El elefante verde
agencia commaEl elefante verde es un espacio de debate, escucha y provocación en torno a la comunicación consciente, su papel en la sociedad y la responsabilidad de los que trabajamos en el sector. En cada episodio nos acompaña un/una profesional del sector para reflexionar sobre esos ‘grandes elefantes en la habitación’ que ocupan mucho espacio, pero que, muchas veces, parece que no queremos ver. Vamos a inte... more
| Publishes | Weekly | Episodes | 33 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  Spanish | Number of Listeners | Category | Government |
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Latest Episodes
Poner por escrito ideas, información, pensamientos o hechos con el objetivo de provocar una reacción en el receptor o consumidor. Esa es la esencia de la redacción publicitaria. Pero… ¿Cómo se crea una historia? ¿Cuál es el relato que mejor vende? ¿Q... more
Confianza, desinformación, incertidumbre, auge de los nacionalismos, polarización de la sociedad, lo humano frente a las máquinas, propósito, el papel de la comunicación… En este episodio traemos a nuestra habitación a Luisa Alli, referente de comuni... more
Uno de los públicos más olvidados de las estrategias de comunicación suele ser el público interno, los profesionales de las organizaciones, de las empresas. Vamos, que solemos poner mucho menos foco en la comunicación interna que la externa. Nos volv... more
La comunicación política despierta enorme curiosidad en los medios. ¿Qué herramientas manejan? ¿Son manipuladores o profesionales que trabajan para que tomemos las mejores decisiones a la hora de votar? ¿Cuánto poder tienen? Para resolver estas dudas... more
"En la capacidad de crear relatos, no solo humanos, también honestos y transparentes, es donde están las verdaderas marcas valientes. Pero, ojo, no se es valiente si no se tiene miedo. Para ser una marca valiente hay que tener miedo a enfrentarse a u... more
"Pensamos en la concepción clásica del marketing, probablemente todo aquello que hace una empresa para intentar colocar el mercado para vender sus productos, sus servicios o lo que tenga. Y no deja de ser comunicación. Tú tienes que llegar a un públi... more
¡Estamos de vuelta! Estrenamos la cuarta temporada de El Elefante Verde de la mano de Jorge Villabona, co-fundador de Suda Partners. Jorge es de formación economista, con mucha experiencia en funciones de marketing y transformación digital, y, desde ... more
"¿Cómo podemos estar cuidando de la reputación del IBEX 35 y sus directivos, cómo podemos estar ayudando a construir marcas que valen miles de millones de euros y, sin embargo, percibir una remuneración que nos coloca al nivel del 'buzoneo'?" Hablamo... more
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Chart Rankings
Apple Podcasts | #25 | Spain/Government |
Apple Podcasts | #49 |  Colombia/Government |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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El elefante verde launched 2 years ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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