follow the Gradient get?

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What are the audience demographics for Follow the Gradient?

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How many subscribers and views does Follow the Gradient have?

To see how many followers or subscribers Follow the Gradient has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Follow the Gradient?

These podcasts share a similar audience with Follow the Gradient:

1. LANZ & PRECHT
2. Hidden Brain
3. The Diary Of A CEO with Steven Bartlett

How many episodes of Follow the Gradient are there?

Follow the Gradient launched a year ago and published 58 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Follow the Gradient?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Follow the Gradient?

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What guests have appeared on Follow the Gradient?

Recent guests on Follow the Gradient include:

1. Noa Perry-Reifer
2. Nicole Büttner
3. Jake Bornstein
4. Simone Rüschenberg
5. Victoria Ransom
6. David Alonso
7. Stef van Grieken
8. Alex Limpert

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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