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CRM Heroes - Les secrets du CRM Marketing BtoC

David Nget

CRM Heroes : Le podcast de référence sur le CRM Marketing, l'activation, la Fidélisation, le Marketing Automation et l'IA dans le CRM. Vous cherchez à transformer votre base de données en moteur de croissance ? Bienvenue sur CRM Heroes, l'émission qui décortique les stratégies des leaders du CRM Marketing BtoC. Je suis David Nget, Expert CRM. Chaque épisode, je reçois les meilleurs experts du terr... more

PublishesWeeklyEpisodes17Founded8 months ago
Language
French
Number of ListenersCategories
MarketingBusinessNewsNews Commentary

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Latest Episodes

[Extrait] Data, créativité et rigueur : les skills qui font la différence selon Milena.

Elle raconte que ce qui l’anime, c’est d’exploiter la data pour contacter les clients en comprenant finement leurs envies et leurs attentes, afin de leur raconte... more

[Extrait] « Le CRM, c’est le meilleur métier du web » : dans la Minute d’OTIS dédiée aux ressources humaines, Samira, loyalty CRM manager chez ManoMano, explique pourquoi son poste est très stimulant, car il est transverse, dépend de la data et de la... more

[Version courte] Dans ce nouvel épisode de CRM Heroes, nous plongeons dans la machinerie d'une des plus belles licornes françaises : ManoMano. Avec Samira Ghannam, Senior CRM & Loyalty Manager, nous découvrons les défis d'une marketplace européenne (... more

[Extrait] David propose à Samira un exercice de projection à cinq ans dans le futur (+5 ans) pour discuter de l’évolution des métiers du CRM. Samira anticipe l’essor d’un CRM “agentique” et du next best action, avec des agents capables d’anticiper le... more

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Apple Podcasts
#8
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#158
France/Business
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#191
Belgium/Business/Marketing

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How many episodes of CRM Heroes are there?

CRM Heroes launched 8 months ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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