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Artwork for DMEXCO Podcast by Verena Gründel

DMEXCO Podcast by Verena Gründel

Verena Gründel - DMEXCO
Digital Marketing
Artificial Intelligence
Marketing
Digital Transformation
E-Commerce
Marketing Strategies
Digital Voice Technology
Branding
Influencer Marketing
Sound Branding
Nivea
Digital Advertising
Social First
Community Engagement
Advertising
Marketing Strategy
DMEXCO
Digital Creativity
Design
Marketing Effectiveness

Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers. We go beyond the ... more

PublishesMonthlyEpisodes154Founded8 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for DMEXCO Podcast by Verena Gründel

Latest Episodes

Wie verändert KI die Art, wie wir künftig einkaufen? Und welche Rolle spielen dabei Live-Shopping, Re-Commerce und Agentic Commerce? Darüber spricht Verena Gründel mit Saskia Meier-Andrae, Vice President and General Manager, eBay Germany & Central Eu... more

Will consumers soon outsource their entire shopping journey to AI agents? Jovan Protić, CEO of Idealo, answers this question in the latest DMEXCO Podcast with Verena Gründel about the future of e-commerce in the age of AI. They discuss agentic commer... more

* Wie viel Branding braucht eine starke Marke heute noch? Diese Frage beantwortet Steffen Zeller, CMO der Rügenwalder Mühle, im Podcast mit Verena Gründel. Steffen Zeller treibt seit 2021 die strategische Weiterentwicklung der Rügenwalder Mühle voran... more

What happens when shopping no longer starts on a website – but inside an AI conversation? In this episode of the DMEXCO Podcast, Verena Gründel speaks with Deann Evans, Managing Director EMEA at Shopify, about the radical shift from linear customer j... more

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Recent Guests

Jovan Protić
CEO of Idealo
Idealo
Episode: Idealo’s CEO Jovan Protić on the Future of Agentic Commerce
Steffen Zeller
CMO of Rügenwalder
Rügenwalder Mühle
Episode: Rügenwalder-CMO Steffen Zeller über Brand-Fuck-ups und Media vs. Kreation
Deann Evans
Oversees Shopify's entire EMEA business.
Shopify
Episode: Shopify’s MD Deann Evans about how Agentic AI is Changing Commerce
Steffen Braun
Executive Vice President Consulting and Member of the Management Board at CIVV
CIVV
Episode: Steffen Braun von Civey über KPI-Mythen, Budgeteffizienz und Werbewirkung
Johannes Nagl
CEO of Swat.io, a leading social media management tool from Austria
Swat.io
Episode: Swat.io-CEO Johannes Nagl: Diese Trends werden Social Media 2026 verändern
Dirk Freitag
President of BVDW
BVDW
Episode: The Ultimate DMEXCO 2025 Overview
Daniela Nyarko
Head of Strategic Sales, EMEA at Canva and co-lead of the Women's Collective.
Canva
Episode: Daniela Nyarko from Canva on kind leadership for bold innovation
Roxy Young
Chief Marketing and Consumer Experience Officer at Reddit
Reddit
Episode: Reddit’s CMO Roxy Young on Brand Karma and the Future of Communities
Davide Colla
Founder and Creative Director of the award-winning creative agency 150 Up
150 Up
Episode: DAvide Colla on his fight with AI, ugly design, and bold luxury brands

Host

Verena Gründel
Host of the DMEXCO Podcast, leading digital marketing conversations.

Reviews

4.6 out of 5 stars from 38 ratings
  • Spannende Stimmen, noch spannendere Themen!

    Die hohe Aufnahmequalität fällt sofort ins Ohr, die Hosts haben extrem unique Stimmen und sind auch noch vom Fach! Ich bin sehr auf die Folgen gespannt!

    Apple Podcasts
    5
    Zettgeschehen
    Germany8 years ago
  • Super Idee

    Schöne Stimmen! Ich freue mich auf Episode 1!

    Apple Podcasts
    5
    KathaLA1911
    Germany8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Stellar mix of branding, AI, and digital strategy topics keeps content fresh.
High production quality and expert hosts come through in every episode.
Guests deliver practical, real-world insights with clear takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#77
Brazil/Business/Marketing
Apple Podcasts
#169
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Shopify’s MD Deann Evans about how Agentic AI is Changing Commerce
Q: What is your personal commerce conversation hack?
Clean up your product data and ensure a seamless checkout experience by evaluating all customer journeys.
Shopify’s MD Deann Evans about how Agentic AI is Changing Commerce
Q: What are the biggest mistakes you see retailers do when trying to adapt to this omnipresent commerce?
One of the biggest mistakes is waiting too long to adapt, especially with longstanding tech stacks that can feel daunting to change.
Weleda’s CDO Andrea Lederer on Digital Transformation in the Fast Lane
Q: What advice would you give to other companies that missed the first wave of digitalization and that now want to catch up?
It requires a level of investment, trust, and prioritization from the CEO and the company. It's important to hire experts for key positions and manage expectations throughout the transformation process.
Weleda’s CDO Andrea Lederer on Digital Transformation in the Fast Lane
Q: Could you describe the initial digital landscape at Weleda when you started? What was the situation there?
When I joined, Weleda's digital marketing efforts were fragmented and not prioritized; the group digital marketing team was not focused on sales or customers, but rather on managing projects from various countries.
Nickolas Rekeda on Resilience, Transformation and Building up the Ukrainian Market
Q: What is your strategy to make your team, your team members resilient and to motivate them every day?
Nickolas emphasized that resilience is about people, making them feel valued, and ensuring their wellbeing during challenging times.

Audience Metrics

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Frequently Asked Questions About DMEXCO Podcast by Verena Gründel

What is DMEXCO Podcast by Verena Gründel about and what kind of topics does it cover?

A bold mix of C-suite marketers, brand leaders, and tech-forward executives discuss real-world strategy across marketing, commerce, and digital transformation. Episodes frequently center on branding vs. performance, AI-driven experiences, unified commerce, community-focused marketing, and leadership lessons from high-growth brands. Notable throughlines include how legacy brands navigate the media mix, the impact of AI on customer journeys, and practical tactics for driving growth without sacrificing brand equity. The show often features candid anecdotes, actionable frameworks, and industry-wide trends that help listeners understand how global brands innovate while staying rooted in heritage. A standout attribute is its strong emphasis on le... more

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Which podcasts are similar to DMEXCO Podcast by Verena Gründel?

These podcasts share a similar audience with DMEXCO Podcast by Verena Gründel:

1. OMR Education
2. OMR Podcast
3. Doppelgänger
4. Handelsblatt Morning Briefing - News aus Wirtschaft, Politik und Finanzen
5. Die OpenAI Story

How many episodes of DMEXCO Podcast by Verena Gründel are there?

DMEXCO Podcast by Verena Gründel launched 8 years ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on DMEXCO Podcast by Verena Gründel?

Recent guests on DMEXCO Podcast by Verena Gründel include:

1. Jovan Protić
2. Steffen Zeller
3. Deann Evans
4. Steffen Braun
5. Johannes Nagl
6. Dirk Freitag
7. Daniela Nyarko
8. Roxy Young

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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