
Seit der Jahrtausendwende 1999/2000 hat sich im Email-Marketing viel verändert. Die Ansprüche von Werbetreibenden und Kunden am rechtskonformen Email-Versand wachsen. Die Interactive One GmbH bietet mit 20 Jahren Markterfahrung ein umfangreiches Branchen-Knowhow und beantwortet in diesem Podcast wichtige Fragen rund um das Thema Email-Marketing.
| Publishes | Infrequently | Episodes | 59 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessMarketing |

„Die Guten müssen sich sichtbar machen.“ Genau darum geht es im dritten Teil unserer Trusted Publisher Reihe. Denn viele Publisher arbeiten sauber, transparent und mit hohem Qualitätsanspruch – gehen im Markt aber oft zwischen schwarzen Schafen und u... more
„Wir haben mit Excel-Listen im Studentenwohnheim angefangen – und sitzen heute noch hier.“
20 Jahre Interactive One bedeuten nicht nur zwei Jahrzehnte E-Mail-Marketing, sondern auch unzählige Geschichten, Wendepunkte, Rückschläge und Neustarts. Corc... more
„Performance kann schnell überzeugen – doch was kostet dich ein Fehler in der Zustellbarkeit oder Compliance?“
Standalone-Kampagnen können starke Ergebnisse liefern. Gleichzeitig bergen sie Risiken: fehlende Werbeeinwilligungen, intransparente Date... more
E-Mail-Marketing hat nicht das beste Image – vor allem im Bereich der Neukundengewinnung. Noch immer wird die Qualität der E-Mail-Publisher häufig pauschal beurteilt – dabei gibt es große Unterschiede zwischen schwarzen Schafen und denjenigen, die si... more
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Apple Podcasts | #167 |
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