De Marketing Bril
Gijs van der Spek en Alex de WinterIn De Marketing Bril duik ik, Gijs van der Spek, samen met marketingexpert Alex de Winter in de wereld van communicatie, strategie en beïnvloeding. We ontleden slimme campagnes, creatieve positionering en de verborgen technieken achter succesvolle merken en politieke bewegingen. Van grote merken tot aan de politiek. Is het actueel? Wij bekijken het door de marketing bril.
| Publishes | Weekly | Episodes | 24 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Language | Dutch | Categories | BusinessMarketing | ||
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Latest Episodes
Playboy staat bekend als hét icoon van erotiek, luxe en mannelijke fantasie.
Maar nu kiest het merk een compleet andere richting.
Met de benoeming van Phillip Picardi, afkomstig uit de wereld van cultuur, identiteit en media, lijkt Playboy afstand ... more
Heineken staat bekend als een van de grootste biermerken ter wereld. Toch lanceert het nu Heineken 0.0 Ultimate: een bier met 0% alcohol, 0 calorieën en 0 suiker.
Is dit gewoon een nieuwe productvariant…
of een strategische poging om de toekomst va... more
Vandaag kijken we naar een interessante strategische zet van Starbucks.
De koffieketen heeft namelijk zijn loyaliteitsprogramma volledig vernieuwd. Waar het vroeger vooral een relatief simpel spaarsysteem was, verandert Starbucks het nu in iets veel... more
Apple staat bekend als een extreem premium merk. Toch lanceert het nu een MacBook Neo van ongeveer €699. Is dit echt een laptop, of vooral een toegangsticket tot het Apple-ecosysteem?
In deze aflevering van De Marketing Bril bespreken we wat deze ze... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #88 |  Netherlands/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
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How many episodes of De Marketing Bril are there?
De Marketing Bril launched 2 months ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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