
Creator Generation brings you behind the scenes of the creator economy, featuring top YouTubers and experts who share the strategies, lessons, and stories behind building successful channels, growing incredible businesses, and driving the world’s biggest online video successes.
| Publishes | Weekly | Episodes | 141 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessTV & Film | |||

Devin McGovern spent over a decade producing reality TV, wrapped a show in October 2024, and never got another call. Hundreds of job applications later, not one interview. In his mid forties with two kids, the creator economy wasn't a bold pivot so m... more
Uptin spent years as a CNBC producer, where he launched the network's international YouTube channel in 2016 and quietly noticed something awkward: the videos he shot on his own iPhone in selfie mode outperformed the ones made with a professional crew... more
Rebecca Rechtszaid is a Harvard Law grad and former lead counsel for partnerships at Meta who now represents creators through her own firm. Her core message: if you're a creator, you're running an IP business whether you realise it or not, and most p... more
Justin Brown runs Primal Video, a channel with nearly two million subscribers that teaches creators how to actually make videos. But as Justin explains, he never set out to be a YouTuber. He walked away from a profitable production company, clients a... more
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Always extremely informative and helpful for any creator looking to make their channel the best it can be! They have great speakers and talk about important topics that ALL creators should know! Definitely recommend giving them a listen :)
Never miss a episode! Always full of great content and a must listen for YouTube creators
It’s been so helpful listening to each episode as they release! I’ve learned so many different tips from the guests that are invited onto the podcasts and the information that they share.
I highly recommend it!
So glad I found this. The pathway to finding it was on Radio Nationals interview with tictokker Mary Mcgillivray who posts in art history tictok. Her bio contains the link to the interview episode on this podcast- and away I went. Super relatable and on point, I share it with friends who make recreational content in various platforms and who all want their work to go somewhere. Even a friend on ig who wants to get videogamers into nft’s I’ve shared this podcast. And it's Australian. Brilliant wo... more
Thank you! I love your interviews. Really helped me set the mind frame I need to be a content creator.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #175 |
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Conversations center on how creators protect, scale, and monetize their IP and brands, with practical playbooks for ownership, contracts, and governance. Across episodes, guests share real-world lessons on structuring creator businesses, diversifying revenue beyond ads, and balancing creativity with systems—plus the evolving role of AI, platform terms, and cross-media strategy. The show often features legal and strategic experts, mega creators, and production leaders, offering actionable guidance for turning content into durable, multi-stream ventures. A standout angle is the emphasis on owning audience data and brand rights early, alongside candid discussions about leadership, negotiation, and risk in the creator economy.
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Creator Generation launched 7 years ago and published 141 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Creator Generation include:
1. Rebecca Rechtszaid
2. Justin Brown
3. Georgia Mappin
4. Mario Joos
5. Sarah Renae Clark
6. Taylor Lorenz
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