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Artwork for DMEXCO Podcast by Verena Gründel

DMEXCO Podcast by Verena Gründel

Verena Gründel - DMEXCO
Artificial Intelligence
Digital Voice Technology
Sound Branding
Nivea
Marketing Strategies
Digital Transformation
Influencer Marketing
Community Engagement
Marketing Strategy
DMEXCO
Marketing
Auditory Communication
Authenticity
Voice Cloning
Digital Marketing
Creativity Summit
Diversity
Generation Z
Social Responsibility
Brand DNA

Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers. We go beyond the ... more

PublishesTwice monthlyEpisodes151Founded8 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for DMEXCO Podcast by Verena Gründel

Latest Episodes

What happens when shopping no longer starts on a website – but inside an AI conversation? In this episode of the DMEXCO Podcast, Verena Gründel speaks with Deann Evans, Managing Director EMEA at Shopify, about the radical shift from linear customer j... more

In this episode, Verena Gründel talks to Andrea Lederer, Chief Digital Officer at Weleda, the iconic natural cosmetics brand loved by Bella Hadid. Andrea shares her journey of digitally transforming a 105-year-old heritage company, building e-commerc... more

Wie viel der Werbebudgets sind heute noch rausgeschmissenes Geld? Wenn man Steffen Braun, Executive Vice President Consulting bei Civey, fragt, ist der Anteil inzwischen im einstelligen Prozentbereich. Seine Mission ist es, Unternehmen dabei zu helfe... more

In this episode, Verena Gründel speaks with Nickolas Rekeda, CMO of MGID, an international ad tech company with deep roots in Ukraine. They discuss how digital advertising is helping to support free journalism and democracy, even amidst war. Nickolas... more

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Recent Guests

Deann Evans
Oversees Shopify's entire EMEA business.
Shopify
Episode: Shopify’s MD Deann Evans about how Agentic AI is Changing Commerce
Steffen Braun
Executive Vice President Consulting and Member of the Management Board at CIVV
CIVV
Episode: Steffen Braun von Civey über KPI-Mythen, Budgeteffizienz und Werbewirkung
Johannes Nagl
CEO of Swat.io, a leading social media management tool from Austria
Swat.io
Episode: Swat.io-CEO Johannes Nagl: Diese Trends werden Social Media 2026 verändern
Dirk Freitag
President of BVDW
BVDW
Episode: The Ultimate DMEXCO 2025 Overview
Daniela Nyarko
Head of Strategic Sales, EMEA at Canva and co-lead of the Women's Collective.
Canva
Episode: Daniela Nyarko from Canva on kind leadership for bold innovation
Roxy Young
Chief Marketing and Consumer Experience Officer at Reddit
Reddit
Episode: Reddit’s CMO Roxy Young on Brand Karma and the Future of Communities
Davide Colla
Founder and Creative Director of the award-winning creative agency 150 Up
150 Up
Episode: DAvide Colla on his fight with AI, ugly design, and bold luxury brands
Kai Ebert
Director of Growth at SYZYGY GROUP
SYZYGY GROUP
Episode: What's next, Agencies? Kai Ebert, Director Growth der SYZYGY GROUP, zum Thema Growths Tactics
Aissu Butter
Executive Director of Digital Excellence
Butter
Episode: What's next, Agencies? Aissu Butter, Executive Director Digital Excellence bei BUTTER., zum Thema: Digital First

Host

Verena Gründel
Host of the podcast and a marketing expert with a background as former Chief Editor, brings in-depth industry knowledge and connects with various leaders in digital marketing.

Reviews

4.6 out of 5 stars from 36 ratings
  • Spannende Stimmen, noch spannendere Themen!

    Die hohe Aufnahmequalität fällt sofort ins Ohr, die Hosts haben extrem unique Stimmen und sind auch noch vom Fach! Ich bin sehr auf die Folgen gespannt!

    Apple Podcasts
    5
    Zettgeschehen
    Germany8 years ago
  • Super Idee

    Schöne Stimmen! Ich freue mich auf Episode 1!

    Apple Podcasts
    5
    KathaLA1911
    Germany8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many are eager for upcoming episodes, reflecting a strong interest in the topics discussed and the backgrounds of the guests.
Listeners appreciate the high production quality and the unique perspectives of the hosts, signaling an effective communication style and expert insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#220
Germany/Business/Marketing
Apple Podcasts
#30
Austria/Business/Marketing
Apple Podcasts
#174
Ukraine/Business/Marketing
Apple Podcasts
#245
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Shopify’s MD Deann Evans about how Agentic AI is Changing Commerce
Q: What is your personal commerce conversation hack?
Clean up your product data and ensure a seamless checkout experience by evaluating all customer journeys.
Shopify’s MD Deann Evans about how Agentic AI is Changing Commerce
Q: What are the biggest mistakes you see retailers do when trying to adapt to this omnipresent commerce?
One of the biggest mistakes is waiting too long to adapt, especially with longstanding tech stacks that can feel daunting to change.
Weleda’s CDO Andrea Lederer on Digital Transformation in the Fast Lane
Q: What advice would you give to other companies that missed the first wave of digitalization and that now want to catch up?
It requires a level of investment, trust, and prioritization from the CEO and the company. It's important to hire experts for key positions and manage expectations throughout the transformation process.
Weleda’s CDO Andrea Lederer on Digital Transformation in the Fast Lane
Q: Could you describe the initial digital landscape at Weleda when you started? What was the situation there?
When I joined, Weleda's digital marketing efforts were fragmented and not prioritized; the group digital marketing team was not focused on sales or customers, but rather on managing projects from various countries.
Nickolas Rekeda on Resilience, Transformation and Building up the Ukrainian Market
Q: What is your strategy to make your team, your team members resilient and to motivate them every day?
Nickolas emphasized that resilience is about people, making them feel valued, and ensuring their wellbeing during challenging times.

Audience Metrics

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Frequently Asked Questions About DMEXCO Podcast by Verena Gründel

What is DMEXCO Podcast by Verena Gründel about and what kind of topics does it cover?

At the forefront of discussions about digital marketing, media, and commerce, this podcast features engaging conversations with a diverse array of influential figures, ranging from bold agency founders to C-level executives. The show provides insights into the strategies, trends, and transformative practices that drive real business impact, exploring how companies leverage data, creativity, and technology. Each episode not only uncovers the personal journeys of the guests but also poses the intriguing question: 'What's your personal conversion hack?' This unique angle invites listeners to grasp essential actionable ideas and insights that are relevant to today's fast-paced digital landscape.

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1. Easy German: Learn German with native speakers | Deutsch lernen mit Muttersprachlern

How many episodes of DMEXCO Podcast by Verena Gründel are there?

DMEXCO Podcast by Verena Gründel launched 8 years ago and published 151 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on DMEXCO Podcast by Verena Gründel?

Recent guests on DMEXCO Podcast by Verena Gründel include:

1. Deann Evans
2. Steffen Braun
3. Johannes Nagl
4. Dirk Freitag
5. Daniela Nyarko
6. Roxy Young
7. Davide Colla
8. Kai Ebert

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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