Customer First Thinking
Stephen ShawBusinesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is ch... more
| Publishes | Infrequently | Episodes | 41 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to the Podcast
Latest Episodes
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Marketing today has grown far too complex for decisions to hinge on loose assumptions and guesswork. A more disciplined and fact-based approach is needed, supported by rigorous performance analysis, testing and forecasting, according to Koen Pauwels,... more
No one understands what marketing does anymore, least of all the CEO. For marketing to be seen as more of a difference maker, it must expand its role beyond branding, according to Accenture’s Brent Chaters, and earn a greater say in the strategic dir... more
Marketers have long sought to discover the motivations that explain why people make the decisions and buying choices they do. The answer, according to Valuegraphics founder David Allison, is their values. To make more meaningful connections with cus... more
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Reviews
- Very well prepared and great dialogue
I just discovered this podcast a couple of weeks ago and found the last two episodes just utterly fantastic in terms of bringing me up to speed on CDPs and great insight into Martech topics. Looking forward to more. Keep up the good work
Apple Podcasts5Mark C - Toronto
United States2 years ago
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Chart Rankings
Apple Podcasts | #168 |  South Korea/Business/Marketing |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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Customer First Thinking launched 6 years ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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