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Focus On Brand

Focus Lab
Creative Agencies
Business Development
Brand Concepts
Leadership
Communication
Rebranding
Mental Health
Client Relationships
Positioning
Referrals
Strategic Planning
Design Value
Popl
Project Runway
Data Tracking
Mergers and Acquisitions
Marketing Strategy
Focus Lab
Messagegears
Creativity

A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency

PublishesMonthlyEpisodes105Founded4 years ago
Number of ListenersCategories
DesignArts

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Artwork for Focus On Brand

Latest Episodes

Let's be honest, we don’t need more AI hype. We need real examples of how teams are using it to work smarter. In this episode, Henrique Cruz of Rows shares how AI is becoming a true creative collaborator — streamlining workflows, accelerating iterati... more

What does it really take to lead a successful B2B rebrand — one that aligns internal teams, resonates externally, and drives measurable ROI?

In this episode, Contentstack CMO Gurdeep Dhillon joins Focus Lab CEO Bill Kenney to break down the full reb... more

In the final episode of our Brand and Product series, Bill Kenney (Focus Lab) and Lee Eisenbarth (MaxQ) look ahead: What does the future hold for brand in a world shaped by evolving user expectations and AI tools?From kids swiping TikTok to professio... more

When brand and product are treated as separate silos, user trust suffers. In this episode, Focus Lab CEO Bill Kenney and Max Q Co-Founder Lee Eisenbarth unpack what it means to build software experiences that feel cohesive—because they are.

They exp... more

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Recent Guests

Sergio Claudio
Global creative and technology executive with experience at companies like Marketo and Adobe
Episode: The ROI of B2B Brand: From Creative Investment to Business Impact — In Conversation with Sergio Claudio
Will Devlin
Vice President of Marketing at MessageGears
MessageGears
Episode: The Debrief: An Open-Minded Rebrand with MessageGears
Jessie Reyes
Head of marketing at Cadmium with nearly 20 years of experience in marketing, often called in to resolve challenges and lead rebranding efforts.
Cadmium
Episode: The Debrief: A Data-Driven Rebrand with Cadmium

Host

Bill Canney
CEO and co-founder of Focus Lab

Reviews

4.7 out of 5 stars from 23 ratings
  • Digestible & Diverse

    Love this podcast because it has different forms of podcasts .. not the same style every time with an interview. Sure there are interviews which are great, but also digestible snippets from articles and what not. Keep it up team!

    Apple Podcasts
    5
    J_Carlton
    United States4 years ago
  • Great Insights on Branding

    Excited to see more! The first couple episodes have gone into aspects of branding I hadn’t thought about much as a designer. I enjoy getting some different perspectives and angles on branding.

    Apple Podcasts
    5
    dontgetcrabby
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many listeners express enthusiasm for the fresh perspectives on branding topics, praising the hosts' ability to engage with professionals and industry leaders effectively.
Listeners appreciate the variety of formats and the diverse insights offered, finding the combination of interviews and informative discussions refreshing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#66
Chile/Arts/Design
Apple Podcasts
#75
Finland/Arts/Design
Apple Podcasts
#232
Russia/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

The Debrief: Rebranding Popl from Viral TikTok Hardware to Enterprise B2B SaaS
Q: What was the most rewarding slash surprising aspect of the project?
The most rewarding aspect was the new logo reveal, which served as a critical identity marker for the transformed brand.
The Debrief: Rebranding Popl from Viral TikTok Hardware to Enterprise B2B SaaS
Q: How did you know it was time to basically invest in, let's call it a rebrand? What were the triggers there?
The brand needed to evolve as Popl transitioned from a TikTok hardware product to a B2B SaaS company, leading to a realization that their existing branding no longer served the new market demands.
The Debrief: An Open-Minded Rebrand with MessageGears
Q: What was the most rewarding part of the project?
The project was remarkably smooth, with good collaboration and timely deliverables, leading to an exciting outcome without internal conflict.
The Debrief: An Open-Minded Rebrand with MessageGears
Q: What did you find most challenging in the project?
The biggest challenge was knowing we needed change but not knowing what we wanted. We could picture the end result but it was abstract and dreamlike, making it difficult to articulate our vision.
The Debrief: A Data-Driven Rebrand with Cadmium
Q: What advice would you offer to someone embarking on a rebrand?
Ensure alignment with your CEO and the board to create a unified vision for the rebranding strategy.

Audience Metrics

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Frequently Asked Questions About Focus On Brand

What is Focus On Brand about and what kind of topics does it cover?

This podcast offers a rich exploration of branding in the B2B space, focusing on the creative aspects and strategic insights that shape effective brand identity and communication. Key themes include the relationship between creativity and business impact, the challenges of rebranding, and the importance of aligning brand strategies with organizational goals. Guests typically include industry leaders and experts who share their experiences and perspectives on branding, marketing technology, and the evolution of client-agency relationships, making the content both informative and engaging for professionals in the field.

Notably, the discussions often emphasize the necessity of adaptation in a rapidly changing market, showcasing the successfu... more

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Which podcasts are similar to Focus On Brand?

These podcasts share a similar audience with Focus On Brand:

1. The Martell Method w/ Dan Martell

How many episodes of Focus On Brand are there?

Focus On Brand launched 4 years ago and published 105 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Focus On Brand?

Recent guests on Focus On Brand include:

1. Sergio Claudio
2. Will Devlin
3. Jessie Reyes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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