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Brand & Banter

Amanda Shuman
Marketing
Diet Coke
Austin
Taco Bell
Influencer Marketing
Networking
Entrepreneurship
Fat Miilk
Poppi
Duolingo
Brand Partnerships
Community Engagement
Branding
Personal Branding
Will Smith
Super Bowl 2025
Progresso
Ferrari
Last Crumb
Spa Luxe

Where bold ideas meet brilliant execution—Brand & Banter is the podcast that dives deep into the genius behind today's biggest branding wins. Hosted by branding and marketing expert Amanda Shuman, Brand & Banter goes beyond the polished pitch decks and news headlines to uncover the heart of the creative process. Think of it as your chance to eavesdrop on the conversations happening behind the bran... more

PublishesTwice monthlyEpisodes81Founded4 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Brand & Banter

Latest Episodes

Welcome back to the BONUS episodes of Brand & Banter! We recently launched The Comma Club, which is a free weekly newsletter. Sign up here → carrylovedesigns.myflodesk.com/comma

How a LinkedIn Post Landed Jessica Berger a $1M Check Posting consistently can feel like shouting into the void. Until one day, the right person is listening.

For Jessica Berger, founder and CEO of Bundle x Joy, that person turned out to be an inve... more

Most founders think growth comes from reaching more people. Amanda Reid built a sold-out retreat by doing the exact opposite.

Instead of creating an experience for everyone, she created one deeply tailored to a very specific type of creative entrep... more

What happens when your marketing stops working, but nothing about your business has actually changed?

For Tayler Cusick Hollman, founder of Enji, that moment showed up when things started to slow down. After steady growth, the numbers just weren't ... more

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Recent Guests

Taylor Cusick-Hollman
Marketing consultant turned startup founder of Enji
Enji
Episode: How to Recognize When Tweaking Your Marketing is No Longer Enough
Kahlea Wade
Creator, influencer talent agency owner, brand consultant
Alora Society
Episode: The Brand Partnership Myths Keeping You Invisible
Dr. Kalli Doubleday
Third generation Young County entrepreneur, tiger-human conflict scholar, co-owner/manager of Wildcatter Ranch and Resort
Wildcatter Ranch and Resort
Episode: Buying a Business: The Real Acquisition Playbook (Wildcatter Ranch Case Study)
Cassie LaMere
Founder and Creative Director of Cassie LaMere Events
Cassie LaMere Events
Episode: What Actually Signals 'High-End' to Clients (and What Doesn't) with Cassie LaMere
Tori Clark
Founder and CEO of Spa Luxe
Spa Luxe
Episode: How Authentic Community Leadership Becomes Your Competitive Advantage
Chelle Neff
Founder and CEO of Urban Betty, a multi-location salon brand in Texas
Urban Betty
Episode: What This Salon Learned After Spending $150,000 on Marketing Last Year
Michael Franco
Founder of Carne Shabu
Carne Shabu
Episode: How to Get Seen, Shared, and Sold Without a Marketing Budget
Jamie Schwartzman
Founder and creative strategist at Flux Branding, with over 25 years of experience
Flux Branding
Episode: How Motorcar Parts of America Boosted Their Stock from $2 to $38 Through Strategic Rebranding
Chloe Makhani
Co-founder of Casaléna, a coastal Mediterranean dining experience in Los Angeles
Casaléna
Episode: How Casaléna Turned a Dining Room Into a Story-Driven Brand Through Strategic World-Building

Host

Amanda Shuman
Brand & Banter host and branding/marketing strategist.

Reviews

5.0 out of 5 stars from 12 ratings
  • 💎💎💎

    Such a great guest lineup like Liz Wilcox and Veronica Romney….a very chill and authentic listen with practical advice. Small changes can make huge impact, just like how 10-20min of tuning in can make a huge change! Whether you want industry updates, inspiring case studies, or actionable strategies, you’ll find it all here!

    @empowerwithem

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago
  • I Screamed!

    At the part when Liz said “I want to work with the average American who doean’t want to make a killing they just want to make a decent living”, I screamed “YES!” And that’s how I knew I found my people. Can’t tell you how much this episode change my life and my business.

    Apple Podcasts
    5
    Grieggie
    United Statesa year ago
  • Elevate to Impact Podcast

    Amanda Shuman is phenomenal! Through her podcasts, she bolsters up the listeners with real advice that leads to more techniques in becoming a successful wedding CEO. However, the real gem in Amanda’s podcasts is her encouragement and admonition to “do it”! She not only shares strategies for the wedding CEO’s, she also lives that journey with us. Her recent podcast was remarkable! She didn’t share new tips nor advice. She didn’t have one of her fabulous guests on the podcast with her. It was... more

    Apple Podcasts
    5
    G Double SR.
    United States2 years ago
  • A true gem!

    I LOVE Amanda’s podcast! She gives you real advice and ways to implement it in a manner that makes logical sense. Her suggestions are backed by stats and make a ton of sense. I also love that the podcasts aren’t all super long and that I can easily listen to them on my commute. Definitely adding this to my weekly playlist! Give me more!

    Apple Podcasts
    5
    MMMMZombies
    United States2 years ago
  • Great Listen!

    My only regret is that I did not find this podcast sooner! Amanda provides incredible insight for wedding Professionals across all different industries! Listen to this podcast if you want to ELEVATE your biz + more!! - Susan Talamantes CEO of Jireh Artistry

    Apple Podcasts
    5
    Lilana Jaine
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

• Guests are described as relatable and the content as free of fluff, with a focus on measurable outcomes.
• Audiences appreciate the guest lineups and authentic, actionable insights.
• Listeners value concise, practical strategies that can be implemented quickly.
• The host's candid, heartfelt approach resonates with busy professionals seeking motivation and real-world guidance.

Talking Points

Recent interactions between the hosts and their guests.

How to Recognize When Tweaking Your Marketing is No Longer Enough
Q: How did the new persona affect your marketing deployment and content strategy?
The persona shift led to a complete overhaul of the marketing stack: updated website, new SEO strategy with a focus on 'project management' keywords, revised core messages, a streamlined onboarding process, and a new demo approach to illustrate value quickly for the intended audience.
How to Recognize When Tweaking Your Marketing is No Longer Enough
Q: Why did you decide to bring in external help, and how did that influence the pivot?
They recognized they were too close to the problem to see it clearly, so they sought external expertise from a B2B SaaS positioning agency and re-evaluated their customer persona with professional guidance, which helped shift from incremental tweaks to a fundamental repositioning.
How to Recognize When Tweaking Your Marketing is No Longer Enough
Q: What changed with the positioning for Enji, and what is it now compared to before?
Previously, Enji was framed as marketing software for small businesses, but that category was too broad and caused confusion. The team moved to a specific positioning as the only project management tool that brings planning and doing your marketing together, framing it within a concrete product category that customers recognize, which clarified messaging and improved engagement.
What Actually Signals 'High-End' to Clients (and What Doesn't) with Cassie LaMere
Q: What role does pricing play when dealing with ultra-luxury clients?
Pricing should reflect the scope, expertise, and caliber of the client; it signals confidence and value, and being willing to discount signals lower perceived worth.
What Actually Signals 'High-End' to Clients (and What Doesn't) with Cassie LaMere
Q: What signals really mark luxury in your work?
Luxury signals come from precise language, deep client immersion, discretion, and a well-communicated value proposition that aligns with the client's expectations; it's about showing you understand their world, not shouting about it.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Brand & Banter

What is Brand & Banter about and what kind of topics does it cover?

Brand & Banter consistently centers on branding, marketing strategy, and entrepreneurship, featuring practical case studies, guest insights, and behind-the-scenes discussions on building compelling brands. Early episodes emphasize authentic networking, grassroots marketing, and revenue diversification, with a notable focus on actionable tactics that listeners can implement quickly. The show often blends guest-driven storytelling with the host's own experience, highlighting creative campaigns, brand identity, and experiential marketing as core muscles for growth. It's likely to appeal to professionals who want real-world branding discipline, pragmatic marketing playbooks, and inspiration to elevate their own businesses without relying on big... more

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Which podcasts are similar to Brand & Banter?

These podcasts share a similar audience with Brand & Banter:

1. The Power in Purpose: A Podcast for Wedding Pros
2. Good Hang with Amy Poehler

How many episodes of Brand & Banter are there?

Brand & Banter launched 4 years ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Brand & Banter?

Recent guests on Brand & Banter include:

1. Taylor Cusick-Hollman
2. Kahlea Wade
3. Dr. Kalli Doubleday
4. Cassie LaMere
5. Tori Clark
6. Chelle Neff
7. Michael Franco
8. Jamie Schwartzman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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