De Marketing Bril
Gijs van der Spek en Alex de WinterIn De Marketing Bril duik ik, Gijs van der Spek, samen met marketingexpert Alex de Winter in de wereld van communicatie, strategie en beïnvloeding. We ontleden slimme campagnes, creatieve positionering en de verborgen technieken achter succesvolle merken en politieke bewegingen. Van grote merken tot aan de politiek. Is het actueel? Wij bekijken het door de marketing bril.
| Publishes | Twice weekly | Episodes | 28 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Language | Dutch | Categories | MarketingBusiness | ||
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Latest Episodes
iDEAL verdwijnt. Na 20 jaar de meest vertrouwde betaalmethode van Nederland te zijn geweest, maakt het plaats voor Wero.
Maar hoe vervang je een merk dat mensen niet eens meer zíen als merk?
In deze aflevering van De Marketing Bril bespreken we de ... more
GroenLinks–PvdA komt naar buiten met een nieuwe naam: Progressief Nederland.
Een slimme zet… of een compromis dat uiteindelijk niemand echt kiest?
In deze aflevering van De Marketing Bril bespreken we wat deze fusie zegt over de strategie achter Pr... more
Antonelli wint als 19-jarige zijn eerste Formule 1 race.
Mercedes is terug. Niet door een slimme campagne of een nieuw merkverhaal. Ze bouwden gewoon een betere auto.
Toeval, of het bewijs dat product altijd wint van marketing?
In deze aflevering... more
Jumbo maakt twee opvallende moves tegelijk.
Rob Kemps wordt het nieuwe gezicht van het merk en vervangt Frank Lammers. Tegelijkertijd draait Jumbo een eerdere keuze terug en gaat het weer vlees promoten.
Toeval, of een duidelijke strategische corre... more
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Apple Podcasts | #42 |  Netherlands/Business/Marketing |
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Which podcasts are similar to De Marketing Bril?
These podcasts share a similar audience with De Marketing Bril:
1. Amerika in 15 minuten
2. Boekestijn en De Wijk
3. Amerika Podcast
4. Zolang het leuk is
How many episodes of De Marketing Bril are there?
De Marketing Bril launched 2 months ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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