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Artwork for DMEXCO Podcast by Verena Gründel

DMEXCO Podcast by Verena Gründel

Verena Gründel - DMEXCO
Artificial Intelligence
Digital Voice Technology
Sound Branding
Nivea
Marketing Strategies
Digital Transformation
Influencer Marketing
Community Engagement
Marketing Strategy
DMEXCO
Marketing
Auditory Communication
Authenticity
Voice Cloning
Transparency
Digital Marketing
Creativity Summit
Generation Z
Diversity
Social Responsibility

Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers. We go beyond the ... more

PublishesWeeklyEpisodes145Founded7 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for DMEXCO Podcast by Verena Gründel

Latest Episodes

“If I have to ask for permission, then it’s not Mini."In this episode, Verena Gründel speaks with Jennifer Treiber-Ruckenbrod, Head of Brand & Marketing at Mini, about what it means to lead a brand with courage in a highly regulated and risk-averse a... more

Get ready for DMEXCO 2025! In this episode, Verena Gründel walks you through everything you need to know for two inspiring days in Cologne – from headline speakers and new formats to side events and insider tips.If you don’t have much time, here are ... more

[Sponsored Episode] Verena Gründel speaks with Roger Williams, Head of the Loyalty Center of Excellence at Marigold, about the power and pitfalls of loyalty programs. Roger shares how brands harm themselves with excessive discounts, how to create gol... more

How do you lead with kindness—and still drive bold innovation? In this episode of the DMEXCO podcast, Verena Gründel sits down with Daniela Nyarko, Head of Strategic Sales EMEA at Canva, to explore how the world’s most valuable female-led startups is... more

Key Facts

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Recent Guests

Dirk Freitag
President of BVDW
BVDW
Episode: The Ultimate DMEXCO 2025 Overview
Daniela Nyarko
Head of Strategic Sales, EMEA at Canva and co-lead of the Women's Collective.
Canva
Episode: Daniela Nyarko from Canva on kind leadership for bold innovation
Roxy Young
Chief Marketing and Consumer Experience Officer at Reddit
Reddit
Episode: Reddit’s CMO Roxy Young on Brand Karma and the Future of Communities
Davide Colla
Founder and Creative Director of the award-winning creative agency 150 Up
150 Up
Episode: DAvide Colla on his fight with AI, ugly design, and bold luxury brands
Kai Ebert
Director of Growth at SYZYGY GROUP
SYZYGY GROUP
Episode: What's next, Agencies? Kai Ebert, Director Growth der SYZYGY GROUP, zum Thema Growths Tactics
Aissu Butter
Executive Director of Digital Excellence
Butter
Episode: What's next, Agencies? Aissu Butter, Executive Director Digital Excellence bei BUTTER., zum Thema: Digital First
Kim Alexandra Notz
Managing Director of KNSK
KNSK
Episode: What's next, Agencies? Aissu Butter, Executive Director Digital Excellence bei BUTTER., zum Thema: Digital First
Wolfgang Ufer
CEO of Smart Deutschland
Smart Deutschland
Episode: Smart-CEO Wolfgang Ufer über Auto-E-Commerce und die Frage nach dem Kult-Smart
Hilal Merter
Leads strategic projects and global brands at BSH Consumer Products.
BSH Consumer Products
Episode: BSH’s Hilal Merter on how to Build Strong Brands

Host

Verena Gründel
A marketing expert and former Chief Editor, Verena Gründel hosts engaging discussions with leaders in digital marketing, focusing on actionable strategies and insights.

Reviews

4.6 out of 5 stars from 35 ratings
  • Spannende Stimmen, noch spannendere Themen!

    Die hohe Aufnahmequalität fällt sofort ins Ohr, die Hosts haben extrem unique Stimmen und sind auch noch vom Fach! Ich bin sehr auf die Folgen gespannt!

    Apple Podcasts
    5
    Zettgeschehen
    Germany7 years ago
  • Super Idee

    Schöne Stimmen! Ich freue mich auf Episode 1!

    Apple Podcasts
    5
    KathaLA1911
    Germany7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the high production quality and insights shared by industry experts, often highlighting the engaging format and valuable information presented.
Feedback consistently mentions the hosts' unique voices and industry expertise, indicating a solid connection to both the content and the guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#229
Germany/Business/Marketing
Apple Podcasts
#195
Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Mokhtar Benbouazza: Warum deutsche Marken scheitern
Q: What is your prediction for German brands in the next five years? Will they strengthen or decline?
I belong to the pessimists; I believe that many brands in the middle market will perish. Brands that have a good long-term strategy will survive, while others will struggle to adapt.
Mokhtar Benbouazza: Warum deutsche Marken scheitern
Q: Why do you say that Germany cannot create brands?
It doesn't lie in our DNA. We have not been storytellers and have focused too much on engineering and functionality in recent decades.
Ric Scheuss von Tro über Digital Voice und KI im Soundbranding
Q: What do you believe about the future of conversations with AI?
While AI can replicate conversations, they don't have genuine thoughts or emotions like humans do.
Ric Scheuss von Tro über Digital Voice und KI im Soundbranding
Q: What advice do you have for our listeners regarding brand voice?
Brands should communicate audibly, creating emotions that lead to better consumer decisions.
CEO Christine Nieland: Wie KI, Social Media & Abo-Modelle Chefkoch verändern
Q: Wie geht ihr denn allgemein mit KI-Innovationen um?
Wir bleiben am Ball, indem wir uns informieren, aber auch durch die KI-Akademie und den Austausch innerhalb des Deutschen RTL-Konzerns.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About DMEXCO Podcast by Verena Gründel

What is DMEXCO Podcast by Verena Gründel about and what kind of topics does it cover?

This podcast offers an engaging exploration of the evolving landscape of digital marketing, featuring conversations with leading figures such as agency founders, CMOs, and industry experts. Each episode provides valuable insights into strategies, trends, and transformations that drive real business impact in the digital space. Discussions often reflect on how data, creativity, and technology converge to enhance customer engagement and achieve sustainable growth. Listeners can expect to learn actionable strategies, personal conversion hacks from guests, and stories that inspire innovation within the marketing sector. The podcast stands out by prioritizing genuine dialogue over superficial trends, making it a must-listen for anyone involved o... more

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Which podcasts are similar to DMEXCO Podcast by Verena Gründel?

These podcasts share a similar audience with DMEXCO Podcast by Verena Gründel:

1. OMR Podcast
2. Doppelgänger Tech Talk
3. Der KI-Podcast
4. Hotel Matze
5. OHNE AKTIEN WIRD SCHWER - Tägliche Börsen-News

How many episodes of DMEXCO Podcast by Verena Gründel are there?

DMEXCO Podcast by Verena Gründel launched 7 years ago and published 145 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on DMEXCO Podcast by Verena Gründel?

Recent guests on DMEXCO Podcast by Verena Gründel include:

1. Dirk Freitag
2. Daniela Nyarko
3. Roxy Young
4. Davide Colla
5. Kai Ebert
6. Aissu Butter
7. Kim Alexandra Notz
8. Wolfgang Ufer

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