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Artwork for Deconstructing Data

Deconstructing Data

BDEX
Artificial Intelligence
BDEX
Data
Data Quality
Data Cleansing
Structured Data
Privacy Laws
Alkemi.ai
Attribution Illusion
Gender Representation
AI In Advertising
Data-Driven Marketing
Targeting and Personalization
Rainfocus
Consent-Based Data
First-Party Data
Reverse Logistics
Healthcare Marketing
Marketing
Unstructured Data

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

PublishesWeeklyEpisodes191Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Deconstructing Data

Latest Episodes

Power your business with BDEX! Set up a time to talk with one of our experts: www.bdex.com/talk-to-an-expert/

In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Alex Melen, Co-Founder of SmartSites... more

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Power your business with BDEX! Set up a time to talk with one of our experts: www.bdex.com/talk-to-an-expert/

In this episode of Deconstructing Data, David Finkelstein and Jessie Lizak sit down with Melanie Borden, Founder of The Borden Grou... more

YouTube

Power your business with BDEX! Set up a time to talk with one of our experts: www.bdex.com/talk-to-an-expert/

Kevin Wassong 🧠 is joining us on Deconstructing Data to explore one of the biggest misconceptions in modern marketing: the belief ... more

YouTube

Power your business with BDEX! Set up a time to talk with one of our experts: www.bdex.com/talk-to-an-expert/

Most marketing teams have more data than ever. Yet many are less confident in what is actually working.AI-generated content is floo... more

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Recent Guests

Cimin Ahmadi Cohen
Founder and CEO of Idea Peddler; adjunct professor of advanced media at Texas State
Idea Peddler
Episode: The Attribution Illusion: Why Your Data Looks Better Than It Is
Shekar Raman
Co-founder and CEO of Birdzi, Incorporated
Birdzi, Incorporated
Episode: How Data and AI Are Reshaping Grocery Retail
Donata Stroink-Skillrud
Co-founder and president of Termageddon; privacy attorney
Termageddon
Episode: Data Privacy and Compliance in Modern Marketing
Julie Mattson
Co-founder of The Borderline
The Borderline
Episode: AI in Marketing and Lessons for Founders
David Wellborn
CTO of BDEX
BDEX
Episode: AI in Marketing and Lessons for Founders
Piers Fawkes
Founder of PSFK and Fodda
PSFK, Fodda
Episode: AI Trends, Knowledge Graphs, and Startup Data
Andrew Littlewood
Brainlabs Chief Planning and Data Officer
Brainlabs
Episode: Data, AI, and the Future of Creative Advertising
Jody Grunden
Partner and Virtual CFO, Practice Leader at Andres CPAs and Advisors
Andres CPAs and Advisors
Episode: Scaling Creative Agencies with Profit-Focused Models
Eugina Jordan
CEO and co-founder of YounifiedAI
YounifiedAI
Episode: Preparing Enterprise Data for Reliable AI Systems

Hosts

David Finkelstein
Host; Founder/CEO of BDEX; co-host of the show
Jessie Lizak
Host; CMO at BDEX; host of Deconstructing Data show

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Full-Funnel Growth: Smarter Attribution and Revenue Optimization
Q: What role do tools like UTM tagging and Google Click IDs play in attribution?
Adam outlines a foundation of UTMs for tracking campaigns and the importance of passing Google Click IDs through CRM leads to link sales back to the ad interactions, enabling richer attribution and back-correlation to ad performance.
Full-Funnel Growth: Smarter Attribution and Revenue Optimization
Q: How should teams approach attribution beyond first or last-click?
The hosts discuss multi-touch attribution with various models (last-click, first-click, position-based, linear) and emphasize that the true value comes from understanding the full customer journey across channels and how to optimize for deeper sale metrics rather than just immediate form submissions.
Full-Funnel Growth: Smarter Attribution and Revenue Optimization
Q: What are we talking about here with the lead-to-revenue loop?
Adam explains that the focus is on following leads through the funnel from initial contact to conversion, determining where the leads originate, how they mature into opportunities, and ensuring the marketing data travels through the CRM to inform better campaign decisions and optimizations.
Turning Data Into Stories: Insights, Impact & Tech
Q: What one actionable thing can marketers do today to get smarter marketing insight data?
Ask what the data means, not just what it says, and push creatives to interrogate the data to reveal the human story behind the numbers.
AI Agents Supply Chain and the Future of Retail Logistics
Q: What is the potential impact of AI agents on the traditional, manual processes in reverse logistics?
Amrita explains that AI can automate freight documentation, scheduling, and billing, dramatically reducing manual labor and error, while enabling even smaller retailers to compete by providing faster, data-driven insights.

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Listeners per Episode
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Frequently Asked Questions About Deconstructing Data

What is Deconstructing Data about and what kind of topics does it cover?

This show centers on turning marketing and advertising data into actionable insights, with frequent guests who are data-centric leaders, technologists, and marketers focused on first-party data, data governance, AI in marketing, and practical data-driven strategy. Episodes often explore topics like attribution quality, data privacy, unified data strategies, knowledge graphs, and how enterprises apply AI responsibly to improve marketing outcomes. A notable pattern is a pragmatic, hands-on approach—featuring real-world tech stacks, governance practices, and ROI-oriented guidance for brands and agencies. Listeners can expect thoughtful discussions on how to harness data responsibly, scale data-driven decisioning, and connect data to measurable... more

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1. Your Daily Real Estate Podcast with Tristan Ahumada

How many episodes of Deconstructing Data are there?

Deconstructing Data launched 4 years ago and published 191 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Deconstructing Data?

Recent guests on Deconstructing Data include:

1. Cimin Ahmadi Cohen
2. Shekar Raman
3. Donata Stroink-Skillrud
4. Julie Mattson
5. David Wellborn
6. Piers Fawkes
7. Andrew Littlewood
8. Jody Grunden

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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