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Ein-Mail-Eins - Der Print-Mailing Podcast

Deutsche Post

Conversion Rates von bis zu 10 Prozent und mehr. Werbung, die alle erreicht und sogar aufbewahrt wird. Das Print-Mailing – ein klassischer Kanal, der heute total digitalisiert ist und sich in die digitale Marketing-Planung und die Customer Journey einfügt. So modern, dass auch große Online-Player inzwischen auf das Print-Mailing setzen. Herzlich willkommen zu Ein-Mail-Eins, dem Podcast für Dialogm... more

PublishesTwice monthlyEpisodes22Founded4 years ago
Language
German
Categories
EducationBusinessMarketing

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Latest Episodes

„Wir würden gern mal ein paar Werbebriefe verschicken.“ Jannick Rauscher von Holzkern hatte im Corona-Jahr 2020 einen digitalen OMR-Vortrag von Dialogmarketingprofi Dirk Görtz gehört und griff gleich mal zum Hörer, um zu fragen, wie das denn in der P... more

Rabatt auf die bevorzugte Kaffeemarke, Produktempfehlungen, Pflegetipps für die neue Siebträgermaschine oder Goodies für den nächsten Kauf – Roastmarket begleitet Kunden auf ihrer Customer Journey und nimmt sie an die Hand. Dabei gilt es, den richtig... more

1,4 Prozent Conversion Rate nur bei Neukunden – das kann sich sehen lassen: In diesem Podcast erfahrt ihr, wie ihr mit Look-alike Modeling nicht nur erfolgreich Neukunden gewinnt, sondern auch die Ansprache eurer Bestandskunden verbessert. Look-alike... more

„Kunden, die diesen Artikel angesehen haben, haben auch diese Produkte angesehen“ – Plattformen und Online-Händler wie Amazon & Co. werten Kundenmerkmale und -Informationen in Nanosekunden aus, um über Produktempfehlungen den Warenkorb zu erhöhen. Da... more

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Reviews

5.0 out of 5 stars from 27 ratings
  • Extrem viele Learnings 🚀

    Ein unterschätztes Thema im Marketing und so super aufbereitet, dass ich richtig viel mitnehmen konnte! Vielen Dank 🙏

    Apple Podcasts
    5
    Paula Lotte
    Germany3 years ago
  • Super Idee

    Sehr informativ und unterhaltend! Ich habe viel Neues dazugelernt. Podcasts sind ein gutes Medium, um Know-How über Print Mailings zu vermitteln :-)

    Apple Podcasts
    5
    chiarafr
    Germany4 years ago
  • Klingt vielversprechend

    Der Podcast klingt sehr vielversprechend und schon der Trailer ist sehr überzeugend.

    Bin gespannt, was ab 1.9. passiert und ob gehalten wird, was versprochen wurde.

    Apple Podcasts
    5
    ChristianBenkner
    Germany4 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#41
France/Business/Marketing

Audience Metrics

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1. Schwarze Akte - True Crime

How many episodes of Ein-Mail-Eins are there?

Ein-Mail-Eins launched 4 years ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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