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Artwork for Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!
Crowdfunding
Kickstarter
Deliverance
Game Design
Reciprocity
Video Game Development
Success
Fame
Gaming Industry
Co-Laboring
Marketing
Board Game Geek
Community Engagement
Criticism
Email Marketing
Charity
Conventions
Facebook Ads
Digital Marketing
Politics In Marketing

Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more. We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TO... more

PublishesWeeklyEpisodes100Founded5 years ago
Number of ListenersCategories
MarketingGamesBusinessLeisure

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Artwork for Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Latest Episodes

How do you craft a video game that hooks players and keeps them coming back for more? Dive into Episode 256 of Crowdfunding Nerds, where Andrew along with special guest Chris Cantero, unravel the magic behind addictive gameplay loops and reward syste... more

Ever wondered what makes a game truly addictive? Join us on this episode of the Crowdfunding Nerds as Andrew and Sean, along with Deliverance playtester Evan Gilcrest, unravel the secret sauce behind captivating gameplay loops. From the indie darling... more

YouTube

Ever wondered why your Facebook ads aren't hitting the mark? In episode 254 of Crowdfunding Nerds, Andrew and Sean unravel the mysteries of Meta advertising and share how to avoid costly pitfalls. Are you targeting the "lowest hanging fruit" in your ... more

YouTube

Ever feel like your to-do list is running your life? In episode 253 of the Crowdfunding Nerds, we tackle the art of time management and the power of 'no' in business. Have you ever missed a crucial meeting because your schedule was bursting at the se... more

YouTube

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Recent Guests

Evan Gilcrest
One of the playtesters and proofreaders for Deliverance
Episode: Highly Rewarding Game Loops
Caleb Grace
Senior Game Designer at Fantasy Flight Games
Fantasy Flight Games
Episode: Game Design Discussion w/ Caleb Grace, Senior Game Designer of Fantasy Flight Games
Marco Pecota
Owner of Raybox Games, game designer, and tabletop developer
Raybox Games
Episode: $100k Game Secret with Marco Pecota
Brian Toth
Co-founder and collaborator at Toth Games
Toth Games
Episode: Co-Design: Challenges & Strengths
Michael Toth
Co-founder and collaborator at Toth Games
Toth Games
Episode: Co-Design: Challenges & Strengths
Robin Stokkel
Creator of the card game River Rats
River Rats
Episode: Crowdfunding Low Priced Games
Chris Loizou
Co-founder of SBG Editions and project lead for Ascendia
SBG Editions
Episode: Winning Cancelled Pledges Back With DMs
Asher McClinahan
Head of Games at Kickstarter
Kickstarter
Episode: Kickstarter AMA: Your Questions Answered!
Asher McClanahan
Head of Games at Kickstarter
Kickstarter
Episode: Reflections On Kickstarter Head Of Games Interview

Host

Andrew Lowen
Owner and host known for guiding creators through the crowdfunding process, sharing insights from working with numerous successful campaigns.

Reviews

4.4 out of 5 stars from 39 ratings
  • Where to go to get a sense of crowd funding marketing strategies

    I started listening to this show in 2023. This podcast, hosted by Andrew Lowen and Sean, should be added to your podcast listens if you are interested in publishing your own board games through the popular crowdfunding sites. The hosts explain what to worry about in successful crowd funding marketing, and share their experience and knowledge.

    Apple Podcasts
    4
    TheDustyShadow
    United States2 years ago
  • The best podcast on the topic!

    I am gearing up for my first Kickstarter campaign, and have learned so much from this podcast. The hosts are engaging and share tons of wisdom. Their speaking style makes you feel like you are right there in the conversation with them. Their tips are very actionable - even for a total newbie like me, and in general the insight is encouraging and empowering. My only wish for the show would be to have more women guests. I don’t recall many (any?) women guests and it would be great to get a wider ... more

    Apple Podcasts
    5
    TKTSB
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging style of the hosts, who present useful marketing strategies in an accessible way.
The podcast is a must-listen for anyone interested in crowdfunding, with hosts providing valuable insights and actionable advice for new creators.
There is a call for more diverse guest representation, highlighting a desire for broader perspectives on the topics discussed.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#244
Canada/Business/Marketing
Apple Podcasts
#44
Denmark/Business/Marketing
Apple Podcasts
#140
Taiwan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Game Design Discussion w/ Caleb Grace, Senior Game Designer of Fantasy Flight Games
Q: What advice would you give someone wanting to make a card game?
Manage your expectations and start with something you're really passionate about to get it out there.
$100k Game Secret with Marco Pecota
Q: How can publishers connect their games together for a larger catalog?
By creating sequels or thematically linked games, publishers can encourage backers to move from one game to the next in their catalog.
$100k Game Secret with Marco Pecota
Q: How do you break $100,000 on a crowdfunding campaign?
You need to spend time developing your audience before launching, ensuring they're engaged and ready to support your project.
$100k Game Secret with Marco Pecota
Q: Is it harder now to start a tabletop business or still a good time?
It's still a good time to start, as the industry is growing despite the competition from platforms like Gamefound.
$100k Game Secret with Marco Pecota
Q: What would you tell yourself five years ago about launching a game?
I would emphasize the importance of creating modular games and having a pricing tier strategy that attracts backers across different investment levels.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on the intricate world of crowdfunding, this podcast provides invaluable insights into the marketing strategies essential for creators on platforms like Kickstarter and Gamefound. Episodes feature discussions on various aspects of game design, crowdfunding mechanics, and the challenges faced by publishers, especially in the gaming industry. The hosts emphasize real-world experiences, tackling topics such as overcoming backer objections, utilizing AI in project development, and building strong communities to enhance campaign successes. Unique to this podcast is its hands-on approach, providing actionable advice drawn from both expert guests and successful client journeys, making it a compelling resource for aspiring creators and est... more

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this podcast launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Evan Gilcrest
2. Caleb Grace
3. Marco Pecota
4. Brian Toth
5. Michael Toth
6. Robin Stokkel
7. Chris Loizou
8. Asher McClinahan

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