Rephonic
Artwork for Designer Discussions : Remodeling Business Marketing

Designer Discussions : Remodeling Business Marketing

Mirjam Lippuner, Jason Lockhart, Maria Design Appy
Public Relations
SEO
Artificial Intelligence
Interior Design
Email Marketing
Social Media
Marketing
Marketing Strategies
Edutainment
Content Marketing
Designer Discussions Academy
KBIS 2025
Personalization
Website Optimization
Networking
Email Automation
Design
Chatgpt
Haro
Search Engine Optimization

Welcome to Designer Discussions, where kitchen and bath business owners get the latest training, education, and industry news to elevate their brands and attract high-quality clients. We go beyond surface-level strategies, offering proven tactics to help you stand out and succeed.

Our expert hosts—Jason Lockhart, Maria from DesignAppy.com, and Mirjam Lippuner—bring insider tips, interviews, and be... more

PublishesTwice monthlyEpisodes173Founded5 years ago
Number of ListenersCategories
MarketingBusinessBusiness NewsNews

Listen to this Podcast

Artwork for Designer Discussions : Remodeling Business Marketing

Latest Episodes

Sending paid ad traffic to your homepage is one of the most expensive “normal” habits we see in the design and remodeling world. We get it, your homepage is beautiful and it shows everything you do. But when someone clicks a kitchen remodeling ad and... more

Your phone rings after hours and a perfect-fit remodeling lead leaves a voicemail and disappears. We talk with Lauren Scherber, second-generation owner of Castle Building and Remodeling in Minneapolis St Paul, about the practical ways she’s using AI ... more

You do not need a massive marketing budget to start showing up on Google. We break down five high impact SEO moves that design and remodeling companies can tackle first, especially if you are tired of relying only on referrals or expensive ads. Jason... more

A remodel can look perfect on paper and still go sideways the moment framing starts. We talk with residential structural engineer Roger Enters of Epong Engineering about what really protects a project: smart planning, clear communication, and getting... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Kate Show
The Kate ShowSocialite Agency
Design Business Freedom
Design Business FreedomMelissa Galt | Interior Design Business Coach
Business of Home Podcast
Business of Home PodcastBusiness of Home, Dennis Scully
How to Decorate
How to DecorateBallard Designs

Recent Guests

Samantha Vogt
President of NKBA Texas North Plains Chapter; Senior Interior Designer at Jay Wiley Designs
NKBA Texas North Plains Chapter; Jay Wiley Designs
Episode: Why NKBA Matters with Samantha Vogt
Diane Welhouse
Consultant with Welhouse Consulting Services
Welhouse Consulting Services
Episode: Modern Systems And Pricing Strategies For Remodelers
Marcy Sagel
Principal and founder of MSA Interiors and Designer Bank
MSA Interiors; Designer Bank
Episode: The Commercial Design Crossover with Marcy Sagel
Jen Rutgers
Speaker on KBIS highlights, Vestibule Learning
Vestibule Learning
Episode: KBIS 2026 Trends from the Show Floor
Jeff Russell
Owner of Russell Room Remodelers
Russell Room Remodelers
Episode: Lessons From 37 Years In Remodeling with Jeff Russell
Marlon Stepp
Houston remodeling contractor and founder of Steps By Step
Steps By Step
Episode: How A Houston Remodeler Built Trust, Teams, And A Thriving Pipeline
Robbie Maynard
Interior designer and Academy member
Robbie Maynard Design
Episode: Designer Discussions Academy Alumni - Robbie Maynard
Jason Lockhart
Guest joining to discuss referral tools and email strategy
Episode: Number One Referral Tool for Your Business
Jan Rutgers
Kitchen designer and educator looking at trends from KBIS.
Episode: Design Trends from KBIS 2025: Curves, Colors, and Freestanding Vanities

Hosts

Jason Lockhart
Host of Designer Discussions
Mirjam Lippuner
Co-host discussing PR and AI visibility; Host of Designer Discussions
Maria
Host from DesignAppy.com; Design/marketing expert

Reviews

5.0 out of 5 stars from 42 ratings
  • It’s like a bite sized MBA for the design industry. I love having guidance and advice about topics that really apply to my interior design business.

    Audible
    5
    M. Martin
    United States4 years ago
  • Great content!

    It’s like a bite sized MBA for the design industry. I love having guidance and advice about topics that really apply to my interior design business.

    Audible
    5
    M. Martin
    United States4 years ago
  • Loving this podcast so far!

    Just recently subscribed to this podcast, and love all the valuable insights you guys are giving! Super helpful, can’t wait for more (:

    Apple Podcasts
    5
    Maryfran19
    United States4 years ago
  • Great Show!

    Such a helpful show!

    Apple Podcasts
    5
    ygiouijffb
    United States4 years ago
  • Great Podcast for All Designers

    I really appreciate the quality of guests and topics that Designer Discussions have on their show. The show moderators research their topics fully and ask very detailed questions. Their topics hit all aspects of the design industry - there is something for everyone. Thank you.

    Apple Podcasts
    5
    RRF Design
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Production and content quality are consistently strong and useful for designers and remodelers.
Listeners praise actionable marketing and PR guidance.
Guests are high-quality with practical, real-world insights.

Talking Points

Recent interactions between the hosts and their guests.

KBIS 2026 Trends from the Show Floor
Q: Are you going to have a blog about what happened at KBIS 2026 this time as well?
Jen indicates it's possible but notes she's been very busy with Vestibule Learning; she may publish if time allows, and she'll share a link if she does.
How A Houston Remodeler Built Trust, Teams, And A Thriving Pipeline
Q: What tactics helped you bring in leads and fill the pipeline?
Social media marketing and a strong portfolio on websites, coupled with client reviews and trust from referrals, were pivotal in attracting new clients and expanding into larger commercial spaces.
How A Houston Remodeler Built Trust, Teams, And A Thriving Pipeline
Q: What did your marketing look like when you first started, and what changed?
Initially there was downtime between projects, but with guidance and support, they built a pipeline through referrals, networking, and marketing, which created back-to-back projects and steadier growth.
The Commercial Design Crossover with Marcy Sagel
Q: How should designers learn Revit and how long does it take to become proficient if they're working after hours?
She explains modules are compact (about 30 minutes each) with accompanying workbooks and tips. Proficiency typically develops with focused practice across level one to level three modules, plus rendering tools like Enscape, and roughly a few weekends of focused study can yield a basic competency, with ongoing practice needed to master nuances and versions.
The Commercial Design Crossover with Marcy Sagel
Q: If someone is starting out or moving from residential to commercial, what would be the best way to approach marketing and getting the first projects?
Marcy emphasizes actively marketing yourself, starting with local and regional outreach, speaking on local media or podcasts, and leveraging existing residential clients who may refer commercial opportunities. She suggests building a portfolio that highlights versatility, deliverable speed (lease-up timelines), and budget-conscious design choices, plus a strong online presence with clear SEO.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on remodeling business marketing, with hosts who combine design industry experience, PR know-how, and practical marketing tactics. Episodes typically blend actionable how-tos for pricing, lead generation, and client communications with strategic overviews of PR, branding, and AI-enabled visibility. A standout angle is translating design-market insights into measurable business results for remodelers and designers, often featuring guests who share real-world growth stories, operational playbooks, and technology-driven marketing approaches.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Kate Show
2. Design Business Freedom
3. Business of Home Podcast
4. Dear Alice | Interior Design
5. How to Decorate

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 173 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Samantha Vogt
2. Diane Welhouse
3. Marcy Sagel
4. Jen Rutgers
5. Jeff Russell
6. Marlon Stepp
7. Robbie Maynard
8. Jason Lockhart

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days