Customer First Thinking
Stephen ShawBusinesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is ch... more
| Publishes | Monthly | Episodes | 64 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
AI is paving the way for marketing to finally usher in an era of true one-to-one marketing. As the technology evolves, it should free up marketers to give greater creative thought to making customers happy, believes Jim Sterne, who has helped steer m... more
The old "give-to-get" loyalty model has grown stale. Loyalty fatigue has set in, as members tire of programs that all look the same. To break out of this sameness trap, loyalty programs need to go beyond rewards and offer members greater value to sta... more
Too many companies today still think that improving CX is all about fixing what's broken. But for CX to make a meaningful difference in the health and success of a business, management should strive to make the everyday lives of customers better. Tha... more
Despite a massive body of loyalty research over the years, there are still many unsolved puzzles, according to top researcher Dr. Yuping Liu-Thompkins, whose Loyalty Science Lab is dedicated to helping marketers find the answers they need.
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Reviews
- Very well prepared and great dialogue
I just discovered this podcast a couple of weeks ago and found the last two episodes just utterly fantastic in terms of bringing me up to speed on CDPs and great insight into Martech topics. Looking forward to more. Keep up the good work
Apple Podcasts5Mark C - Toronto
United States4 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #68 |  Netherlands/Business/Marketing |
Apple Podcasts | #232 |  Norway/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About Customer First Thinking
What is Customer First Thinking about and what kind of topics does it cover?
The show centers on turning customer relationships into a strategic driver for business, with deep dives into customer experience, loyalty, and data-driven marketing. Episodes often feature researchers, practitioners, and product/marketing leaders exploring how AI, loyalty design, and enterprise CX governance reshape how brands serve customers. A standout quality is bringing academic rigor together with real-world case studies, from loyalty programs and CX leadership to ROI-driven customer strategies. Listeners can expect practical frameworks, cross-functional perspectives, and actionable insights for building customer-centric organizations.
Noteworthy is the recurring emphasis on moving beyond traditional metrics to measure real customer ... more
Where can I find podcast stats for Customer First Thinking?
Rephonic provides a wide range of podcast stats for Customer First Thinking. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Customer First Thinking and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Customer First Thinking get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Customer First Thinking, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Customer First Thinking?
Rephonic provides comprehensive predictive audience data for Customer First Thinking, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Customer First Thinking have?
To see how many followers or subscribers Customer First Thinking has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Customer First Thinking?
These podcasts share a similar audience with Customer First Thinking:
How many episodes of Customer First Thinking are there?
Customer First Thinking launched 8 years ago and published 64 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Customer First Thinking?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Customer First Thinking?
Rephonic pulls ratings and reviews for Customer First Thinking from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Customer First Thinking?
Rephonic provides full transcripts for episodes of Customer First Thinking. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Customer First Thinking?
Recent guests on Customer First Thinking include:
1. Jim Sterne
2. Zsuzsa Kecsmar
3. Tom DeWitt
4. Dr. Yuping Liu-Thompkins
5. Michael Lowenstein
6. Christina Garnett
7. Sara Wilson
8. Tony Ulwick
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.