
Designing Tomorrow explores a new playbook for modern social impact leaders and brands to reach their true impact potential.
Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress? Imagine your impact with truly sustainable revenue and resources. With deeper community engagement and relationships. With more... more
| Publishes | Weekly | Episodes | 92 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingNon-Profit | |||

Jonathan recently learned that the Seymour Center is about to absorb a permanent new expense in the $150,000 to $200,000 range. On a $2.2 million operating budget, that's roughly 10% of the whole thing, and it's not a one-time hit.
The instinct for... more
Most social impact campaigns are built on two ingredients: information and emotion. The data makes the case. The storytelling makes people care. But caring, on its own, has a shelf life. Saralynn Finn, founder of Sett & Sley Consulting, joins Eric in... more
Most social impact leaders got into this work because they care deeply about the mission, not because they wanted to be public figures with opinions. But that instinct to stay quiet and let the work speak for itself may be doing more harm than good. ... more
There's an unspoken rule in the social impact sector: we tell the truth, we follow the science, we play fair. But those rules are increasingly a losing strategy, because the industries we're up against don't have to win the argument. They just have t... more
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I’ve listened to a bunch of different shows in the social impact space, but I keep coming back to this one. The first season was completely unique, where Eric gives away his entire playbook he uses with his clients for free — in detail!
Season 2 and onward Eric is joined by a cohost (Jonathan) who is an Executive Director at a nonprofit. The dynamic between the two and their different perspectives are great and they cover topics and ideas that no one else is really talking about in the space.
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So glad I came across this podcast! I’m starting a new role as a Content Strategist for a social impact company and am finding these succinct, value-packed episodes so helpful. And the kind, straightforward approach of the host is really refreshing as a lot of what I tend to come across in the marketing space is edgy, hype-y or so full of jargon I can’t understand it. So thanks very much - your content is a real gift!
As a recent founder of a nonprofit in mental health with zero experience in corporate, marketing or digital design, it only took a couple of episodes to realise I need to completely rethink the way I’m doing this. Thank you for the perspective shift and critical information, while I’m still early on in the process!!
As the leader of a small nonprofit, looking to up our game regarding how we communicate with our community and the world, Eric’s insights and clear directions about strategy are music to my ears. I highly recommend subscribing to this podcast.
THIS is the modern, elevated conversation playbook nonprofits, B Corp, social enterprise anyone looking to do good needs. Eric Ressler is one of the foremost experts on this topic, and he flexes his brilliance in strategy, brand amplification, practical tips, tools “how the heck do I do this” teaching so you walk away from every episode armed with something to activate. Best part? It’s all entirely human built in empathy empowers the listener - no matter where they are in the journey. ... more
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Designing Tomorrow: Creative Strategies for Social Impact curates conversations with senior nonprofit leaders, brand strategists, and industry experts who are shaping social impact in the attention economy. Episodes commonly explore how to design campaigns, storytelling ecosystems, and governance models that move audiences from awareness to action, while balancing transparency, integrity, and funding realities. A standout angle is practical, implementable guidance — from narrative design and brand strategy to measuring brand-led growth for mission-driven organizations — with real-world case studies from notable nonprofits and social enterprises. Listeners are likely drawn to actionable frameworks, hands-on tactics, and discussions with gues... more
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Recent guests on this podcast include:
1. Saralynn Finn
2. Joelle Lester
3. Joel Breakstone
4. Taylor Stuckert
5. Tina-Marie Gulley
6. Brady Josephson
7. Heather Mason
8. Aaron Dorfman
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