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Artwork for Designing Tomorrow: Creative Strategies for Social Impact

Designing Tomorrow: Creative Strategies for Social Impact

Eric Ressler
Social Impact
Social Impact Organizations
Community Engagement
Fundraising
Marketing
Revenue Generation
Cultural Beliefs
Burnout
Nonprofits
Marketing Strategies
Branding
Emotional Engagement
Transactional Marketing
Brand Building
Rebranding
Social Impact Marketing
Core Values
Good To Great
Social Impact Branding
Risk-Taking

Designing Tomorrow explores a new playbook for modern social impact leaders and brands to reach their true impact potential.

Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress? Imagine your impact with truly sustainable revenue and resources. With deeper community engagement and relationships. With more... more

PublishesWeeklyEpisodes81Founded2 years ago
Number of ListenersCategories
MarketingBusinessNon-Profit

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Artwork for Designing Tomorrow: Creative Strategies for Social Impact

Latest Episodes

The nonprofit sector has a marketing philosophy problem. We adopted a playbook built almost entirely around conversion: get the click, get the gift, optimize the funnel. But all of that activation depends on something most organizations never intenti... more

A single phrase from a previous episode sent Eric into an existential tailspin, and reshaped how he thinks about organizational identity. In this episode, Eric and Jonathan unpack why "Who are we becoming?" hits harder than any strategic planning que... more

YouTube

The social impact sector has gotten very good at describing problems: white papers, statistics, annual reports filled with data on gaps and needs. But it hasn't built a system for telling stories that actually move people. Heather Mason spent 20 year... more

YouTube

Everyone claims to be strategic. But what does that word even mean anymore?

In this episode, Eric and Jonathan dig into a question that comes up constantly: what actually separates strategy from tactics, and why do so many strategic plans end up col... more

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Similar Podcasts

People also subscribe to these shows.

The Ezra Klein Show
The Ezra Klein ShowNew York Times Opinion

Recent Guests

Heather Mason
Founder of Caspian and creator of the Impact Lounge
Caspian
Episode: Storytelling Needs an Ecosystem
Aaron Dorfman
President and CEO of the National Committee for Responsive Philanthropy
CHANGE Philanthropy (Level Up campaign)
Episode: Philanthropy Can Afford to Give More
Jodeen Olguín-Tayler
Campaign director leading Level Up at CHANGE Philanthropy
CHANGE Philanthropy
Episode: Philanthropy Can Afford to Give More
Amanda Andere
Co-president of Neighborhood Funders Group
Neighborhood Funders Group
Episode: Philanthropy Can Afford to Give More
Rusty Stahl
Founder of Fund the People, former Ford Foundation program associate
Fund the People
Episode: Who Should Fund The People?
Beulah Osueke
Executive Director of New Voices for Reproductive Justice and founder of PILR
New Voices for Reproductive Justice
Episode: Making Your Movement Irresistible
Rob Acton
Founder of Cause Strategy Partners and veteran in nonprofit governance
Cause Strategy Partners
Episode: Design Your Board (Or It Will Design Itself)
Jamye Wooten
Social impact leader, founder of Collectivly, an imagination incubator for social change.
Collectivly
Episode: What Happens When Organizations Can't Dream
Amir Pasic
Dean of Indiana University's Lilly Family School of Philanthropy
Indiana University
Episode: Fewer Donors, Bigger Checks. Interpreting the Latest Giving Data.

Hosts

Eric Ressler
Host of the show, founder and creative director at Cosmic
Jonathan Hicken
Co-host, executive director of Seymour Marine Discovery Center

Reviews

5.0 out of 5 stars from 21 ratings
  • A totally different show

    I’ve listened to a bunch of different shows in the social impact space, but I keep coming back to this one. The first season was completely unique, where Eric gives away his entire playbook he uses with his clients for free — in detail!

    Season 2 and onward Eric is joined by a cohost (Jonathan) who is an Executive Director at a nonprofit. The dynamic between the two and their different perspectives are great and they cover topics and ideas that no one else is really talking about in the space.

    more

    Apple Podcasts
    5
    Social Impact Exec
    United Statesa year ago
  • Insightful, clear & inspiring

    So glad I came across this podcast! I’m starting a new role as a Content Strategist for a social impact company and am finding these succinct, value-packed episodes so helpful. And the kind, straightforward approach of the host is really refreshing as a lot of what I tend to come across in the marketing space is edgy, hype-y or so full of jargon I can’t understand it. So thanks very much - your content is a real gift!

    Apple Podcasts
    5
    LMSchnee
    United States2 years ago
  • Invaluable insights for a new nonprofit startup

    As a recent founder of a nonprofit in mental health with zero experience in corporate, marketing or digital design, it only took a couple of episodes to realise I need to completely rethink the way I’m doing this. Thank you for the perspective shift and critical information, while I’m still early on in the process!!

    Apple Podcasts
    5
    Pavlek Sun
    Australia2 years ago
  • Brilliant insights!

    As the leader of a small nonprofit, looking to up our game regarding how we communicate with our community and the world, Eric’s insights and clear directions about strategy are music to my ears. I highly recommend subscribing to this podcast.

    Apple Podcasts
    5
    Agrinemsors
    United States2 years ago
  • The social impact podcast you’ve been looking for🤩

    THIS is the modern, elevated conversation playbook nonprofits, B Corp, social enterprise anyone looking to do good needs. Eric Ressler is one of the foremost experts on this topic, and he flexes his brilliance in strategy, brand amplification, practical tips, tools “how the heck do I do this” teaching so you walk away from every episode armed with something to activate. Best part? It’s all entirely human built in empathy empowers the listener - no matter where they are in the journey. ... more

    Apple Podcasts
    5
    Clawyer1722
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, actionable playbooks and the host's clear, empathetic delivery.
Guests are often senior leaders in philanthropy and social impact, bringing both strategy and on-the-ground experience.
The show is viewed as a valuable resource for improving fundraising, storytelling, and governance in mission-driven organizations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Who Should Fund The People?
Q: How do I get an SOS grant?
Nonprofits should start asking their funders about SOS grants and present the concept to initiate conversation.
Who Should Fund The People?
Q: Can you tell our listeners a little bit about what you're cooking up with SOS?
SOS grants are designed to specifically fund investments in nonprofit staff, allowing flexibility to adapt to changing needs.
Making Your Movement Irresistible
Q: How do you ensure that the solutions you create are rooted in community needs?
By actively engaging with the community and validating assumptions based on their feedback, making adjustments to match what they truly need.
Making Your Movement Irresistible
Q: What led you to become the executive director at a social justice organization?
Her entry into social justice began through faith-based organizing, which introduced her to the principles of advocacy and community care.
Making Your Movement Irresistible
Q: How are sports and social justice related in your opinion?
Sports can elicit transformation and resilience, but it also reflects systemic issues that need addressing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Designing Tomorrow focuses on strategic, actionable approaches for social impact brands and nonprofits to grow impact, sustainable revenue, and community engagement. Episodes frequently cover topics like narrative frameworks for philanthropy, governance and operating models for nonprofits, and practical tools for fundraising, brand building, and leadership. A standout aspect is pairing strategy with concrete execution guidance, often illustrated with real-world examples from funders, social enterprises, and academic perspectives. The show tends to feature guests who are leaders in philanthropy, nonprofit governance, and social entrepreneurship, offering a blend of strategy, storytelling, and impact-focused tactics. Potential listeners inclu... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Ezra Klein Show

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Heather Mason
2. Aaron Dorfman
3. Jodeen Olguín-Tayler
4. Amanda Andere
5. Rusty Stahl
6. Beulah Osueke
7. Rob Acton
8. Jamye Wooten

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