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Dataengage - Der Marketing Analytics Podcast!

Philipp Loringhoven - Daten Baron

Kein Marketing, besonders kein Online-Marketing / performance Marketing mehr ohne Analytics, egal ob Google Analytics, Matomo oder Adobe - nichts geht mehr ohne Daten: Kein SEO/SEA , kein Affiliate Marketing oder Social Media Targeting! Dieser Podcast ist der ideale Begleiter für Marketing-Profis, die ihre Kunden besser verstehen und ihre Marketing-Strategien aufgrund von datenbasierten Erkenntnis... more

PublishesWeeklyEpisodes105Founded4 years ago
Language
German
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for Dataengage

Latest Episodes

In dieser Folge von Dataengage tauchen wir tief in die Welt des Kundenwerts - also den customer lifetime value - und der Kundenakquisekosten - customer acquisition costs - ein. Wir analysieren die Bedeutung einer effektiven Kundenwertstrategie für la... more

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17 days ago

Die Diskussionen mit Franz Sauerstein more

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2 months ago

Warum Daten und Kreativität dein Marketing transformieren more

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2 months ago

Marketing ohne Controlling? Zeit, die Augen zu öffnen! more

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7 months ago

Insights

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Reviews

5.0 out of 5 stars from 23 ratings
  • Ein Podcast für Entscheider aus den Bereichen Sales oder Marketing

    Wirklich toller Podcast zum Thema Webanalytics und viel viel mehr, der sich nicht in nerdigen Alltagsproblemen von Google Analytics 4 und co verheddert, sondern aus BWL, Marketing und Salessicht die Fragen und Antworten liefert, die sich vielen Unternehmen stellen. Reinhören lohnt unbedingt. Sei es ob man Controller, CMO, CEO oder SalesProfi ist!

    Apple Podcasts
    5
    plasmaoid
    Austriaa year ago
  • Like it! Like it! Like it!!! Bitte weitermachen!

    Vielen Dank Philipp! Ich hab dein Podcast erst jetzt entdeckt … bin gerade dabei den 3. Podcast zu hören und bin völlig begeistert! Ich komme nicht hinterher mit fantastischen Insights! Wirklich mega! Vielen DANK! Mach bitte weiter!

    Apple Podcasts
    5
    StefBusce
    Germany2 years ago
  • Sehr informativ

    Zwar gibt es erst wenigen Folgen, aber bis jetzt gefällt mir das alles wirklich gut - besonders was Philipp und Marc besprechen. Mal schauen wie es weiter geht.

    Apple Podcasts
    5
    Thomantos
    Austria4 years ago

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