哈佛商学院IP运营与产品管理方法论第一书,翻转长尾理论的重要著作!电影大片、当红炸子鸡、百万畅销书背后的运营逻辑是什么?《五十度灰》、Lady Gaga、维多利亚的秘密有何共同秘密?漫威如何将蜘蛛侠、X战警、绿巨人打造成金矿?皇马如何打造体育IP,一跃成为全球收 入最高的足球俱乐部?爆款策略如何运用于电影、电视、音乐、出版、体育与商业各领域?
《悲剧的诞生》一书的最独特之处是对古希腊酒神现象的极端重视。 这种现象基本上靠民间口头秘传,缺乏文字资料,一向为正宗的古典学术所不屑。尼采却立足于这种不登大雅之堂的现象,把它当作理解高雅的希腊悲剧、希腊艺术、希腊精神的钥匙,甚至从中提升出了一种哲学来。他能够凭借什么来理解这种史料无征的神秘现象呢?只能是凭借猜测。然而,他不是凭空猜测,而是根据自己的某种体验,也就是上述所谓“一种被确证的、亲身经历的神秘主义”。对于这一点,尼采自己有清楚的意识。还在写作此书时,一个朋友对他的酒神理论感到疑惑,要求证... more
“景观”(Spectacle)这个概念是居伊·德波炮制的一个大筐子,里面装着这个世界上所有的东西。有人说它过于空泛不无道理。日常生活中,我们在把杂什装进筐子前免不了整理一番,以便装得更多,这种情况也出现在德波那里。他并非囫囵吞枣地把一切都往里面塞,而是先做了一定的梳理工作。换言之,他找到了一个属于自己的审视角度。当今社会的景观化倾向在人类进入二十一世纪后不仅没有减弱的趋势,反而愈演愈烈。并且随着商业化的深入,中国社会的景观化也变得越来越直观,也就是越来越肉眼可见。比如铺天盖地的商业宣传,以影像形... more
该书旨在将创新和企业家精神视为一套可学习和实践的系统化学科。书中反对将企业家精神神化为天赋或灵感,而是强调其有目的、有组织和系统化的特质。通过对创新实践、企业家管理和企业家战略的探讨,作者指出管理在驱动经济增长和社会进步中的关键作用,并认为创新是实现价值和创造新市场的工具。
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #51 | |
Apple Podcasts | #200 |
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Rephonic provides a wide range of podcast stats for 翻书杂谈铺. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to 翻书杂谈铺 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for 翻书杂谈铺, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
Rephonic provides comprehensive predictive audience data for 翻书杂谈铺, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers 翻书杂谈铺 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
翻书杂谈铺 launched 5 months ago and published 57 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for 翻书杂谈铺 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of 翻书杂谈铺. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.