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Artwork for Focus On Brand

Focus On Brand

Focus Lab
Creative Agencies
Business Development
Brand Concepts
Leadership
Communication
Rebranding
Client Relationships
Positioning
Referrals
Strategic Planning
Mental Health
Design Value
Popl
Project Runway
Data Tracking
Marketing Strategy
Mergers and Acquisitions
Focus Lab
Messagegears
Creativity

A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency

PublishesMonthlyEpisodes103Founded4 years ago
Number of ListenersCategories
ArtsDesign

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Artwork for Focus On Brand

Latest Episodes

In the final episode of our Brand and Product series, Bill Kenney (Focus Lab) and Lee Eisenbarth (MaxQ) look ahead: What does the future hold for brand in a world shaped by evolving user expectations and AI tools?From kids swiping TikTok to professio... more

When brand and product are treated as separate silos, user trust suffers. In this episode, Focus Lab CEO Bill Kenney and Max Q Co-Founder Lee Eisenbarth unpack what it means to build software experiences that feel cohesive—because they are.

They exp... more

When product teams build fast and brand is left behind, user experience gaps emerge — and trust erodes.In this first installment of our Brand & Product Series, Focus Lab CEO Bill Kenney sits down with Lee Eisenbarth (Co-Founder, Max Q) to unpack why ... more

Totango’s CMO Karen Budell joins Focus Lab’s Bill Kenney to unpack how bold branding choices and a tight internal team led to a rebrand that didn’t just look good — it worked.

From aligning internal cultures to creating a booth activation that got p... more

Key Facts

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Recent Guests

Sergio Claudio
Global creative and technology executive with experience at companies like Marketo and Adobe
Episode: The ROI of B2B Brand: From Creative Investment to Business Impact — In Conversation with Sergio Claudio
Will Devlin
Vice President of Marketing at MessageGears
MessageGears
Episode: The Debrief: An Open-Minded Rebrand with MessageGears
Jessie Reyes
Head of marketing at Cadmium with nearly 20 years of experience in marketing, often called in to resolve challenges and lead rebranding efforts.
Cadmium
Episode: The Debrief: A Data-Driven Rebrand with Cadmium

Host

Bill Canney
CEO and co-founder of Focus Lab

Reviews

4.7 out of 5 stars from 23 ratings
  • Digestible & Diverse

    Love this podcast because it has different forms of podcasts .. not the same style every time with an interview. Sure there are interviews which are great, but also digestible snippets from articles and what not. Keep it up team!

    Apple Podcasts
    5
    J_Carlton
    United States4 years ago
  • Great Insights on Branding

    Excited to see more! The first couple episodes have gone into aspects of branding I hadn’t thought about much as a designer. I enjoy getting some different perspectives and angles on branding.

    Apple Podcasts
    5
    dontgetcrabby
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the diverse formats of content, including interviews and short insights, which cater to varied learning preferences.
Many enjoy the unique perspectives on branding from various industry experts, finding them fresh and engaging.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#53
Chile/Arts/Design
Apple Podcasts
#148
Finland/Arts/Design
Apple Podcasts
#152
Russia/Arts/Design
Apple Podcasts
#249
Belgium/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

The Debrief: Rebranding Popl from Viral TikTok Hardware to Enterprise B2B SaaS
Q: What was the most rewarding slash surprising aspect of the project?
The most rewarding aspect was the new logo reveal, which served as a critical identity marker for the transformed brand.
The Debrief: Rebranding Popl from Viral TikTok Hardware to Enterprise B2B SaaS
Q: How did you know it was time to basically invest in, let's call it a rebrand? What were the triggers there?
The brand needed to evolve as Popl transitioned from a TikTok hardware product to a B2B SaaS company, leading to a realization that their existing branding no longer served the new market demands.
The Debrief: An Open-Minded Rebrand with MessageGears
Q: What was the most rewarding part of the project?
The project was remarkably smooth, with good collaboration and timely deliverables, leading to an exciting outcome without internal conflict.
The Debrief: An Open-Minded Rebrand with MessageGears
Q: What did you find most challenging in the project?
The biggest challenge was knowing we needed change but not knowing what we wanted. We could picture the end result but it was abstract and dreamlike, making it difficult to articulate our vision.
The Debrief: A Data-Driven Rebrand with Cadmium
Q: What advice would you offer to someone embarking on a rebrand?
Ensure alignment with your CEO and the board to create a unified vision for the rebranding strategy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Interests
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Household Income
Social Media Reach

Frequently Asked Questions About Focus On Brand

What is Focus On Brand about and what kind of topics does it cover?

This podcast focuses on the dynamics and strategies of branding within the B2B sector, providing insights into how organizations can leverage creativity to enhance brand impact. Episodes frequently feature in-depth discussions with industry experts who share their experiences and knowledge regarding branding, rebranding, and effective marketing strategies. Topics such as the ROI of creative investments, evolving brand identities, and the operational challenges facing creative agencies are common, making it a valuable resource for professionals interested in branding and marketing. Unique to this show is its commitment to presenting diverse perspectives, including conversations with executives from successful companies and marketing thought ... more

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Which podcasts are similar to Focus On Brand?

These podcasts share a similar audience with Focus On Brand:

1. The Futur with Chris Do
2. The Mel Robbins Podcast

How many episodes of Focus On Brand are there?

Focus On Brand launched 4 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Focus On Brand?

Recent guests on Focus On Brand include:

1. Sergio Claudio
2. Will Devlin
3. Jessie Reyes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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