
Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.
| Publishes | Weekly | Episodes | 188 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

Most marketing teams have more data than ever. Yet many are less confident in what is actually working.AI-generated content is flooding every channel. Attribution is getting harder. Personalization metrics look impressive on dashboards but often fail... more
Most marketers are still making million-dollar decisions based on dashboards they’ve been trained to trust.But what happens when the data itself is flawed?On this episode of Deconstructing Data, David Finkelstein and Jessie Lizak sit down with Cimin ... more
Grocery retail is becoming more data-driven than ever before. The ability to personalize, innovate, and retain customers increasingly depends on how well organizations use and connect their data.On this episode of Deconstructing Data, Jessie and Davi... more
Data collection sits at the center of modern marketing. Privacy and compliance are quickly becoming just as critical.As regulations evolve and consumers become more aware of how their data is used, businesses face increasing pressure to collect, stor... more
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Apple Podcasts | #73 |
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This show centers on turning marketing and advertising data into actionable insights, with frequent guests who are data-centric leaders, technologists, and marketers focused on first-party data, data governance, AI in marketing, and practical data-driven strategy. Episodes often explore topics like attribution quality, data privacy, unified data strategies, knowledge graphs, and how enterprises apply AI responsibly to improve marketing outcomes. A notable pattern is a pragmatic, hands-on approach—featuring real-world tech stacks, governance practices, and ROI-oriented guidance for brands and agencies. Listeners can expect thoughtful discussions on how to harness data responsibly, scale data-driven decisioning, and connect data to measurable... more
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Deconstructing Data launched 4 years ago and published 188 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Deconstructing Data include:
1. Cimin Ahmadi Cohen
2. Shekar Raman
3. Donata Stroink-Skillrud
4. Julie Mattson
5. David Wellborn
6. Andrew Littlewood
7. Jody Grunden
8. Piers Fawkes
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