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Artwork for Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!
Crowdfunding
Kickstarter
Board Games
Gamefound
Game Design
Deliverance
Tabletop Games
Game Development
Marketing Strategies
Email Marketing
Community Engagement
E-Commerce
Marketing
Tariffs
Playtesting
Tabletop Gaming
River Rats
Audience Engagement
Facebook Ads
Marketing Strategy

Crowdfunding Nerds is a practical, behind-the-scenes podcast for creators looking to launch and scale successful crowdfunding campaigns. Since 2019, the Crowdfunding Nerds team has helped creators raise over $40M on Kickstarter and Gamefound while generating more than $100M in ecommerce sales.

From pre-launch strategy to post-campaign growth, the show delivers real-world marketing insights, campa... more

PublishesWeeklyEpisodes294Founded6 years ago
Number of ListenersCategories
LeisureBusinessGamesMarketing

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Artwork for Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Latest Episodes

What makes a story unforgettable?

In this episode, Andrew shares what he learned after writing more than 80,000 words for the upcoming Deliverance: Council of the Fallen campaign. From surveying players to rewriting an entire campaign narrative, thi... more

E-commerce is where many crowdfunding creators expect the hard work to be over—but in reality, it's the beginning of an entirely new challenge. In this episode, Andrew and Sean break down what it actually takes to build a profitable online store afte... more

YouTube

Episode 291 - What happens when a professionally produced crowdfunding campaign still falls short of expectations?

In this episode of Crowdfunding Nerds, Andrew and Sean take a deep dive into the recent Bloodstone campaign on Gamefound—a campaign th... more

YouTube

Episode 290 - Most creators treat the end of their crowdfunding campaign like the finish line. In reality, it's the beginning of the next phase.

In this episode, Andrew and Sean dive into one of the most overlooked opportunities in crowdfunding: lat... more

YouTube

Key Facts

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Recent Guests

Scott Pease
Inventor/Co-inventor, marketer, do-it-all-the-things guy for Snapships Tactics
Snap Ships
Episode: Making Snap Ships Tactics | Scott Pease | Ep. 289
Colton Thompson
Co-founder, Kinzen Key Games
Kinzen Key Games
Episode: How to Market Your Kickstarter: During The Mid-Campaign
Marcel Köhler
Designer at Liberation Game Design and creator of Dutch Resistance: Orange Shall Overcome
Liberation Game Design
Episode: Making Dutch Resistance: Orange Shall Overcome
Evan Diaz
Founder of NimbleCo; developer of Nimble RPG
NimbleCo
Episode: What Made Nimble RPG So Successful?
Jacob Fryxelius
Main game designer for Terraforming Mars
FryxGames
Episode: Making Terraforming Mars
Jonathan Fryxelius
Co-founder of FryxGames, involved in broader company roles
FryxGames
Episode: Making Terraforming Mars
Marco Picotta
Game designer at Raybox Games and creator of 'The Cats of Mont Saint Michel'
Raybox Games
Episode: Making The Cats of Mont Saint Michel
Adam Cahill
Filmmaker, director, producer, writer
Wildstag Productions
Episode: Marketing Movies
Cody Miller
Co-founder of Far Off Games and designer of Arydia.
Far Off Games
Episode: Making Arydia

Hosts

Andrew Loewen
Host and founder of the show, focused on crowdfunding strategy, kickstarter marketing, and business growth.
Sean
Co-host covering crowdfunding strategy, marketing tactics, and community-building.

Reviews

4.4 out of 5 stars from 48 ratings
  • Very helpful!

    I find this podcast very helpful and insightful to understand what goes into crowdfunding. Keep it up!

    Apple Podcasts
    5
    Aplantinapot
    United States7 months ago
  • Deep, accessible and relatable

    Comprehensive discussions in a niche topic with wisdom that applies to all walks of life

    Apple Podcasts
    5
    Onemonkeyarmy
    Canada8 months ago
  • Where to go to get a sense of crowd funding marketing strategies

    I started listening to this show in 2023. This podcast, hosted by Andrew Lowen and Sean, should be added to your podcast listens if you are interested in publishing your own board games through the popular crowdfunding sites. The hosts explain what to worry about in successful crowd funding marketing, and share their experience and knowledge.

    Apple Podcasts
    4
    TheDustyShadow
    United States3 years ago
  • The best podcast on the topic!

    I am gearing up for my first Kickstarter campaign, and have learned so much from this podcast. The hosts are engaging and share tons of wisdom. Their speaking style makes you feel like you are right there in the conversation with them. Their tips are very actionable - even for a total newbie like me, and in general the insight is encouraging and empowering. My only wish for the show would be to have more women guests. I don’t recall many (any?) women guests and it would be great to get a wider ... more

    Apple Podcasts
    5
    TKTSB
    Canada4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, actionable crowdfunding guidance with real-world examples.
Engaging hosts explain complex topics accessibly and practically.
Listeners want more diverse guest perspectives but praise actionable tips.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Making Snap Ships Tactics | Scott Pease | Ep. 289
Q: How do you balance appealing to both casual players and hardcore competitors in Snapships Tactics?
They aim for a game that scales from casual play to competitive leagues, focusing on balance, quick, decisive turns, and a robust core engine that supports both co-op, narrative play and competitive play, while leveraging the toyetic, durable components that invite larger builds and spectacular table presence.
Making Snap Ships Tactics | Scott Pease | Ep. 289
Q: What were the biggest lessons from your first Kickstarter and how did you apply them to the current campaign?
Key lessons included the importance of pre-marketing and building a mailing list, starting far earlier than planned, and managing expectations about burn rate and project scope. They followed a playbook from others but learned through real-world results, especially that early momentum is essential and that the narrative around expansion content is crucial to sustained interest.
Making Snap Ships Tactics | Scott Pease | Ep. 289
Q: Tell us how Snapships Tactics evolved from Snapships and why you chose to separate the toy line from a dedicated board game.
The project started with a toy-oriented line wanting to unify modular construction and combat. However, trying to do both toy production and a game at the same time proved to be scope creep, so they pivoted to focus on the toy system first and later restructured as a tabletop game using a collaboration with a co-designer to distill the system into a card-based control panel for ships.
How to Market Your Kickstarter: During The Mid-Campaign
Q: How do you handle communication and transparency with backers during the campaign?
They stress responding to all comments when possible, maintaining transparency about updates and issues, and using dedicated team members to monitor Kickstarter activity daily to keep backers informed.
How to Market Your Kickstarter: During The Mid-Campaign
Q: What is the most meaningful way to continue momentum during a mid-campaign?
The guests emphasize rigorous pre-planning of daily activities, treating launch momentum as a continuous effort, and using structured reveals, votes, and purchasable add-ons to keep engagement and funding steady.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Crowdfunding Nerds delivers practical, behind-the-scenes guidance for creators looking to launch and scale crowdfunding campaigns. Episodes cover final-launch tactics, pricing psychology, backer communications, and post-campaign growth, with real-world case studies from Kickstarter, GameFound, and nimble publishing projects. A standout element is the hands-on, tactics-first approach, often paired with live plug-ins for courses and partner sponsors, making it as much a business-skills show as a project-specific playbook.

Noteworthy is the consistent emphasis on pre-launch foundations, audience building, and transparent pricing, plus guest discussions with game designers, publishers, and niche creators that offer actionable takeaways for lis... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
2. Think Like A Game Designer
3. Board Games Insider
4. Ludology
5. Roll Cast

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 294 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Scott Pease
2. Colton Thompson
3. Marcel Köhler
4. Evan Diaz
5. Jacob Fryxelius
6. Jonathan Fryxelius
7. Marco Picotta
8. Adam Cahill

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