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Artwork for Digital PR Explained

Digital PR Explained

Britt Klontz
Public Relations
Artificial Intelligence
Digital PR
Press Hook
Taco Bell
Mend Coffee and Goods
Media Relations
Buzzstream
Gen Z
Pitching
Statistics
Digital Public Relations
Local Television News
Apple Podcasts
Google
ADA Compliance
Unique Visitor Metrics
Search Engine Optimization
Referral Traffic
Brand Awareness

Digital PR Explained is a podcast that simplifies the world of digital public relations. Hosted by Britt Klontz, this show serves as your guide to understanding the ins and outs of digital PR. In each episode, Britt dives into different aspects of digital PR, breaking down tactics, strategies, and success stories in a clear and approachable way. Whether you're an experienced PR professional lookin... more

PublishesWeeklyEpisodes71Founded2 years ago
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Artwork for Digital PR Explained

Latest Episodes

Maria Korlov, an award-winning technology journalist for CIO, CSO, ComputerWorld, and NetworkWorld, shares what a well-managed embargo looks like from a journalist's perspective. In next week's episode (part 2), Maria walks through the moment she dis... more

If you've noticed that getting people to your website feels harder than it used to, you're not imagining it. More than two-thirds of searches now end without a click, and that number is only going up as AI answers replace the ones people used to find... more

Want to know what journalists actually think about your pitches? Spoiler: 72% say fewer than a quarter of what lands in their inbox is relevant to them. Cision surveyed 1,800+ journalists and the results are worth your attention. I break down the key... more

A niche regulation. Thousands of public comments. One skeptical editor. In this solo episode, Britt walks through a real campaign where AI did the heavy lifting by making sense of a mountain of public record data fast enough to matter. She breaks dow... more

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Recent Guests

Rand Fishkin
Founder of SparkToro, author of Zero Click Marketing ( forthcoming)
SparkToro
Episode: Rand Fishkin on Why the Zero-Click Web is PR's Biggest Opportunity
Kris Ann Valdez
Freelance journalist covering modern parenthood, workplace culture, psychology, and purposeful travel
Freelance journalist
Episode: Inside One Journalist’s Qwoted Workflow
Emma Thumann
Reporter at Campaign US covering the ad agency world
Campaign US (Haymarket Media)
Episode: What Agency Stories Actually Get Covered, with Emma Thumann
Vince Nero
Director of Content Marketing at BuzzStream
BuzzStream
Episode: We Need to Talk About "Spray and Pray" PR (part one)
Shara Seigel
VP of Media Strategy at Mission North
Mission North
Episode: Rejection Is Redirection with Shara Seigel
Luz Corona
Editor-in-chief of Campaign US
Campaign US
Episode: A Fly on the Wall Look at How Campaign Chemistry Books Podcast Guests
Daria Smith
Freelance writer and editor who covers life and travel in Quaint Towns and Beyond
Freelance writer and editor
Episode: Why the First Press Trip Pitch Wasn’t the Final Story (With the Actual Emails)
Nez Sevim-Lawrence
Celebrity PR strategist specializing in purpose-driven campaigns
Independent PR consultant / former charity campaigns
Episode: Inside the PR Strategy of Cause-Driven Celebrity Campaigns
Nicole Pomije
Co-founder of Pitch Peach and creator of The Cookie Cups
Pitch Peach
Episode: How to Pitch Your Founder Story (and Actually Get a Response)

Host

Britt Klontz
Britt Klontz is the host of the podcast and serves as an expert in digital public relations, guiding listeners through various topics in the PR space and providing actionable insights and advice.

Reviews

5.0 out of 5 stars from 22 ratings
  • I love it!

    Very easy to listen to and learn about PR as an SEO who is curious about PR. Bite sized lengths with useful tips that are actionable. I like the calm and mellow energy too.

    Apple Podcasts
    5
    Catherinemingi
    United States2 months ago
  • Quick and digestible!

    Stumbled on this through LinkedIn and so glad I did. Love the quick format and focused episodes featuring an expert guest. Britt get’s some wonderful insights from the guests. Definitely find this helpful, especially if looking for tips on a particular avenue within PR.

    Apple Podcasts
    5
    K.Nast
    United States10 months ago
  • Quick, actually accurate takes on PR

    I’m a marketing team of one and don’t have colleagues to gab with at the water cooler. This show replaces that for me… only Britt Klontz is a better PR than my past colleagues. This is my go-to listen when new news hits the wire and indeed to know the PR implications.

    Apple Podcasts
    5
    amandanat_
    United Statesa year ago
  • Love this podcast!

    Love Digital PR Explained! Super quick, super useful , always something I can take away and use right away

    Apple Podcasts
    5
    Dawna Jarvis
    United Statesa year ago
  • Love this pod!

    Britt’s episodes pack great intel into a quick episode, making it an easy listen with super actionable takeaways!

    Apple Podcasts
    5
    Shara Seigel
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the concise, digestible format of the episodes, providing valuable insights without unnecessary fluff.
The host is praised for her expertise in digital PR and ability to extract actionable advice from guests.
Many find the show to be a useful resource for both new and experienced professionals looking to enhance their PR strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Gayle Falkenthal on Lessons from San Diego Pride’s Leadership Crisis
Q: When an internal leadership issue spills out into the public like this, what's the first thing a crisis team should do?
Acknowledge the reality that the crisis will become public, move quickly to internal alignment, and prepare to communicate honestly with stakeholders while identifying what needs fixing.
Kellie Walton on the Cost of Ignoring Small Outlets with Big Impact
Q: What advice does Kellie give about press trips and travel logistics?
Do thorough upfront planning, provide detailed itineraries, pack lists, and anticipate story ideas; ensure clear communication about flights and accommodations to minimize friction during the trip.
Kellie Walton on the Cost of Ignoring Small Outlets with Big Impact
Q: What are Kellie's best practices for pitching and outreach?
Approach pitches with an SEO mindset, include city names and keywords, personalize pitches with topic ideas and bullet-point headlines, and show editorial research to align with content pillars and calendars.
Kellie Walton on the Cost of Ignoring Small Outlets with Big Impact
Q: What makes smaller outlets valuable for PR, according to Kellie?
Smaller outlets offer highly engaged, niche audiences that can lead to stronger action and a higher likelihood of meaningful outcomes for clients, even if overall reach is smaller than legacy publications.
Kellie Walton on the Cost of Ignoring Small Outlets with Big Impact
Q: Walk us through the beginning of Kellie's press-trip story and what motivated her to speak out?
Kellie explains she was invited to a press trip at a conference with a printed invitation, felt the theme fit Modern South, but after providing growth metrics, she was abruptly uninvited with a comment about the client's investment, which she found hurtful and revealing about how some brands value certain outlets.

Audience Metrics

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Frequently Asked Questions About Digital PR Explained

What is Digital PR Explained about and what kind of topics does it cover?

This podcast provides insights and practical advice on digital public relations by discussing a variety of topics related to PR strategies, industry trends, and real-world success stories. Episodes feature expert guests who share their experiences and insights on how to effectively promote content, craft compelling pitches, and measure PR effectiveness. Notably, the show emphasizes actionable tips tailored for professionals at all stages of their careers, focusing on developing skills that can be utilized immediately in the fast-paced field of PR. Its quick-format episodes allow listeners to grasp important concepts easily, making it a go-to resource for PR practitioners seeking to enhance their knowledge and practice.

Where can I find podcast stats for Digital PR Explained?

Rephonic provides a wide range of podcast stats for Digital PR Explained. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Digital PR Explained and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Digital PR Explained get?

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What are the audience demographics for Digital PR Explained?

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How many subscribers and views does Digital PR Explained have?

To see how many followers or subscribers Digital PR Explained has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Digital PR Explained?

These podcasts share a similar audience with Digital PR Explained:

1. Up First from NPR
2. The Daily
3. WSJ What’s News
4. Let's Be Honest with Kristin Cavallari
5. The PR Breakdown with Molly McPherson

How many episodes of Digital PR Explained are there?

Digital PR Explained launched 2 years ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Digital PR Explained?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Digital PR Explained?

Rephonic pulls ratings and reviews for Digital PR Explained from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Digital PR Explained?

Rephonic provides full transcripts for episodes of Digital PR Explained. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Digital PR Explained?

Recent guests on Digital PR Explained include:

1. Rand Fishkin
2. Kris Ann Valdez
3. Emma Thumann
4. Vince Nero
5. Shara Seigel
6. Luz Corona
7. Daria Smith
8. Nez Sevim-Lawrence

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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