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Artwork for DMEXCO Podcast by Verena Gründel

DMEXCO Podcast by Verena Gründel

Verena Gründel - DMEXCO
Artificial Intelligence
Digital Voice Technology
Sound Branding
Nivea
Marketing Strategies
Digital Transformation
Influencer Marketing
Community Engagement
Marketing Strategy
Marketing
DMEXCO
Auditory Communication
Authenticity
Voice Cloning
Digital Marketing
Creativity Summit
Generation Z
Social Responsibility
Diversity
Brand DNA

Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers. We go beyond the ... more

PublishesTwice monthlyEpisodes149Founded7 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for DMEXCO Podcast by Verena Gründel

Latest Episodes

Wie viel der Werbebudgets sind heute noch rausgeschmissenes Geld? Wenn man Steffen Braun, Executive Vice President Consulting bei Civey, fragt, ist der Anteil inzwischen im einstelligen Prozentbereich. Seine Mission ist es, Unternehmen dabei zu helfe... more

In this episode, Verena Gründel speaks with Nickolas Rekeda, CMO of MGID, an international ad tech company with deep roots in Ukraine. They discuss how digital advertising is helping to support free journalism and democracy, even amidst war. Nickolas... more

Johannes Nagl sieht Social Media im Umbruch: Der CEO des Social-Media-Management-Tools Swat-io hat so tiefe Einblicke in die Zahlen wie kaum jemand. Instagram, TikTok und LinkedIn werden weiter wachsen, sagt er – während Twitter aka X im deutschsprac... more

In just five years, Mutti has doubled its international revenue. Rafael Narvaez, CMO of the iconic Italian tomato brand, shares with Verena Gründel how a family-owned company from Parma became a global player - without losing its soul.After decades a... more

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Recent Guests

Steffen Braun
Executive Vice President Consulting and Member of the Management Board at CIVV
CIVV
Episode: Steffen Braun von Civey über KPI-Mythen, Budgeteffizienz und Werbewirkung
Johannes Nagl
CEO of Swat.io, a leading social media management tool from Austria
Swat.io
Episode: Swat.io-CEO Johannes Nagl: Diese Trends werden Social Media 2026 verändern
Dirk Freitag
President of BVDW
BVDW
Episode: The Ultimate DMEXCO 2025 Overview
Daniela Nyarko
Head of Strategic Sales, EMEA at Canva and co-lead of the Women's Collective.
Canva
Episode: Daniela Nyarko from Canva on kind leadership for bold innovation
Roxy Young
Chief Marketing and Consumer Experience Officer at Reddit
Reddit
Episode: Reddit’s CMO Roxy Young on Brand Karma and the Future of Communities
Davide Colla
Founder and Creative Director of the award-winning creative agency 150 Up
150 Up
Episode: DAvide Colla on his fight with AI, ugly design, and bold luxury brands
Kai Ebert
Director of Growth at SYZYGY GROUP
SYZYGY GROUP
Episode: What's next, Agencies? Kai Ebert, Director Growth der SYZYGY GROUP, zum Thema Growths Tactics
Aissu Butter
Executive Director of Digital Excellence
Butter
Episode: What's next, Agencies? Aissu Butter, Executive Director Digital Excellence bei BUTTER., zum Thema: Digital First
Kim Alexandra Notz
Managing Director of KNSK
KNSK
Episode: What's next, Agencies? Aissu Butter, Executive Director Digital Excellence bei BUTTER., zum Thema: Digital First

Host

Verena Gründel
Host of the DMEXCO Podcast, Marketing Expert and former Chief Editor

Reviews

4.6 out of 5 stars from 35 ratings
  • Spannende Stimmen, noch spannendere Themen!

    Die hohe Aufnahmequalität fällt sofort ins Ohr, die Hosts haben extrem unique Stimmen und sind auch noch vom Fach! Ich bin sehr auf die Folgen gespannt!

    Apple Podcasts
    5
    Zettgeschehen
    Germany7 years ago
  • Super Idee

    Schöne Stimmen! Ich freue mich auf Episode 1!

    Apple Podcasts
    5
    KathaLA1911
    Germany7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners are excited about the topics covered and appreciate the depth of the conversations.
The podcast features high-quality production and engaging themes, with hosts who have unique voices and industry expertise.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#145
Germany/Business/Marketing
Apple Podcasts
#144
Brazil/Business/Marketing
Apple Podcasts
#249
Ukraine/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Nickolas Rekeda on Resilience, Transformation and Building up the Ukrainian Market
Q: What is your strategy to make your team, your team members resilient and to motivate them every day?
Nickolas emphasized that resilience is about people, making them feel valued, and ensuring their wellbeing during challenging times.
Nickolas Rekeda on Resilience, Transformation and Building up the Ukrainian Market
Q: How did that feel? What was that experience for you like?
Nickolas expressed that he loved the experience of attending DMEXCO, feeling alive and appreciative of the opportunity to interact with others in the industry after being in Ukraine for so long.
Mutti’s CMO Rafael Narvaez on How to Conquer the World with Local Tomatoes
Q: Have you ever analyzed why that is from a marketeer's perspective?
Italian cuisine is the favorite because it's not polarizing and appeals to a wide range of ages, focusing on simple, high-quality ingredients.
Mutti’s CMO Rafael Narvaez on How to Conquer the World with Local Tomatoes
Q: What motivated you to switch to a family owned company like Mutti?
Mutti's identity as a family owned company with strong values was very appealing, offering autonomy and empowerment.
Mokhtar Benbouazza: Warum deutsche Marken scheitern
Q: What is your prediction for German brands in the next five years? Will they strengthen or decline?
I belong to the pessimists; I believe that many brands in the middle market will perish. Brands that have a good long-term strategy will survive, while others will struggle to adapt.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About DMEXCO Podcast by Verena Gründel

What is DMEXCO Podcast by Verena Gründel about and what kind of topics does it cover?

This podcast serves as an insightful resource for those interested in the evolving landscape of digital marketing, media, and commerce. Featuring an array of guests ranging from agency founders to global C-level executives, it explores impactful strategies and trends shaping the industry. Each episode aims to reveal the personal journeys and insights of these key players, providing valuable takeaways and actionable advice that extend beyond standard marketing buzzwords. A unique aspect is the pivotal question posed to guests about their personal conversion hacks, adding a practical element to the discussions. Overall, the content is likely to engage professionals seeking to enhance their understanding of effective marketing strategies and t... more

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Which podcasts are similar to DMEXCO Podcast by Verena Gründel?

These podcasts share a similar audience with DMEXCO Podcast by Verena Gründel:

1. OMR Podcast
2. De Mutti's

How many episodes of DMEXCO Podcast by Verena Gründel are there?

DMEXCO Podcast by Verena Gründel launched 7 years ago and published 149 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on DMEXCO Podcast by Verena Gründel?

Recent guests on DMEXCO Podcast by Verena Gründel include:

1. Steffen Braun
2. Johannes Nagl
3. Dirk Freitag
4. Daniela Nyarko
5. Roxy Young
6. Davide Colla
7. Kai Ebert
8. Aissu Butter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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