Rephonic
Artwork for Digital PR Explained

Digital PR Explained

Britt Klontz
Public Relations
Artificial Intelligence
Digital PR
Press Hook
Taco Bell
Mend Coffee and Goods
Media Relations
Buzzstream
Gen Z
Pitching
Statistics
Digital Public Relations
Local Television News
Apple Podcasts
Google
Unique Visitor Metrics
Search Engine Optimization
Referral Traffic
ADA Compliance
Brand Awareness

Digital PR Explained is a podcast that simplifies the world of digital public relations. Hosted by Britt Klontz, this show serves as your guide to understanding the ins and outs of digital PR. In each episode, Britt dives into different aspects of digital PR, breaking down tactics, strategies, and success stories in a clear and approachable way. Whether you're an experienced PR professional lookin... more

PublishesWeeklyEpisodes72Founded2 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Digital PR Explained

Latest Episodes

Maria Korolov discovered fully fabricated AI-generated research on a reputable cybersecurity company's blog: fake Gartner stats, fake analyst reports, all of it. The company took it down, but the fake data is still circulating. In Part 2, Maria walks... more

Maria Korolov, an award-winning technology journalist for CIO, CSO, ComputerWorld, and NetworkWorld, shares what a well-managed embargo looks like from a journalist's perspective. In next week's episode (part 2), Maria walks us through the moment she... more

If you've noticed that getting people to your website feels harder than it used to, you're not imagining it. More than two-thirds of searches now end without a click, and that number is only going up as AI answers replace the ones people used to find... more

Want to know what journalists actually think about your pitches? Spoiler: 72% say fewer than a quarter of what lands in their inbox is relevant to them. Cision surveyed 1,800+ journalists and the results are worth your attention. I break down the key... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Pivot
PivotNew York Magazine
The Read
The ReadLoud Speakers Network

Recent Guests

Maria Korolov
Award-winning technology journalist covering AI and cybersecurity
CIO/CSO/ComputerWorld/NetworkWorld (various outlets)
Episode: When Fake AI Research Gets Into Real Publications, with Maria Korolov — Part 1
Rand Fishkin
Founder of SparkToro, author of Zero Click Marketing ( forthcoming)
SparkToro
Episode: Rand Fishkin on Why the Zero-Click Web is PR's Biggest Opportunity
Kris Ann Valdez
Freelance journalist covering modern parenthood, workplace culture, psychology, and purposeful travel
Freelance journalist
Episode: Inside One Journalist’s Qwoted Workflow
Emma Thumann
Reporter at Campaign US covering the ad agency world
Campaign US (Haymarket Media)
Episode: What Agency Stories Actually Get Covered, with Emma Thumann
Vince Nero
Director of Content Marketing at BuzzStream
BuzzStream
Episode: We Need to Talk About "Spray and Pray" PR (part one)
Shara Seigel
VP of Media Strategy at Mission North
Mission North
Episode: Rejection Is Redirection with Shara Seigel
Luz Corona
Editor-in-chief of Campaign US
Campaign US
Episode: A Fly on the Wall Look at How Campaign Chemistry Books Podcast Guests
Daria Smith
Freelance writer and editor who covers life and travel in Quaint Towns and Beyond
Freelance writer and editor
Episode: Why the First Press Trip Pitch Wasn’t the Final Story (With the Actual Emails)
Nez Sevim-Lawrence
Celebrity PR strategist specializing in purpose-driven campaigns
Independent PR consultant / former charity campaigns
Episode: Inside the PR Strategy of Cause-Driven Celebrity Campaigns

Host

Britt Klontz
Host of Digital PR Explained

Reviews

5.0 out of 5 stars from 22 ratings
  • I love it!

    Very easy to listen to and learn about PR as an SEO who is curious about PR. Bite sized lengths with useful tips that are actionable. I like the calm and mellow energy too.

    Apple Podcasts
    5
    Catherinemingi
    United States3 months ago
  • Quick and digestible!

    Stumbled on this through LinkedIn and so glad I did. Love the quick format and focused episodes featuring an expert guest. Britt get’s some wonderful insights from the guests. Definitely find this helpful, especially if looking for tips on a particular avenue within PR.

    Apple Podcasts
    5
    K.Nast
    United Statesa year ago
  • Quick, actually accurate takes on PR

    I’m a marketing team of one and don’t have colleagues to gab with at the water cooler. This show replaces that for me… only Britt Klontz is a better PR than my past colleagues. This is my go-to listen when new news hits the wire and indeed to know the PR implications.

    Apple Podcasts
    5
    amandanat_
    United Statesa year ago
  • Love this podcast!

    Love Digital PR Explained! Super quick, super useful , always something I can take away and use right away

    Apple Podcasts
    5
    Dawna Jarvis
    United Statesa year ago
  • Love this pod!

    Britt’s episodes pack great intel into a quick episode, making it an easy listen with super actionable takeaways!

    Apple Podcasts
    5
    Shara Seigel
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host surfaces expert insights in a concise, digestible format
Pitches and outreach strategies are described as practical and focused on real journalist needs
The show is praised for credibility and expertise in digital PR
Listeners appreciate how quickly tips are actionable and easy to apply in real PR work

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Maria Korolov on Fake Stats, Bad Quotes, and Why She Deleted Your Pitch — Part 2
Q: Okay, and what's your take on tools like Haro and ProfNet for getting sources, given your experience with AI-generated commentary?
I used Haro and ProfNet in the past but now rely on a vast network of direct connections and a curated press list, because AI-generated pitches often lack authenticity and direct sources; I still value genuine expert voices with verifiable backgrounds.
Maria Korolov on Fake Stats, Bad Quotes, and Why She Deleted Your Pitch — Part 2
Q: So when we were going back and forth on an email, one of the stories that you wanted to talk about was... can you walk my listeners through more of what happens?
I described how I followed a hot cybersecurity trend to a credible-looking blog that cited Gartner and others, only to discover the statistic was fake; I then traced back to the original reports and realized the entire piece was AI-generated and untrustworthy, highlighting the need to verify original sources and demand provenance.
When Fake AI Research Gets Into Real Publications, with Maria Korolov — Part 1
Q: So let's start with what you're doing right now, if that sounds good to you. You cover, as I mentioned, AI, cybersecurity and quantum for outlets like CIO and CSO. How do you end up there? And what does a typical week of story research look like for you?
Maria explains she chose AI because it's the most dynamic, high-interest beat; her math background helps with the technical rigor. She describes a freelance lifestyle where she picks beats, pursues topics she finds compelling (including space and data centers), and maintains a steady routine of researching, interviewing engineers and customers, and writing ahead of publication.
Gayle Falkenthal on Lessons from San Diego Pride’s Leadership Crisis
Q: When an internal leadership issue spills out into the public like this, what's the first thing a crisis team should do?
Acknowledge the reality that the crisis will become public, move quickly to internal alignment, and prepare to communicate honestly with stakeholders while identifying what needs fixing.
Kellie Walton on the Cost of Ignoring Small Outlets with Big Impact
Q: What advice does Kellie give about press trips and travel logistics?
Do thorough upfront planning, provide detailed itineraries, pack lists, and anticipate story ideas; ensure clear communication about flights and accommodations to minimize friction during the trip.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Digital PR Explained

What is Digital PR Explained about and what kind of topics does it cover?

The show concentrates on practical, time-efficient guidance for digital public relations, with a steady stream of expert guests who break down modern outreach, newsroom workflows, and data-driven tactics for securing coverage. Episodes frequently center on reducing mass outreach in favor of targeted, journalist-friendly pitches, leveraging AI as a tool rather than a crutch, and translating complex data into compelling story angles. A few standout aspects include a strong emphasis on ethics, credibility, and relationship-building with reporters, plus actionable frameworks and real-world case studies that listeners can apply immediately. The format tends to be concise, expert-led, and focused on tangible results for PR and marketing professio... more

Where can I find podcast stats for Digital PR Explained?

Rephonic provides a wide range of podcast stats for Digital PR Explained. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Digital PR Explained and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Digital PR Explained get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Digital PR Explained, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Digital PR Explained?

Rephonic provides comprehensive predictive audience data for Digital PR Explained, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Digital PR Explained have?

To see how many followers or subscribers Digital PR Explained has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Digital PR Explained?

These podcasts share a similar audience with Digital PR Explained:

1. 10% Happier with Dan Harris
2. Good Hang with Amy Poehler
3. Pivot
4. Marketing Against The Grain
5. The Read

How many episodes of Digital PR Explained are there?

Digital PR Explained launched 2 years ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Digital PR Explained?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Digital PR Explained?

Rephonic pulls ratings and reviews for Digital PR Explained from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Digital PR Explained?

Rephonic provides full transcripts for episodes of Digital PR Explained. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Digital PR Explained?

Recent guests on Digital PR Explained include:

1. Maria Korolov
2. Rand Fishkin
3. Kris Ann Valdez
4. Emma Thumann
5. Vince Nero
6. Shara Seigel
7. Luz Corona
8. Daria Smith

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days