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Artwork for Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!
Crowdfunding
Kickstarter
Board Games
Gamefound
Game Design
Deliverance
Tabletop Games
Game Development
Marketing Strategies
Email Marketing
Community Engagement
E-Commerce
Marketing
Tariffs
Playtesting
Tabletop Gaming
River Rats
Facebook Ads
Audience Engagement
Marketing Strategy

Crowdfunding Nerds is a practical, behind-the-scenes podcast for creators looking to launch and scale successful crowdfunding campaigns. Since 2019, the Crowdfunding Nerds team has helped creators raise over $40M on Kickstarter and Gamefound while generating more than $100M in ecommerce sales.

From pre-launch strategy to post-campaign growth, the show delivers real-world marketing insights, campa... more

PublishesWeeklyEpisodes304Founded6 years ago
Number of ListenersCategories
MarketingBusinessGamesLeisure

Listen to this Podcast

Artwork for Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Latest Episodes

Can a successful Kickstarter still lead to a failed business? And how do you know when to listen to your audience versus trusting your own creative vision?

In this episode of Crowdfunding Nerds, Andrew and Sean explore the challenges of innovation, ... more

What if your board game could make money long after your Kickstarter campaign ends?

In this episode of Crowdfunding Nerds, Andrew and Sean explore how tabletop game creators can diversify their revenue streams, increase average pledge values, and tu... more

YouTube

Your Kickstarter has thousands of followers, but what’s keeping them from backing?

Scott Pease returns for Part Two of our Snap Ships Tactics Kickstarter case study, joining Andrew and Sean to unpack the marketing decisions, backer conversations, an... more

YouTube

What does it take to come back to Kickstarter and nearly double your first campaign’s funding? Bigger spaceships help, but there’s a lot more going on behind the scenes!

Scott Pease returns to Crowdfunding Nerds to unpack the Snap Ships Tactics expa... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
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Recent Guests

Scott Pease
Game creator behind Snap Ships Tactics, a tabletop spaceship combat game
Snap Ships Tactics
Episode: Challenges of Expansion/Reprint Kickstarter Projects | Scott Pease | Ep. 306
Stephen Glicker
Publisher of Roll for Combat, Battlezoo, and Deathbringer projects
Roll for Combat / Battlezoo
Episode: Game Design & Marketing With Stephen Glicker | Ep. 300
Konstantinos Manos
Founder/CEO of Hive Interactive and Vesuvius Media
Hive Interactive; Vesuvius Media
Episode: Fulfillment Nightmares with Konstantinos Manos | Ep. 296
Colton Thompson
Co-founder, Kinzen Key Games
Kinzen Key Games
Episode: How to Market Your Kickstarter: During The Mid-Campaign
Marcel Köhler
Designer at Liberation Game Design and creator of Dutch Resistance: Orange Shall Overcome
Liberation Game Design
Episode: Making Dutch Resistance: Orange Shall Overcome
Galen McCown
Game designer and publisher
Galen's Games
Episode: Making Mint Tin Games
Evan Diaz
Founder of NimbleCo; developer of Nimble RPG
NimbleCo
Episode: What Made Nimble RPG So Successful?
Jacob Fryxelius
Main game designer for Terraforming Mars
FryxGames
Episode: Making Terraforming Mars
Jonathan Fryxelius
Co-founder of FryxGames, involved in broader company roles
FryxGames
Episode: Making Terraforming Mars

Hosts

Andrew Loewen
Host with deep experience in crowdfunding strategy and fulfillment for campaigns and academy programs.
Sean
Co-host contributing strategic insights on campaigns, marketing, and community management.

Reviews

4.4 out of 5 stars from 50 ratings
  • Practical and Honest Insights

    I really like transparent approach and down to earth vibe of this pod. Wish I’d been listening for a long time before now!

    Apple Podcasts
    5
    Dilbo K
    United States2 months ago
  • Very helpful!

    I find this podcast very helpful and insightful to understand what goes into crowdfunding. Keep it up!

    Apple Podcasts
    5
    Aplantinapot
    United States10 months ago
  • Deep, accessible and relatable

    Comprehensive discussions in a niche topic with wisdom that applies to all walks of life

    Apple Podcasts
    5
    Onemonkeyarmy
    Canadaa year ago
  • Where to go to get a sense of crowd funding marketing strategies

    I started listening to this show in 2023. This podcast, hosted by Andrew Lowen and Sean, should be added to your podcast listens if you are interested in publishing your own board games through the popular crowdfunding sites. The hosts explain what to worry about in successful crowd funding marketing, and share their experience and knowledge.

    Apple Podcasts
    4
    TheDustyShadow
    United States3 years ago
  • The best podcast on the topic!

    I am gearing up for my first Kickstarter campaign, and have learned so much from this podcast. The hosts are engaging and share tons of wisdom. Their speaking style makes you feel like you are right there in the conversation with them. Their tips are very actionable - even for a total newbie like me, and in general the insight is encouraging and empowering. My only wish for the show would be to have more women guests. I don’t recall many (any?) women guests and it would be great to get a wider ... more

    Apple Podcasts
    5
    TKTSB
    Canada4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are sometimes limited or absent, but the hosts' own experiences are highly valued for actionable guidance.
Shows are described as deep, accessible, and relatable with wisdom applicable to many.
Listeners find it very practical and insightful for crowdfunding and board game publishing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#79
Netherlands/Business/Marketing
Apple Podcasts
#203
India/Business/Marketing
Apple Podcasts
#250
Spain/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Diversifying Revenue Streams | Ep. 307
Q: But what suggestions would you offer for people who maybe do want to expand their product listing or kind of add something to it? What's the best kind of steps to doing that? And how do you know when maybe you're going too far and you're just wasting time?
Andrew advises identifying and strengthening the main product first, testing expansion ideas with customer data, and avoiding spending on supplementary products before the core offering has demonstrated demand.
Diversifying Revenue Streams | Ep. 307
Q: But maybe one thing we should talk about is, how do you know what people want? And how do you develop something that is supplementary?
Sean recommends starting with a small test, measuring whether it gains traction, and setting aside ideas that do not move the needle. Even an unsuccessful product may still serve as a lead magnet.
Crowdfunding Success Case Study: Snap Ships Tactics | Scott Pease | Ep. 305
Q: So how did you do that? That's going to be what everyone's wondering, like how did you get in a contact with Kickstarter?
Pease says Sean connected him with Asher, who introduced him to people in Kickstarter's marketing department. He contacted the platform early, shared the campaign plan, and secured promotional placements that brought additional traffic and pledges.
Crowdfunding Success Case Study: Snap Ships Tactics | Scott Pease | Ep. 305
Q: Do you want to talk a little bit about the process?
Pease explains that the team initially collected email leads, then changed strategy in late May to drive traffic directly to the Kickstarter pre-launch page because email sign-ups converted to Kickstarter followers at a low rate. They tracked follower growth and reached about 4,600 before launch.
Challenges of Expansion/Reprint Kickstarter Projects | Scott Pease | Ep. 306
Q: Different audiences you're talking to in the same updates or different updates in different audiences?
Scott sent general updates to backers and followers, separate updates to followers who had not pledged, emails to his mailing list, and messages to backers from his previous campaign. He varied the content and timing to address each audience without repeatedly sending the same message.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, behind-the-scenes show for crowdfunding creators, with a focus on Kickstarter and GameFound campaigns. Episodes commonly cover launch strategy, post-campaign selling, fulfillment, budgeting, and audience-building, all grounded in real-world case studies and hands-on advice. Noteworthy traits include blunt, experience-driven guidance from two regular hosts, sponsor integrations, and a dedicated academy for creators, all aimed at helping indie publishers and game designers run smarter campaigns and grow sustainable businesses.

The show stands out for its emphasis on honesty, process, and long-term relationships with backers and partners, rather than quick wins. It often blends tactical tips (pricing, fulfillment, emails) with str... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
2. This American Life
3. Think Like A Game Designer
4. Pod Save America
5. Board Game Binge

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 304 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Scott Pease
2. Stephen Glicker
3. Konstantinos Manos
4. Colton Thompson
5. Marcel Köhler
6. Galen McCown
7. Evan Diaz
8. Jacob Fryxelius

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