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Artwork for OOH Podcast

Der OOH-Podcast: alle 14 Tage produziert der Fachverband Aussenwerbung Podcasts mit spannenden Themen rund um die "Out of Home"-Welt. Prof. Dr. Kai-Marcus Thäsler spricht mit Experten über aktuelle Trends und Basics des letzten Massenmediums.

PublishesTwice monthlyEpisodes141Founded6 years ago
Language
German
Number of ListenersCategories
MarketingBusiness

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Artwork for OOH Podcast

Latest Episodes

„Kann KI Gefühle? Wie künstliche Intelligenz die Werbung verändert – aber Emotionen das letzte Wort behalten.“

Wenn wir über Künstliche Intelligenz sprechen, reden wir häufig über Geschwindigkeit, Automatisierung und Effizienz. Aber was passiert mit ... more

Werbung war lange Zeit eine Art Rückspiegel: Wir analysieren, was Menschen gekauft haben, was sie geklickt haben, wonach sie gesucht haben – und versuchen daraus abzuleiten, was sie morgen interessieren könnte.

Aber was wäre, wenn wir eine andere Fra... more

Künstliche Intelligenz ist derzeit das meistdiskutierte Technologiethema überhaupt. Zwischen Euphorie und Untergangsszenarien sucht besonders Deutschland noch nach seiner Haltung.

Die Ausgangslage ist paradox: Deutschland versteht sich traditionell a... more

Sustainable and Responsible Media

Der Zentralverband der Deutschen Werbewirtschaft hat die Zahlen gerade veröffentlicht: Im deutschen Werbemarkt wachsen (außer Out of Home) von allem die US-amerikanischen und chinesischen Plattformen. Inzwischen lieg... more

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Reviews

4.6 out of 5 stars from 11 ratings
  • Schlechte Propaganda

    Kaum zu glauben in welch schlechter Tonqualität heute noch Podcasts erstellt werden können. Im übrigen reine Agitprop-Sendung.

    Apple Podcasts
    1
    Lutz Luedolph
    Germany3 years ago

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Apple Podcasts
#180
Germany/Business/Marketing

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Which podcasts are similar to OOH Podcast?

These podcasts share a similar audience with OOH Podcast:

1. OMR Podcast
2. Der KI-Podcast
3. Lanz + Precht

How many episodes of OOH Podcast are there?

OOH Podcast launched 6 years ago and published 141 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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