Длинное тире
LINIIПодкаст от брендингового агентства LINII. Наши гости — это CEO, креативные директора, дизайнеры, неймеры, копирайтеры, маркетологи, юристы и другие специалисты, без кого невозможно построить успешный бизнес. more
| Publishes | Weekly | Episodes | 10 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Language |  Russian | Number of Listeners | Categories | ManagementBusinessEntrepreneurship |
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Latest Episodes
Стас Колосков, директор по маркетингу и лояльности «В1 Первый выбор» от «Магнит», рассказал непростую историю разработки названия для хард-дискаунтера в условиях нехватки времени и проблем с охраноспособностью. more
Валя Моксунова, организатор «Деревни обжарщиков» и основателя «колибри кофе», рассказала о кофейном нейминге, о том, что такое конилон, про кофейные тренды в мире и про развитие индустрии кофе в России. more
Таня Логвинова, бизнес-партнёр LINII, рассказала, каким должен быть директор по новому бизнесу, почему нейминг для разных брендов стоит по-разному и как помочь клиенту понять, что на самом деле нужно его бренду. more
Таня Янышева и Настя Махарадзе из «ВкусВилл» говорили о том, как аудитория реагировала на новый логотип, кто придумал сыр «Валера», откуда берутся необычные неймы для абрикосов и авокадо и почему не нужно быть идеальным. more
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Reviews
- Коротко и по делу
Классный подкаст! Несмотря на то, что пока всего два выпуска, мне стало более-менее понятно, что такое и как работает нейминг. Фраза Михаила Губергрица про то, что девять женщин не родят ребенка за один месяц — очень смешная 😃
Apple Podcasts5alco_jazzRussia6 months ago - Классный подкаст!
Нравится голос ведущей Елены. Гости очень интересные, каждый выпуск на одном дыхании🫶🏻
Apple Podcasts5Plotnikova_JuliRussia6 months ago - Интересно и профессионально
Крутой, профессиональный подкаст, который приятно слушать и вдохновляться. Спасибо за клевых спикеров и погружение в тему!
Apple Podcasts5White lynxRussia6 months ago
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Chart Rankings
Apple Podcasts | #171 | Russia/Business/Entrepreneurship |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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Длинное тире launched 6 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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