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Artwork for Focus On Brand

Focus On Brand

Focus Lab
Creative Agencies
Focus Lab
Business Development
Branding
Brand Concepts
Leadership
Communication
Rebranding
Client Relationships
Positioning
Referrals
Strategic Planning
Mental Health
Design Value
Popl
Brand Naming
Trademarking
Seamless
Clearco
Project Runway

A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency

PublishesMonthlyEpisodes112Founded5 years ago
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ArtsDesign

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Artwork for Focus On Brand

Latest Episodes

Brand isn't meant to start the fire — it's the accelerant. And you can't accelerate something that isn't already moving.

By the time Giga came to Focus Lab, the fire was already burning. They had traction, product-market fit, and a proven model. Wha... more

This rebrand started with a new CMO and a 20-year-old company ready for change. It ended with real diamonds given away in a crowd. Here's everything in between.

In our latest episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Rhiannon ... more

When your product outpaces your brand, it's a signal — not a crisis. After a decade of building, Seamless recognized that gap and decided to do something about it.

In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Jonathan Pog... more

Brand decisions don't have to be personal. The best rebrand leaders know how to take the emotion out and replace it with clear criteria. ✅

In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Beth Forester — now CEO of Animoto, a... more

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Recent Guests

Rhiannon Staples
CMO of ClearCo
ClearCo
Episode: Start With Clarity: How ClearCo Built Their Brand Foundation | The Debrief with CMO Rhiannon Staples
Jonathan Pogact
VP of Marketing at Seamless
Seamless
Episode: A Bold B2B Brand Evolution for a Category Leader | The Seamless Debrief
Philip LaChance
Lead Designer at Seamless
Seamless
Episode: A Bold B2B Brand Evolution for a Category Leader | The Seamless Debrief
Beth Forester
CEO at Animoto
Animoto
Episode: Achieving Alignment in a B2B Rebrand through Clear Frameworks | The Animoto Debrief
Nick Donovan
VP of Marketing and Communications, Technology Association of Iowa (TAI)
Technology Association of Iowa (TAI)
Episode: TAI’s Strategic Brand Refresh for a Scalable Future | The Debrief with Nick Donovan
David Placek
Founder and Creative Director of Lexicon Branding
Lexicon Branding
Episode: Brand Naming in 2026: AI, Trademarks, and What’s Next with Lexicon’s David Placek
Gurdeep Dhillon
CMO of Contentstack
Contentstack
Episode: How to Lead a B2B Rebrand — Lessons from Contentstack’s CMO | The Debrief with Gurdeep Dhillon
Lee Eisenbarth
Brand designer and practitioner, lead design at Max Q
Max Q
Episode: How to Build Brand and Product in Tandem | Brand & Product with Lee Eisenbarth (Ep. 2)
Karen Budell
Chief Marketing Officer of Totango
Totango
Episode: The Debrief: Inside Totango’s M&A Rebrand and Bold Brand Activation

Host

Bill Canney
CEO and co-founder of Focus Lab

Reviews

4.7 out of 5 stars from 23 ratings
  • Digestible & Diverse

    Love this podcast because it has different forms of podcasts .. not the same style every time with an interview. Sure there are interviews which are great, but also digestible snippets from articles and what not. Keep it up team!

    Apple Podcasts
    5
    J_Carlton
    United States5 years ago
  • Great Insights on Branding

    Excited to see more! The first couple episodes have gone into aspects of branding I hadn’t thought about much as a designer. I enjoy getting some different perspectives and angles on branding.

    Apple Podcasts
    5
    dontgetcrabby
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many listeners express enthusiasm for the fresh perspectives on branding topics, praising the hosts' ability to engage with professionals and industry leaders effectively.
Listeners appreciate the variety of formats and the diverse insights offered, finding the combination of interviews and informative discussions refreshing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#27
Finland/Arts/Design
Apple Podcasts
#74
Chile/Arts/Design
Apple Podcasts
#138
Singapore/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

Why Ignoring Brand Strategy Hurts Product Growth | Brand & Product with Lee Eisenbarth (Ep. 1)
Q: What do you think the misconceptions are that lead people to not understand that brand is important that early?
The main idea is that many founders treat brand as garnish or a later-stage luxury, so early products ship without considering how branding supports trust, emotional connection, and cohesive experience; this creates a gap between interface and perception that hurts long-term growth.
Start With Clarity: How ClearCo Built Their Brand Foundation | The Debrief with CMO Rhiannon Staples
Q: What was the hardest part of the project?
There were moments when big decisions needed to be made quickly and some team members wanted to revisit past choices; the team had to balance forward momentum with the risk of rework, pushing back tactfully to keep the project moving without derailing progress.
Start With Clarity: How ClearCo Built Their Brand Foundation | The Debrief with CMO Rhiannon Staples
Q: How did you know it was time to go through the rebrand?
The board and executive leadership signaled the need for a rebrand, recognizing that the current market positioning and product narrative were misaligned, and that a strategic leadership approach was required to drive the transition.
The Debrief: Inside Totango’s M&A Rebrand and Bold Brand Activation
Q: What was the hardest part of the project and how did the team stay aligned throughout the process?
She discusses the challenge of managing asynchronous feedback, keeping a small core team, and ensuring everyone stayed on brief while maintaining open, honest communication.
The Debrief: Inside Totango’s M&A Rebrand and Bold Brand Activation
Q: Tell us about the journey that led Totango to rebrand after the Catalyst merger and what you looked for in an agency partner.
Karen explains the strategic need to unify two distinct identities post-merger, the importance of a strong brief, and how Focus Lab's approach aligned with their goals, emphasizing the slow, deliberate, and collaborative process.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Focus On Brand

What is Focus On Brand about and what kind of topics does it cover?

This podcast offers a rich exploration of branding in the B2B space, focusing on the creative aspects and strategic insights that shape effective brand identity and communication. Key themes include the relationship between creativity and business impact, the challenges of rebranding, and the importance of aligning brand strategies with organizational goals. Guests typically include industry leaders and experts who share their experiences and perspectives on branding, marketing technology, and the evolution of client-agency relationships, making the content both informative and engaging for professionals in the field.

Notably, the discussions often emphasize the necessity of adaptation in a rapidly changing market, showcasing the successfu... more

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1. Conan O’Brien Needs A Friend

How many episodes of Focus On Brand are there?

Focus On Brand launched 5 years ago and published 112 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Focus On Brand?

Recent guests on Focus On Brand include:

1. Rhiannon Staples
2. Jonathan Pogact
3. Philip LaChance
4. Beth Forester
5. Nick Donovan
6. David Placek
7. Gurdeep Dhillon
8. Lee Eisenbarth

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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