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Artwork for Deconstructing Data

Deconstructing Data

BDEX
Artificial Intelligence
BDEX
Data
Gender Representation
Alkemi.ai
Data Cleansing
Structured Data
AI In Advertising
Privacy Laws
Attribution Illusion
Super Bowl Advertising
Unstructured Data
Marketing
Fast Delivery
Audience Trust
Brand Alignment / Brand DNA
AI In Market Research
Propel Software
Data Governance
Self-Serve Data Access

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

PublishesWeeklyEpisodes188Founded4 years ago
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BusinessMarketing

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Artwork for Deconstructing Data

Latest Episodes

Most marketing teams have more data than ever. Yet many are less confident in what is actually working.AI-generated content is flooding every channel. Attribution is getting harder. Personalization metrics look impressive on dashboards but often fail... more

Most marketers are still making million-dollar decisions based on dashboards they’ve been trained to trust.But what happens when the data itself is flawed?On this episode of Deconstructing Data, David Finkelstein and Jessie Lizak sit down with Cimin ... more

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Grocery retail is becoming more data-driven than ever before. The ability to personalize, innovate, and retain customers increasingly depends on how well organizations use and connect their data.On this episode of Deconstructing Data, Jessie and Davi... more

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Data collection sits at the center of modern marketing. Privacy and compliance are quickly becoming just as critical.As regulations evolve and consumers become more aware of how their data is used, businesses face increasing pressure to collect, stor... more

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Recent Guests

Cimin Ahmadi Cohen
Founder and CEO of Idea Peddler; adjunct professor of advanced media at Texas State
Idea Peddler
Episode: The Attribution Illusion: Why Your Data Looks Better Than It Is
Shekar Raman
Co-founder and CEO of Birdzi, Incorporated
Birdzi, Incorporated
Episode: How Data and AI Are Reshaping Grocery Retail
Donata Stroink-Skillrud
Co-founder and president of Termageddon; privacy attorney
Termageddon
Episode: Data Privacy and Compliance in Modern Marketing
Julie Mattson
Co-founder of The Borderline
The Borderline
Episode: AI in Marketing and Lessons for Founders
David Wellborn
CTO of BDEX
BDEX
Episode: AI in Marketing and Lessons for Founders
Andrew Littlewood
Brainlabs Chief Planning and Data Officer
Brainlabs
Episode: Data, AI, and the Future of Creative Advertising
Jody Grunden
Partner and Virtual CFO, Practice Leader at Andres CPAs and Advisors
Andres CPAs and Advisors
Episode: Scaling Creative Agencies with Profit-Focused Models
Piers Fawkes
Founder PSFK and Fodda
PSFK, Fodda
Episode: Data Foundations and Hybrid Teams in Modern Marketing
Eugina Jordan
CEO and co-founder of YounifiedAI
YounifiedAI
Episode: Preparing Enterprise Data for Reliable AI Systems

Hosts

David Finkelstein
Host; Founder/CEO of BDEX; co-host of the show
Jessie Lizak
Host; CMO at BDEX; host of Deconstructing Data show

Chart Rankings

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Talking Points

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The Data Lies You’re Living and the AI Secrets That Will Blow Them Up
Q: What are some of the biggest risks with synthetic data and how should companies approach it?
The conversation covers that synthetic data is not neutral and can embed biases; governance and explainability are essential, as is recognizing synthetic data as opinionated rather than perfect representations of reality.
The Data Lies You’re Living and the AI Secrets That Will Blow Them Up
Q: What is the dark data economy and why does 90 percent of data work against you?
The guests discuss data hoarding versus true intelligence, why more data isn't inherently better, and how outdated or irrelevant data distorts decisions, with emphasis on eliminating unnecessary data to improve outcomes.
The Data Lies You’re Living and the AI Secrets That Will Blow Them Up
Q: Neil, kick us off and tell our listeners who you are and what you're doing with ASCILabs.
Neil explains his focus on cognitive science and AI-enabled learning, the concept of training people to reach peak competency, and how ASCILabs uses AI and metaverse concepts to support complex scenario planning and upskilling.
Scaling Creative Agencies with Profit-Focused Models
Q: Can you summarize the four pillars of the profit-focused maturity model for agencies?
The four pillars are cash management, profitability, forecasting, and sales pipeline, each supported by metrics like cash reserves, net profit targets, monthly forecasting with capacity planning, and ensuring contract work aligns with forecast to sustain growth.
Driving Product Success with Unified Data Systems
Q: How does AI fit into enterprise collaboration around product data?
AI is used to train on product docs, release notes, and sales data to enable faster design decisions, improved quality analysis, and better seller enablement and content generation, with ongoing investment in AI across customers.

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Frequently Asked Questions About Deconstructing Data

What is Deconstructing Data about and what kind of topics does it cover?

This show centers on turning marketing and advertising data into actionable insights, with frequent guests who are data-centric leaders, technologists, and marketers focused on first-party data, data governance, AI in marketing, and practical data-driven strategy. Episodes often explore topics like attribution quality, data privacy, unified data strategies, knowledge graphs, and how enterprises apply AI responsibly to improve marketing outcomes. A notable pattern is a pragmatic, hands-on approach—featuring real-world tech stacks, governance practices, and ROI-oriented guidance for brands and agencies. Listeners can expect thoughtful discussions on how to harness data responsibly, scale data-driven decisioning, and connect data to measurable... more

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1. Your Daily Real Estate Podcast with Tristan Ahumada

How many episodes of Deconstructing Data are there?

Deconstructing Data launched 4 years ago and published 188 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Deconstructing Data?

Recent guests on Deconstructing Data include:

1. Cimin Ahmadi Cohen
2. Shekar Raman
3. Donata Stroink-Skillrud
4. Julie Mattson
5. David Wellborn
6. Andrew Littlewood
7. Jody Grunden
8. Piers Fawkes

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