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Artwork for Email Marketing Experiments πŸ§ͺ:  Email Marketing Strategies for Business Owners, Service Providers & Freelancers

Email Marketing Experiments πŸ§ͺ: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

Dr. Ayebanoa Sapphire Benwari
Email Marketing
Black Friday
Welcome Sequence
Lead Magnets
Email Marketing Mentorship
Artificial Intelligence
Lead Magnet
Email Marketing Summer Plan
Podcasting
Linkedin
Mailerlite
LEAH Framework
Airtable
Personalization
Sendpulse
Double Promo Technique
Borrow
BUILD
Buy
Six-Week Start & Grow Challenge

Email Marketing Experiments was born out of a desire to share behind the scenes of failed and successful email marketing campaigns. What we’ve tried that worked and didn’t work. Instead of thinking it and testing it alone, we also share it. From welcome sequences to sales campaigns, list growth strategies, and more, we test ideas, break down results, and spill the tea. Come join us behind the scen... more

PublishesTwice monthlyEpisodes59Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for Email Marketing Experiments πŸ§ͺ:  Email Marketing Strategies for Business Owners, Service Providers & Freelancers

Latest Episodes

Most people treat email marketing as its own separate thing. David Guttman,serial entrepreneur, business strategist, and mentor to CEOs of eight-figure companies says that is exactly the problem.

In this episode, the man who has built, scaled, and e... more

YouTube

Most people think of a newsletter as just another piece of content to keep up with. Onikepo Omotade,business coach and host of the Grow with Kepo podcast thinks of hers as a product with one specific job: helping her audience turn their annual salary... more

YouTube

In 2025, Adam Schaeuble did something most email marketers would never dare to do. He deleted every funnel and lead magnet he had ever built and started promoting his weekly newsletter as the only opt-in.

The result? Over 2,000 new subscribers, a 70... more

YouTube

What happens when you do everything right, the segmentation, the re-engagement, the strategy and the results still don't follow?

In this episode, Monica Badiu, a conversion strategist, sales copywriter, and email marketing specialist for course crea... more

YouTube

Summer is coming and your email list does not have to suffer for it.

In this solo episode, Dr. Sapphire breaks down her practical email marketing summer plan for three types of business owners: the ones who want to disappear completely, the ones who... more

YouTube

If you have been sitting on the idea of starting your email list or you have a list gathering dust and no idea where to begin, this episode is your starting gun.

In this solo episode, Dr. Sapphire breaks down her exact 7-day step-by-step plan to go ... more

YouTube

In this episode, Daniel Daines-Hutt, head of content at Zero to Mastery and founder of AMycontent.com shares the lead magnet strategy that accidentally changed his business forever.

From missing 30,000 opt-ins on a viral blog post to building a syst... more

YouTube

In this episode, Victoria Onyeje shares the exact inbound strategy she uses to consistently attract clients without relying on constant pitching or endless discovery calls. From landing her first client through a mix of Upwork and LinkedIn to buildin... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

David Guttman
Serial entrepreneur, executive leader, and business strategist with 35 years building and scaling companies
Independent entrepreneur
Episode: #58: How to Use Data, Personalisation, and Testing to Get Better Results from Every Email Campaign with David Guttman
Onikepo Omotade
Business coach, host of Grow with Kepo podcast
Grow with Kepo
Episode: #57: Your Newsletter Is a Product, Not More Content: How I Launched and Grew Mine in 7 Days with Onikepo Omotade
Adam Schaeuble
Online business coach for podcasters
Podcaster, Podcasting Business School
Episode: #56: How To Grow Your Email List Without Funnels or Freebies with Adam Schaeuble
Monica Badiu
Conversion strategist and sales copywriter
Based in Romania; specializes in course creators
Episode: #55: Black Friday Email Marketing Strategies for Course Creators: with Monica Badiu
Daniel Daines-Hutt
Head of Content for Zero to Mastery
Zero to Mastery
Episode: #52: The Lead Magnet Strategy Getting 83% Opt-In Rates (And How to Build One) with Daniel Daines-Hutt
Victoria Onyeje
PharmD, launch strategist, and copywriter
Wealthy Freelancers / Wealthy Freelancers brand
Episode: #51: The Triple C Method I Use to Get Clients Consistently on LinkedIn with Victoria Onyeje
Kay Peacey
Founder of Sleek Business Academy, email marketing and automation consultant
Sleek Business Academy
Episode: #50: Why You Struggle to be Consistent with Sending Emails and How to Fix it with Kay Peacey
Chijioke Chukwuekem
Marketing expert with expertise in email marketing
LinkedIn Group
Episode: #47: How AI Fixed His Email Spam Problem: Using Gemini to Improve Deliverability & Open Rates with Chijioke
Prerna Malik
Joe Strategist, conversion copywriter, co-founder of Content Bistro
Content Bistro
Episode: #46: The Sales-Focused Welcome Sequence: Turn New Subscribers into Buyers with Prerna Malik

Hosts

Dr. Sapphire
Host and creator of the show, Email Marketing Strategist and Educator. Frequently discusses email marketing experiments, strategy, and education through Sapphire Learning offerings.
Dr. Safiyah
Host and Email Marketing Strategist, frequently collaborates on episodes about list growth, deliverability, and practical email marketing tactics.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

#58: How to Use Data, Personalisation, and Testing to Get Better Results from Every Email Campaign with David Guttman
Q: What is the difference between strategy and tactics in this context?
Strategy is about which channels to use and how to integrate them at a high level, while tactics are the specific tested variables like subject lines or button colors; testing informs strategic choices but is more about optimizing execution.
#58: How to Use Data, Personalisation, and Testing to Get Better Results from Every Email Campaign with David Guttman
Q: How do you handle persona-driven marketing when you have large lists?
Identify the most meaningful data points about your customers, build hypotheses around which behaviors or characteristics will change their response, and test across segments rather than blasting everyone with the same message.
#58: How to Use Data, Personalisation, and Testing to Get Better Results from Every Email Campaign with David Guttman
Q: What are the top job descriptions you see for email marketing across different businesses?
Email marketing often sits under marketing but functions across retention, new customer acquisition, and sometimes broader lifecycle roles; the key is to integrate channels and ensure cross-channel communication.
#19: What Email Marketing Tools Should I Use? 5 Keys Factors to Consider with Dr. Sapphire
Q: How does Substack compare for newsletters with more complex analytics?
Substack offers built-in features but may lack the deeper analytics integrations that tools like ConvertKit or Klaviyo provide; the host suggests ConvertKit for deeper analytics through Google Analytics integrations.
#19: What Email Marketing Tools Should I Use? 5 Keys Factors to Consider with Dr. Sapphire
Q: What questions do you have about the Start and Grow Club?
Questions centered on the commitment, pricing, and what is included; the host confirms quarterly plans, milestones, and the time-limited founding member discount.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on real-world email marketing experiments, sharing behind-the-scenes successes and failures across welcome sequences, list growth, deliverability, engagement, and automation. Episodes balance tactical how-tos with candid reflections, often featuring host-led breakdowns of campaigns, actionable templates, and demonstrations of how tools, frameworks, and AI can speed results while preserving brand voice. A notable strength is the transparent, experiment-driven approach that helps listeners debug their own programs, improve open and conversion rates, and design scalable email systems. The show often highlights practical workflows, case studies, and behind-the-scenes decision-making that appeals to freelancers, consultants, an... more

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this podcast launched a year ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. David Guttman
2. Onikepo Omotade
3. Adam Schaeuble
4. Monica Badiu
5. Daniel Daines-Hutt
6. Victoria Onyeje
7. Kay Peacey
8. Chijioke Chukwuekem

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