FolloTalks
FolloWelcome to FolloTalks, the official podcast powered by Follo – Europe’s leading strategic performance marketing agency. Follo combines the best of strategy, data and technology to redefine digital marketing across Europe. In this podcast, we bring you sharp insights, expert conversations, and cases from the cutting edge of performance marketing. We sit down with marketing experts, industry leaders... more
| Publishes | Monthly | Episodes | 7 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
What does “local” mean in a world of AI-driven search? In this episode, we dive into SERP evolution, Google Business Profiles, LLM-driven personalization, and the rise of local packs, maps and shopping. Kayn, Stijn and Koen discuss what works, what c... more
In this episode, we unpack the buzz around AI automation versus AI agents: what’s what, how are they being applied in marketing, and where do we see the real opportunities? Kayn, Stijn and Koen share field insights, use cases, and hands-on advice for... more
In this episode, we explore how marketplaces like Amazon, Bol, and Zalando are using AI to radically enhance customer experience, boost conversions, and shape shopping behavior. With insights from Martijn van Dijk, Mike Bouman & Kayn Wolfswinkel, we’... more
As AI reshapes the way we search, market, and convert — are you still optimizing for yesterday’s algorithms?
In this episode of FolloTalks, we dive deep into the evolving world of search with a sharp focus on GEO vs SEO. Traditional Search Engine Op... more
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Apple Podcasts | #159 |  Netherlands/Business/Marketing |
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FolloTalks launched a year ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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