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Dataengage - Der Marketing Analytics Podcast von Philipp Loringhoven

Philipp Loringhoven - Daten Baron

Kein Marketing, besonders kein Online-Marketing / performance Marketing mehr ohne Analytics, egal ob Google Analytics, Matomo oder Adobe - nichts geht mehr ohne Daten: Kein SEO/SEA , kein Affiliate Marketing oder Social Media Targeting! Dieser Podcast ist der ideale Begleiter für Marketing-Profis, die ihre Kunden besser verstehen und ihre Marketing-Strategien aufgrund von datenbasierten Erkenntnis... more

PublishesMonthlyEpisodes105Founded6 years ago
Language
German
Categories
MarketingManagementBusiness

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Latest Episodes

Effektive Kundenwertanalyse: Optimiere deine Marketingausgaben

In dieser Folge von Dataengage tauchen wir tief in die Welt des Kundenwerts und der Kundenakquisekosten ein. Wir analysieren die Bedeutung einer effektiven Kundenwertstrategie für langfri... more

Die Diskussionen mit Franz Sauerstein

In dieser spannenden Episode von DataEngage tauchen Philipp Freytag von Loringhoven und Franz Sauerstein tief in die Welt der Marketingeffizienz ein. Erörtert werden Konzepte wie die Marketing Efficiency Ratio un... more

Warum Daten und Kreativität dein Marketing transformieren

In dieser neuen Folge von "Dataengage" widmet sich Philipp Baron Freytag von Loringhoven allein einem Thema, das ihm besonders am Herzen liegt: die allgegenwärtige Kanalabhängigkeit im Marketi... more

Marketing ohne Controlling? Zeit, die Augen zu öffnen!

In der neuesten Folge von "Dataengage" spricht Philipp Baron Freytag von Loringhoven mit Steffi Kostorz von der Deutschen Bahn. Gemeinsam packen sie das Thema Marketing Controlling an und spreche... more

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Reviews

4.8 out of 5 stars from 24 ratings
  • Ein Podcast für Entscheider aus den Bereichen Sales oder Marketing

    Wirklich toller Podcast zum Thema Webanalytics und viel viel mehr, der sich nicht in nerdigen Alltagsproblemen von Google Analytics 4 und co verheddert, sondern aus BWL, Marketing und Salessicht die Fragen und Antworten liefert, die sich vielen Unternehmen stellen. Reinhören lohnt unbedingt. Sei es ob man Controller, CMO, CEO oder SalesProfi ist!

    Apple Podcasts
    5
    plasmaoid
    Austria3 years ago
  • Like it! Like it! Like it!!! Bitte weitermachen!

    Vielen Dank Philipp! Ich hab dein Podcast erst jetzt entdeckt … bin gerade dabei den 3. Podcast zu hören und bin völlig begeistert! Ich komme nicht hinterher mit fantastischen Insights! Wirklich mega! Vielen DANK! Mach bitte weiter!

    Apple Podcasts
    5
    StefBusce
    Germany4 years ago
  • Sehr informativ

    Zwar gibt es erst wenigen Folgen, aber bis jetzt gefällt mir das alles wirklich gut - besonders was Philipp und Marc besprechen. Mal schauen wie es weiter geht.

    Apple Podcasts
    5
    Thomantos
    Austria6 years ago

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Apple Podcasts
#8
Austria/Business/Marketing
Apple Podcasts
#147
Austria/Business

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Dataengage launched 6 years ago and published 105 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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