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Artwork for CX Matters by Hello Customer

CX Matters by Hello Customer

Bram De Vos
Customer Experience
Artificial Intelligence
Hello Customer
Customer Centricity
Return On Investment
Technology
Culture
Generative AI
Trust In Customer Experience
Michel Stevens
Daniel Kahneman
Operational Excellence
Memory Management
Customer Trust
Leadership
Business Strategy
Customer Satisfaction
Financial Outcomes
Organization Culture
Efficiency

Welcome to CX Matters, a podcast where we dive into all matters CX to find out what really makes the difference, what moves the needle, and what makes customers tick.

CX Matters is powered by Hello Customer, the platform that helps organizations turn feedback into real business improvements.

Learn more about Hello Customer here: www.hellocustomer.com

PublishesMonthlyEpisodes8Founded8 months ago
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EntrepreneurshipManagementBusiness

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Artwork for CX Matters by Hello Customer

Latest Episodes

In this episode of CX Matters, host Bram De Vos sits down with Steven Van Belleghem and Michel Stevens to explore one of the most uncomfortable questions in customer experience today: as AI moves to the centre of the customer relationship, what happe... more

In this episode of CX Matters, host Bram De Vos sits down with Michel Stevens to explore one of the hardest questions in business today: how do you actually embed customer centricity into an organization, instead of just talking about it?

From leade... more

In this episode of CX Matters, host Bram De Vos sits down with Steven Van Belleghem to explore a growing tension in modern business: as companies become more efficient and automated, do they risk losing customer trust?

From AI-driven service to comm... more

In this Hello Customer webinar, CEO Bram De Vos is joined by CTO Jonas Beullens for a blunt, practical conversation about AI in customer experience, and why the loudest takes are usually the least useful.

They open with a deliberately provocative cl... more

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Recent Guests

Michel Stevens
Co-director of CXM Academy and managing partner of Go CX; hosts Table 7
Go CX, CXM Academy
Episode: Episode 5: How to build a customer-centric culture that actually lasts with Michel Stevens
Steven Van Belleghem
Author and thought leader on customer experience and trust
Steven Van Belleghem
Episode: Episode 4: Trust Is The New Currency of Digital Customer Experience with Steven Van Belleghem
Jonas Beullens
Chief Technology Officer, Hello Customer
Hello Customer
Episode: Webinar. Beyond the Hype: GenAI in Customer Experience in 2026
Horst Remes
Founder and CEO of OneStone, a consultancy specializing in customer-focused operations.
OneStone
Episode: Episode 1: The Myths of Customer Experience

Host

Bram De Vos
Host of CX Matters; CEO of Hello Customer

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Talking Points

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Episode 6: What if AI makes your customer experience worse, not better with Steven Van Belleghem and Michel Stevens
Q: What should companies do to differentiate in an AI-enabled CX world?
Know and double down on their key differentiators and strengths; focus on building emotional and social connections, and use AI to augment human capabilities rather than replace them.
Episode 6: What if AI makes your customer experience worse, not better with Steven Van Belleghem and Michel Stevens
Q: What's one mistake companies are likely to make with AI in customer experience?
AI will not solve all problems; if companies start with rubbish data or bad processes, AI will amplify those issues instead of fixing them. The underlying structure must be changed to achieve different outcomes.
Episode 2: When in Doubt, Be Human — How Technology Amplifies Customer Centricity
Q: Why is customer-centric culture foundational to success?
Customer-centric culture allows organizations to differentiate themselves and build meaningful relationships with customers.

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Frequently Asked Questions About CX Matters by Hello Customer

What is CX Matters by Hello Customer about and what kind of topics does it cover?

CX matters centers on how customer experience intersects with technology, leadership, and culture to build durable relationships. Across recent episodes, the conversation frequently weighs AI and automation against the need for authentic human connection, exploring how brands can balance efficiency with trust, belonging, and emotional resonance. Viewers can expect practical frameworks for embedding CX into everyday work, governance and data considerations for AI, and real-world examples of improving feedback loops, leadership mandates, and customer-centric cultures in B2B and tech-forward organizations. The show often features seasoned practitioners and researchers who share actionable insights, evidenced by discussions about ROI, micro-ROI... more

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1. Nieuwe Feiten

How many episodes of CX Matters by Hello Customer are there?

CX Matters by Hello Customer launched 8 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CX Matters by Hello Customer?

Recent guests on CX Matters by Hello Customer include:

1. Michel Stevens
2. Steven Van Belleghem
3. Jonas Beullens
4. Horst Remes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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