Rephonic
Artwork for Deconstructing Data

Deconstructing Data

BDEX
Artificial Intelligence
BDEX
First-Party Data
Data Quality
Data
Data Cleansing
Structured Data
Privacy Laws
Alkemi.ai
Data Governance
Gender Representation
Attribution Illusion
AI In Advertising
Data-Driven Marketing
Targeting and Personalization
Rainfocus
Consent-Based Data
Reverse Logistics
Brand and Performance Marketing
Conversation Intelligence

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

PublishesWeeklyEpisodes194Founded4 years ago
Categories
MarketingBusiness

Listen to this Podcast

Artwork for Deconstructing Data

Latest Episodes

Power your business with BDEX! Set up a time to talk with one of our experts: www.bdex.com/talk-to-an-expert/

In this episode of Deconstructing Data, hosts David Wilhem and Jessie Lizak sit down with Nina J., Founder and Positioning Advisor ... more

Power your business with BDEX! Set up a time to talk with one of our experts: www.bdex.com/talk-to-an-expert/

In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Andrew Lebbos, SVP of Licensing at B... more

YouTube

In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Ben Fenster, Co-Founder and Chief Product Officer of Anzu.io, to explore how identity, measurement, and artificial intelligence are reshaping modern digita... more

YouTube

Power your business with BDEX! Set up a time to talk with one of our experts: www.bdex.com/talk-to-an-expert/

In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Alex Melen, Co-Founder of SmartSites... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Melanie Borden
Personal branding strategist, speaker and founder of The Borden Group
The Borden Group
Episode: What AI Thinks About You and Data Behind Executive Visibility
Kevin Wassong
Founder and CEO, Marketing AI
Marketing AI
Episode: The False Divide Between Brand and Performance Marketing
Holly Enneking
Vice President of Marketing at Markup AI
Markup AI
Episode: Why Great Marketing Doesn't Show Up in the Dashboard
Cimin Ahmadi Cohen
Founder and CEO of Idea Peddler; adjunct professor of advanced media at Texas State
Idea Peddler
Episode: The Attribution Illusion: Why Your Data Looks Better Than It Is
Shekar Raman
Co-founder and CEO of Birdzi, Incorporated
Birdzi, Incorporated
Episode: How Data and AI Are Reshaping Grocery Retail
Donata Stroink-Skillrud
Co-founder and president of Termageddon; privacy attorney
Termageddon
Episode: Data Privacy and Compliance in Modern Marketing
Julie Mattson
Co-founder of The Borderline
The Borderline
Episode: AI in Marketing and Lessons for Founders
David Wellborn
CTO of BDEX
BDEX
Episode: AI in Marketing and Lessons for Founders
Andrew Littlewood
Brainlabs Chief Planning and Data Officer
Brainlabs
Episode: Data, AI, and the Future of Creative Advertising

Hosts

David Finkelstein
Host; Founder/CEO of BDEX; co-host of the show
Jessie Lizak
Host; CMO at BDEX; host of Deconstructing Data show

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#101
Israel/Business/Marketing
Apple Podcasts
#240
Singapore/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What AI Thinks About You and Data Behind Executive Visibility
Q: How does EEAT influence digital authority and what can people do to improve it?
Develop genuine experience and deep expertise, gain recognition from trusted sources, appear in external media, and maintain transparent, consistent signals online that demonstrate trustworthiness to both humans and AI.
What AI Thinks About You and Data Behind Executive Visibility
Q: What actionable steps should someone take to improve their AI search signals and digital authority?
Focus on a small set of channels, use podcasting to leverage other audiences, maintain a LinkedIn content strategy with newsletters, and ensure consistency over time while building a portfolio of appearances and content.
What AI Thinks About You and Data Behind Executive Visibility
Q: Can you describe executive visibility and why it's important for leaders?
Executive visibility is being consistently present across podcasts, articles, and industry events so that the leader is discoverable, understood, and trusted by both people and AI systems that surface expertise.
Data and AI Marketing: Empowering Ownership, Transparency, and Innovation
Q: What is the role of trust and the value exchange in data-driven advertising, and how can brands build it?
The host and Ted stress that brands must deliver real value beyond ads, engage in meaningful data exchanges, publish transparent data practices, and optimize the consumer experience to foster trust and willingness to share data.
Data and AI Marketing: Empowering Ownership, Transparency, and Innovation
Q: How do first-party data, identity management, and data clouds reshape the modern data stack and measurement?
The guest argues for a hybrid model where warehouse data remains but is complemented by warehouse-native insights; emphasis is on identity stewardship, reducing reliance on third-party cookies, and using data clouds to avoid duplicative storage while enabling real-time engagement and accurate measurement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Deconstructing Data

What is Deconstructing Data about and what kind of topics does it cover?

This show centers on turning marketing and advertising data into actionable insights, with frequent guests who are data-centric leaders, technologists, and marketers focused on first-party data, data governance, AI in marketing, and practical data-driven strategy. Episodes often explore topics like attribution quality, data privacy, unified data strategies, knowledge graphs, and how enterprises apply AI responsibly to improve marketing outcomes. A notable pattern is a pragmatic, hands-on approach—featuring real-world tech stacks, governance practices, and ROI-oriented guidance for brands and agencies. Listeners can expect thoughtful discussions on how to harness data responsibly, scale data-driven decisioning, and connect data to measurable... more

Where can I find podcast stats for Deconstructing Data?

Rephonic provides a wide range of podcast stats for Deconstructing Data. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Deconstructing Data and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Deconstructing Data get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Deconstructing Data, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Deconstructing Data?

Rephonic provides comprehensive predictive audience data for Deconstructing Data, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Deconstructing Data have?

To see how many followers or subscribers Deconstructing Data has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Deconstructing Data?

These podcasts share a similar audience with Deconstructing Data:

1. Your Daily Real Estate Podcast with Tristan Ahumada

How many episodes of Deconstructing Data are there?

Deconstructing Data launched 4 years ago and published 194 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Deconstructing Data?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Deconstructing Data?

Rephonic pulls ratings and reviews for Deconstructing Data from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Deconstructing Data?

Rephonic provides full transcripts for episodes of Deconstructing Data. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Deconstructing Data?

Recent guests on Deconstructing Data include:

1. Melanie Borden
2. Kevin Wassong
3. Holly Enneking
4. Cimin Ahmadi Cohen
5. Shekar Raman
6. Donata Stroink-Skillrud
7. Julie Mattson
8. David Wellborn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days