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Artwork for OOH Podcast

Der OOH-Podcast: alle 14 Tage produziert der Fachverband Aussenwerbung Podcasts mit spannenden Themen rund um die "Out of Home"-Welt. Prof. Dr. Kai-Marcus Thäsler spricht mit Experten über aktuelle Trends und Basics des letzten Massenmediums.

PublishesTwice monthlyEpisodes126Founded5 years ago
Language
German
Number of ListenersCategories
MarketingBusiness

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Artwork for OOH Podcast

Latest Episodes

Tech im Out of Home-Business

In dieser Folge des OOH!-Podcasts dreht sich einmal mehr alles um Tech. Zu Gast ist Rutger Maree von Magnite, dem weltweit größten unabhängigen Sell-Side-Ad-Tech-Unternehmen. Magnite ist ein digitaler Marktplatz, der Werb... more

Ein Sprung an die Marktspitze bei der Markenpräferenz, vorbei an Mitbewerbern wie Snickers und Lion. Dazu eine Vervielfachung zentraler Imagewerte und ein Sales Uplift im zweistelligen Prozentbereich: die von Hosta, Weischer.JvB und M+C Saatchi entwi... more

Der Weg der Werbung

Die US-amerikanischen Plattformen und TikTok sind längst auch in Deutschland zu den dominierenden Anbietern von Werbung geworden. Was das für die hiesige Werbeindustrie bedeutet, bespricht Host Kai-Marcus Thäsler im OOH!-Podcast m... more

Understanding Data. Eine Initiative von agma und ADM

Die Initiatoren stellen ihre Initiative "Understanding Data" in diesem OOH! Podcast vor. Deren Ziel ist, zu zeigen, wie qualitativ hochwertige Daten bewusst genutzt und interpretiert werden können.... more

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Reviews

4.6 out of 5 stars from 11 ratings
  • Schlechte Propaganda

    Kaum zu glauben in welch schlechter Tonqualität heute noch Podcasts erstellt werden können. Im übrigen reine Agitprop-Sendung.

    Apple Podcasts
    1
    Lutz Luedolph
    Germany3 years ago

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Apple Podcasts
#205
Austria/Business/Marketing

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Which podcasts are similar to OOH Podcast?

These podcasts share a similar audience with OOH Podcast:

1. KI-Update – ein heise-Podcast
2. Alles gesagt?
3. Apokalypse & Filterkaffee
4. Was bisher geschah - Geschichtspodcast
5. LANZ & PRECHT

How many episodes of OOH Podcast are there?

OOH Podcast launched 5 years ago and published 126 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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