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《电商有道,运营有法》完

一个电商运营

本书是一本面向电商运营经理的实操方法手册。 这本书的作者曾是资深的电商运营经理, 拥有丰富的电商运营实操经验, 他通过电商运营经验的总结以及实践案例的分析, 用通俗的语言对电商运营工作进行了分解和阐释, 以期帮助初中级电商运营经理更好地完成运营工作。

Episodes1Foundeda year agoLanguage
ZH-CN
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BusinessMarketing

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Artwork for 《电商有道,运营有法》完

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《电商有道,运营有法》是袁野所著的一本关于电商运营的书籍,该书从电商运营的本质、数据化运营、经典案例以及运营人员的晋级之路等方面进行了详细阐述,旨在为电商从业者提供全面的运营指导。

1. 电子商务本质:

- 与互联网时代的关系:电子商务是互联网发展的产物,它改变了传统的零售方式,使消费者能够更加便捷地购物。

- 电商运营的核心:围绕零售展开,通过互联网将产品销售给消费者,其本质是商务,互联网只是工具。

- 电商与传统零售的区别:电商具有信息透明、成本低、消费决策便捷等优势,但也面临着物流、售... more

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1. 声动早咖啡

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