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Folha Seca

Pedro Nogueira
Internacional
Flamengo
Eredivisie CV
Belgian Pro League
Eagle
Multiclubes
Feyenoord
Coaching
Football Management
Player Development
Psychology In Sports
Nutrição De Performance
Media Rights
Barcelona

Podcast covering sports management.

PublishesTwice monthlyEpisodes93Founded6 years ago
Number of ListenersCategories
SoccerSports

Listen to this Podcast

Artwork for Folha Seca

Latest Episodes

The guest on the ninety-third episode is Robert Eenhoorn, the former CEO of AZ Alkmaar. A pioneer who bridged the gap between American sports analytics and European football, Robert’s transition from a New York Yankees player to a top-tier football e... more

The guest on the ninety-second episode of Folha Seca is Jacob Lennartsson, CEO of Mjällby AIF. A true "club man" whose history with the organization began as a six-year-old ballboy, Jacob’s journey to the executive office is as remarkable as the club... more

O convidado do nonagésimo primeiro episódio do Folha Seca é João Amaral, head of scouting do FC Barcelona e ex-director-técnico do Rio Ave. Ao longo da conversa, João detalha a sua evolução desde a formação do Benfica até à elite europeia, analisando... more

O convidado do nonagésimo episódio do Folha Seca é Edu Gaspar, Global Head of Football da rede de clubes de Evangelos Marinakis. Ao longo da conversa, Edu revisita a influência de Arsène Wenger na sua visão de liderança, compara a gestão estruturada ... more

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Recent Guests

Robert Eenhoorn
Former CEO of AZ Alkmaar, former baseball player, executive
AZ Alkmaar
Episode: Folha Seca #93 – Robert Eenhoorn, former CEO of AZ
Jacob Lennartsson
CEO of Mjällby AIF
Mjällby AIF
Episode: Folha Seca #92 – Jacob Lennartsson, CEO of Mjällby AIF
João Amaral
Head of scouting do Barcelona
Barcelona FC
Episode: Folha Seca #91 – João Amaral, head of scouting do FC Barcelona
Edu Gaspar
Global Head of Football for a multi-club network; former Arsenal technical director
Multiclub network led by Evangelos Marinakis
Episode: Folha Seca #90 – Edu Gaspar, Global Head of Football da rede de clubes de Evangelos Marinakis
Lorin Parys
CEO of the Belgian Pro League
Belgian Pro League
Episode: Folha Seca #89 – Lorin Parys, CEO of the Belgian Pro League
Claudius Schäfer
CEO of the Swiss Super League
Swiss Super League (SFL)
Episode: Folha Seca #88 – Claudius Schäfer, CEO of the Swiss Football League
Klaus Câmara
President of the SAD at Santa Clara, former director of football operations and base development
Santa Clara SAD
Episode: Folha Seca #87 – Klauss Câmara, Presidente da SAD do CD Santa Clara
Alfredo Almeida
Gerente de base do Flamengo; ex-diretor da formação; ex-coordinador técnico
Flamengo
Episode: Folha Seca #85 – Alfredo Almeida, gerente de base do CR Flamengo
Jan de Jong
CEO Eredivisie CV
Eredivisie CV
Episode: Folha Seca #84 – Jan de Jong, CEO of Eredivisie CV

Host

Pedro
Host of Folha Seca; conducts in-depth interviews with football executives and leaders across clubs, leagues, and development programs.

Chart Rankings

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Apple Podcasts
#224
Brazil/Sports/Soccer

Talking Points

Recent interactions between the hosts and their guests.

Folha Seca #83 – André Mazzuco, director-executivo de futebol do SC Internacional
Q: Qual a sua visão sobre a gestão de pessoas e a autonomia de equipes em clubes com diferentes modelos de propriedade?
A gestão de pessoas é essencial; dar autonomia a chefes de setor, manter dialogo franco com treinadores e atletas, e apoiar com recursos adequados cria um ambiente de confiança que favorece inovação e resolução de problemas, independentemente de o clube ser associativo, SAF ou SAF com dono.
Folha Seca #83 – André Mazzuco, director-executivo de futebol do SC Internacional
Q: Como você descreve a importância de integrar a base com a equipe principal para o desenvolvimento de jogadores?
Defendo um processo integrado, com comunicação constante entre treinadores, gestores e bases, evitando a separação entre categorias; quando há união de esforços, há uma ponte clara para a evolução do atleta do sub-17/sub-20 até o profissional, com maior chance de sucesso.
Folha Seca #83 – André Mazzuco, director-executivo de futebol do SC Internacional
Q: Quais ferramentas de gestão de clube foram mais impactantes na sua evolução como executivo de futebol?
A adoção de indicadores compartilhados ('keep eyes') que conectam todos os setores, realizadas em reuniões de board com transparência entre presidente, base, marketing e futebol, foi essencial para alinhar objetivos, acompanhar execução e facilitar decisões estratégicas mesmo em tempos de crise.
Folha Seca #82 – Lucas Drubscky, executivo de futebol do Ceará SC
Q: What would you say to someone starting in this field about the most important skill to develop?
Develop the ability to manage people and negotiations, combined with a solid understanding of football operations. Being able to communicate clearly, manage expectations, and negotiate contracts while maintaining ethical standards is crucial.
Folha Seca #82 – Lucas Drubscky, executivo de futebol do Ceará SC
Q: How do you balance the managerial and technical responsibilities of the role when resources are limited?
Prioritize building a strong staff capable of covering different areas, delegating effectively, and maintaining a central, shared vision. Emphasize humanized management—spending time with people and keeping open lines of communication to preserve performance even in tight budgets.

Audience Metrics

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Frequently Asked Questions About Folha Seca

What is Folha Seca about and what kind of topics does it cover?

The series centers on leadership, governance, and operational excellence within football organizations, with frequent deep dives into club strategy, talent development, scouting, and multi-club networks. Episodes often feature senior executives from leagues, clubs, and academies who share lessons on sustainable growth, governance, data-driven decision making, and the balance between financial health and on-pitch performance. A standout is the consistent emphasis on culture, long-term planning, and cross-border insights from a global network of football leaders, making it valuable for listeners involved in sports management, sponsorship, or executive recruitment who want practical takeaways and real-world examples.

A notable strength is the... more

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Which podcasts are similar to Folha Seca?

These podcasts share a similar audience with Folha Seca:

1. No Princípio era a Bola

How many episodes of Folha Seca are there?

Folha Seca launched 6 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Folha Seca?

Recent guests on Folha Seca include:

1. Robert Eenhoorn
2. Jacob Lennartsson
3. João Amaral
4. Edu Gaspar
5. Lorin Parys
6. Claudius Schäfer
7. Klaus Câmara
8. Alfredo Almeida

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