
Der OOH-Podcast: alle 14 Tage produziert der Fachverband Aussenwerbung Podcasts mit spannenden Themen rund um die "Out of Home"-Welt. Prof. Dr. Kai-Marcus Thäsler spricht mit Experten über aktuelle Trends und Basics des letzten Massenmediums.
| Publishes | Twice monthly | Episodes | 126 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | MarketingBusiness |

Tech im Out of Home-Business
In dieser Folge des OOH!-Podcasts dreht sich einmal mehr alles um Tech. Zu Gast ist Rutger Maree von Magnite, dem weltweit größten unabhängigen Sell-Side-Ad-Tech-Unternehmen. Magnite ist ein digitaler Marktplatz, der Werb... more
Ein Sprung an die Marktspitze bei der Markenpräferenz, vorbei an Mitbewerbern wie Snickers und Lion. Dazu eine Vervielfachung zentraler Imagewerte und ein Sales Uplift im zweistelligen Prozentbereich: die von Hosta, Weischer.JvB und M+C Saatchi entwi... more
Der Weg der Werbung
Die US-amerikanischen Plattformen und TikTok sind längst auch in Deutschland zu den dominierenden Anbietern von Werbung geworden. Was das für die hiesige Werbeindustrie bedeutet, bespricht Host Kai-Marcus Thäsler im OOH!-Podcast m... more
Understanding Data. Eine Initiative von agma und ADM
Die Initiatoren stellen ihre Initiative "Understanding Data" in diesem OOH! Podcast vor. Deren Ziel ist, zu zeigen, wie qualitativ hochwertige Daten bewusst genutzt und interpretiert werden können.... more
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Kaum zu glauben in welch schlechter Tonqualität heute noch Podcasts erstellt werden können. Im übrigen reine Agitprop-Sendung.
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Apple Podcasts | #205 |
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OOH Podcast launched 5 years ago and published 126 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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