FM310|上海本地生活播客
沪A_310115《FM310》是一档城市观察播客。
借上海，观察生活；借故事，理解城市。
聊上海，也聊社会热点、生活方式与普通人的故事。
每周6更新。
| Publishes | Weekly | Episodes | 3 | Founded | a month ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | HobbiesLeisurePersonal JournalsSociety & Culture | ||
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当 Citywalk 成为一种流行生活方式时，我们真正喜欢的，到底是走路，还是一座城市带来的松弛感？ ️很多人认为，上海适合 Citywalk，是因为武康路、安福路、梧桐树和老洋房。 ��️但这一期 FM310，我想聊一个不同的答案。真正让上海与众不同的，并不是这些风景，而是这座城市始终给普通人留出了“慢下来”的空间。 �️
你讲听到：
为什么上海总是和 Citywalk 联系在一起？ �️
为什么真正的上海，不在景点，而在街道？ �️
为什么上海人越来越喜欢“没有目的地”地出门？ �️
一座... more
你有没有发现——现在约朋友出来玩，说的最多的一句话，已经变成了："商场见"不是"来我家玩"，不是"约个咖啡"，就是"商场见"。我约朋友，说"商场见"。
我兄弟约我，说"商场见"。
我同事约饭，还是"商场见"。好像上海人的客厅，已经不在家里了。在商场里。
这一期，我们来聊一件你可能每天都在经历、但没细想过的事——为什么我们越来越不爱在家待客了？
你会在这一期听到：�我在商场里看到的三个真实画面（有一个你一定见过）
�上海人不在家待客的真正原因（不是你想的那样）
�谁在把商场当客厅——年轻人、家庭、... more
� 本期核心
客群画像：核心年龄、性别比例、职业分布，用数据建立认知
点单偏好：分性别、分年龄、分场景，对应单品与背后逻辑
经典常青款：5 大核心主打 SKU，为什么限定款火不过经典
性格密码：冰饮 / 热饮偏好对应的性格特征，有心理学研究支撑� 本期干货
男性点单 Top3：美式、拿铁、冷萃；女性 Top3：焦糖玛奇朵、香草拿铁、摩卡
核心客群 25-40 岁占 60%，平均年龄 32 岁，白领占比最高
5 大经典常青款：美式、拿铁、焦糖玛奇朵、摩卡、焦糖星冰乐
热饮爱好者偏传统稳重、更温和；... more
� 本期核心
三类咖啡人群画像：极致价敏党、品质刚需党、场景体验党
外带咖啡实测：Manner / 瑞幸 / 库迪真实体验与适配人群
5 大久坐场景选店全攻略：办公见客、假装上班、独处发呆、闺蜜小聚、内容创作
男女选店差异、打工人消费心理大实话� 本期干货
纯提神赶时间选 Manner，稳、快、性价比高
工位续命尝鲜选瑞幸，优惠多、覆盖广、不踩雷
预算有限选库迪，9.9 实现咖啡自由
办公见客户首选星巴克，标准化永远不出错
独处发呆选社区小店 / 日式咖啡店，松弛感拉满� 互动话题 ：你日常最常... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #161 | China/Society & Culture/Personal Journals |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
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