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Artwork for DTC Unboxed

DTC Unboxed

Ryan Walton
AG1
Grüns
Creator Economy
The Oodie
Smalls
Tushy
Joe Rogan
Tim Ferriss
Meta
Füm
Hellofresh
Glp-1
Aura Ads
DTC
Wellness
Podcast Advertising
Tiktok Shop
Youtube

The growth podcast unboxing the strategies behind the world’s fastest-growing DTC brands.

Hosted on Acast. See acast.com/privacy for more information.

PublishesTwice monthlyEpisodes8Founded4 months ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for DTC Unboxed

Latest Episodes

Twelve months ago, Mike Brennan left a decade in software to solve a problem he had every single day: travelling with a bar of soap wrapped in kitchen roll. That became Bob, a refillable body wash bar for men that's since grown from £10K to £292K in ... more

He had 30 minutes with Steven Bartlett. The brand team had six hours. He spent all 30 minutes filming hooks.

That is Raph's approach to performance creative in one scene. Over five years and $50M+ in Meta spend across Zoe, Speechify and Mojo, he bui... more

Madelyn Byers has managed over $100 million in media spend, had individual videos spend tens of millions, and says she still sometimes has no idea what will work. After a decade in D2C, that is not a confession. It is a philosophy.

She built the in-... more

Paddy Kennedy managed $5M a month in global media spend at Oodie and helped scale it to $220M in turnover. At Füm, he built an entire multi-channel growth programme from scratch when Meta kept banning their account. Now he is building Menina, his own... more

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Founders
FoundersDavid Senra

Recent Guests

Raphael Yarish
Co-founder of AdManage, former growth marketer at Zoe and Speechify
AdManage
Episode: ZOE: Unboxed - The one hook that cut Zoe's CAC in half with Raphael Yarish
Madelyn Byers
Marketing and creative strategy expert with experience at HelloFresh, Factor, EveryPlate, and Black Girl Vitamins
Black Girl Vitamins (current) / HelloFresh Group (past)
Episode: HelloFresh: Unboxed - $100M In. Her Worst Ads Taught Her Most with Madelyn Byers
Paddy Kennedy
Marketing leader; former head of marketing at The Oodie; former head of growth at Füm
The Oodie, Füm
Episode: The Oodie: Unboxed - "Getting Banned on Meta Was Our Best Move" with Paddy Kennedy
Will Youm
Senior Growth Manager at Smalls
Smalls
Episode: Smalls: Unboxed - "They Literally Repackage Dog Food and Sell It to Cats." How Smalls Is Dismantling Big Pet with Will Youm
Jerel Blades
Head of Growth at Tushy
Tushy
Episode: Tushy: Unboxed - How Tushy Convinced 3 Million Americans to Ditch Toilet Paper with Jerel Blades

Reviews

5.0 out of 5 stars from 3 ratings
  • The best DTC podcast out there

    A must-listen for anyone building or growing a brand

    I don't write reviews often but this one deserves it. DTC Unboxed is genuinely one of the best podcasts in the DTC and e-commerce space right now. Great guests, real conversations, and production quality that makes it easy to listen to on a commute or between meetings.

    What keeps me coming back is how useful it actually is. You walk away from every episode with something concrete to think about or act on. Whether you're a founder, a marketer... more

    Apple Podcasts
    5
    Perkie99
    United Kingdom3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are deeply experienced practitioners, not generic thought leaders.
Production quality and interview depth are consistently strong, with thoughtful questions.
Listeners praise the show for concrete, actionable takeaways you can implement right away.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

The Oodie: Unboxed - "Getting Banned on Meta Was Our Best Move" with Paddy Kennedy
Q: What was the strategic rationale behind podcast advertising for Füm and how was success measured?
Podcast advertising emerged out of necessity due to ad account bans on traditional channels and the need to diversify. The team used a mix of discount codes, post-purchase surveys, and Podscribe multi-touch attribution to track impact, finding podcast ads to be a long-tail, top-to-mid funnel driver that complemented other channels.
The Oodie: Unboxed - "Getting Banned on Meta Was Our Best Move" with Paddy Kennedy
Q: How did Paddy get into the world of DTC, and what early experiences shaped his approach?
Paddy recounts growing up around business, dabbling in early online selling, and building confidence through on-the-job learning. He progressed from small brands to a senior role at The Oodie, where rapid growth during Covid forced him to adapt and scale a multi-channel strategy.
Tushy: Unboxed - How Tushy Convinced 3 Million Americans to Ditch Toilet Paper with Jerel Blades
Q: How has Andromeda affected your marketing approach?
Andromeda pushed us back toward more human-centric marketing, emphasizing clear personas and storytelling to connect emotionally with customers, rather than relying solely on complex attribution and automation.
Tushy: Unboxed - How Tushy Convinced 3 Million Americans to Ditch Toilet Paper with Jerel Blades
Q: Who are you and what are you building at Tushy?
I'm Jerel Blades, Head of Growth at Tushy. We're building a broader bathroom wellness ecosystem, expanding from bidets to related products, with a focus on education, customer experience, and durable, life-changing solutions.

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Frequently Asked Questions About DTC Unboxed

What is DTC Unboxed about and what kind of topics does it cover?

This show centers on DTC growth through performance marketing, creative testing, and multi-channel brand building. Episodes feature veteran practitioners and growth leaders sharing actionable tactics—from data-driven ad operations and creator partnerships to brand storytelling, testing frameworks, and scaling audiences across platforms. Guests routinely discuss balancing brand and direct-response goals, building scalable creative workflows, and navigating platform shifts (Meta, TikTok, YouTube) to sustain growth. A notable pattern is how brands leverage creator ecosystems, content velocity, and cross-channel strategies to drive long-term value while maintaining authenticity. The format often includes practical frameworks, real-world anecdot... more

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To see how many followers or subscribers DTC Unboxed has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to DTC Unboxed?

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How many episodes of DTC Unboxed are there?

DTC Unboxed launched 4 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on DTC Unboxed?

Recent guests on DTC Unboxed include:

1. Raphael Yarish
2. Madelyn Byers
3. Paddy Kennedy
4. Will Youm
5. Jerel Blades

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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