Ekimetrics (Eng)
EkimetricsLeveraging data effectively is complex and challenging. Ekimetrics is here to explain it in everyday terms – getting straight to the heart of how to use data to help your business. On our Ekimetrics (Eng) Podcast, you can expect straightforward conversations with leading figures across different industries – from retail and leisure to financial services and automotive - and partners such as Meta a... more
| Publishes | Infrequently | Episodes | 21 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
In this episode, we follow up on our previous podcast with Haleon to find out more about the impact of its transformation to an always on, global effectiveness programme. We’re joined by Tom Mills, Global Head of Media Investment at Haleon, and Miche... more
In this episode, we talk to Marine Gissy, Global Media Lead at AXA about how attention KPIs are changing media planning. Listeners will hear what decisions can be influenced by which attention metrics, how to connect attention to sales and the impact... more
Or, everything you wanted to know about MMM and econometrics, but didn’t dare to ask.
MMM and econometrics are powerful strategic tools, but many of the old views of MMM persist. It's just for sales modelling. It's only for media. But those views me... more
Sky has been steadily building its marketing effectiveness capability over the last 10 years. With Head of UK Effectiveness and Econometrics, Tom Hallett at the forefront, Sky has developed a highly sophisticated and pragmatic approach to measurement... more
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Chart Rankings
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Apple Podcasts | #105 |  France/Business/Marketing |
Audience Metrics
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How many episodes of Ekimetrics are there?
Ekimetrics launched 5 years ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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