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Artwork for Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!
Crowdfunding
Kickstarter
Deliverance
Community Engagement
High Fructose
Game Design
Reciprocity
Success
Fame
Co-Laboring
Gaming Industry
Board Game Geek
Criticism
Email Marketing
Charity
Conventions
Facebook Ads
Digital Marketing
Politics In Marketing
Christian Ministry

Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more. We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TO... more

PublishesWeeklyEpisodes100Founded5 years ago
Number of ListenersCategories
GamesLeisureMarketingBusiness

Listen to this Podcast

Artwork for Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Latest Episodes

Ever wondered how a DVD cover could revolutionize your ad copy? In this episode of Crowdfunding Nerds, Andrew and Sean dive into the art of crafting compelling ads, drawing inspiration from the unexpected world of DVD and Blu-ray covers. Discover how... more

Are you cultivating "true fans" or just collecting complainers? Join Andrew and Sean as they unravel the complex relationships between investors, consumers, true fans, and complainers, and how each group can make or break your business.

Ever wondere... more

How does sound transform your tabletop RPG experience? In Episode 238 of Crowdfunding Nerds, Andrew and Sean are joined by Niki Wegscheider from TableTone, an app revolutionizing gaming audio. Dive into the world of adaptive audio that syncs with in-... more

What happens when Kickstarter’s Head of Games steps into the Crowdfunding Nerds community for an AMA? Episode 237 of the Crowdfunding Nerds podcast is here to spill the beans! Join your hosts, Andrew and Sean, as they dissect the lively discussion wi... more

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Accepts Guests
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Number of Listeners
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Recent Guests

Asher McClinahan
Head of Games at Kickstarter
Kickstarter
Episode: Kickstarter AMA: Your Questions Answered!
Asher McClanahan
Head of Games at Kickstarter
Kickstarter
Episode: Reflections On Kickstarter Head Of Games Interview
Asher McClennahan
Head of Games at Kickstarter
Kickstarter
Episode: Interview with Kickstarter Head of Games: Asher McClennahan
Bob Rafei
Creative director of Big Red Button Entertainment and former art director at Naughty Dog.
Big Red Button Entertainment
Episode: Bob Rafei On Crafting Memorable Worlds
Bob Raffy
The first employee of Naughty Dog and founder of Big Red Button, experienced in video game development.
Big Red Button
Episode: Luck, Preparedness, Opportunity, & Tariffs
Chris George
Actor and creator of the Room and Board YouTube channel focused on board games
Room and Board
Episode: Can Board Games Go Pro?
Adam Porter
Board game designer with a focus on licensing games to publishers.
YouTube channel 'Adam in Wales'
Episode: Mastering Board Game Pitches with Adam Porter
Hersh Glueck
Supply chain specialist and Chinese manufacturer
Heroite Manufacturing
Episode: Chinese Manufacturer Talks Tariffs
Jeep Barnett
Former employee of Valve and programmer known for his work on Portal 1 and 2
Snowden Studios
Episode: ARGs: The Secret Sauce of Portal's Marketing with Jeep Barnett

Hosts

Andrew Loewen
Host of the Crowdfunding Nerds podcast, sharing insights and strategies for effective crowdfunding campaigns and marketing.
Sean
Co-host of Crowdfunding Nerds, providing engaging discussions and expert insights into the crowdfunding landscape.

Reviews

4.3 out of 5 stars from 37 ratings
  • Where to go to get a sense of crowd funding marketing strategies

    I started listening to this show in 2023. This podcast, hosted by Andrew Lowen and Sean, should be added to your podcast listens if you are interested in publishing your own board games through the popular crowdfunding sites. The hosts explain what to worry about in successful crowd funding marketing, and share their experience and knowledge.

    Apple Podcasts
    4
    TheDustyShadow
    United States2 years ago
  • The best podcast on the topic!

    I am gearing up for my first Kickstarter campaign, and have learned so much from this podcast. The hosts are engaging and share tons of wisdom. Their speaking style makes you feel like you are right there in the conversation with them. Their tips are very actionable - even for a total newbie like me, and in general the insight is encouraging and empowering. My only wish for the show would be to have more women guests. I don’t recall many (any?) women guests and it would be great to get a wider ... more

    Apple Podcasts
    5
    TKTSB
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging and knowledgeable hosts who provide actionable tips for crowdfunding success. Many highlight the practical advice offered, making it suitable for both newcomers and experienced creators alike. Feedback also suggests a desire for more diverse guest representation in future episodes. Overall, the podcast is well-regarded as a valuable resource in the crowdfunding space.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Interview with Kickstarter Head of Games: Asher McClennahan
Q: What does the Kickstarter algorithm consider for project discoverability?
When backers are really excited about a specific thing, they see that specific thing.
Interview with Kickstarter Head of Games: Asher McClennahan
Q: What are the hygiene factors that a new creator should have on their Kickstarter page?
Every second of that page, while somebody is scrolling, should have some function of immersion into that game.
Kickstarter Asked Me To Do A Webinar
Q: How big should a creator's email list be before launching?
10 to 30 percent of your email list will convert, and the cost per email subscriber should aim for around $2.50.
Kickstarter Asked Me To Do A Webinar
Q: What are some trends in successful campaigns that you've seen?
A level of professionalism, simple pledge structures, and clear communication.
ARGs: The Secret Sauce of Portal's Marketing with Jeep Barnett
Q: Can you summarize the key differences in design processes between video games and board games?
Video games can handle more complex calculations and mechanics, while board games require simplicity for clarity in gameplay.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast focuses on providing actionable advice and insights for creators looking to successfully navigate crowdfunding campaigns, particularly on platforms like Kickstarter and Gamefound. Covering a wide range of topics such as marketing strategies, audience engagement, and the nuances of game development, the show draws on real-world examples and experiences from the hosts and their clients. Noteworthy is the emphasis on community-building and the importance of transparent communication throughout the crowdfunding process, making it a valuable resource for both first-time and seasoned creators. The hosts also incorporate discussions around industry trends and challenges, helping listeners to remain adaptable and informed in a competit... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
2. The Dice Tower
3. Board Game Hot Takes
4. Board Game Barrage
5. So Very Wrong About Games

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Asher McClinahan
2. Asher McClanahan
3. Asher McClennahan
4. Bob Rafei
5. Bob Raffy
6. Chris George
7. Adam Porter
8. Hersh Glueck

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