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Artwork for Creator Generation

Creator Generation

Changer
Youtube
Social Media Ban
Revenue Diversification
Australia
Media Literacy
Sponsorships
Merchandise and Products
Primal Video
Audience Ownership
Email Marketing
Affiliate Marketing
Creative Intellectual Property
Contract Negotiation
AI and Deepfakes
Brand Deals
LLC / Corporate Structure
Trademarking
CEO / Leadership In Creator Businesses
Content Creation
Ad Revenue

Creator Generation brings you behind the scenes of the creator economy, featuring top YouTubers and experts who share the strategies, lessons, and stories behind building successful channels, growing incredible businesses, and driving the world’s biggest online video successes.

PublishesWeeklyEpisodes141Founded7 years ago
Number of ListenersCategories
BusinessTV & Film

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Artwork for Creator Generation

Latest Episodes

Devin McGovern spent over a decade producing reality TV, wrapped a show in October 2024, and never got another call. Hundreds of job applications later, not one interview. In his mid forties with two kids, the creator economy wasn't a bold pivot so m... more

Uptin spent years as a CNBC producer, where he launched the network's international YouTube channel in 2016 and quietly noticed something awkward: the videos he shot on his own iPhone in selfie mode outperformed the ones made with a professional crew... more

Rebecca Rechtszaid is a Harvard Law grad and former lead counsel for partnerships at Meta who now represents creators through her own firm. Her core message: if you're a creator, you're running an IP business whether you realise it or not, and most p... more

Justin Brown runs Primal Video, a channel with nearly two million subscribers that teaches creators how to actually make videos. But as Justin explains, he never set out to be a YouTuber. He walked away from a profitable production company, clients a... more

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Recent Guests

Rebecca Rechtszaid
Harvard Law graduate, former lead counsel for partnerships at Meta, now represents creators
Episode: Who Actually Owns Your Content? - Feat Creator Lawyer Rebecca Rechtszaid
Justin Brown
Creator and founder of Primal Video
Primal Video
Episode: Building a 7-Figure Business Without Chasing Views - Feat Justin Brown
Georgia Mappin
Managing director of Haven't You Done Well Productions
Haven't You Done Well Productions
Episode: $800K on Patreon, Millions on Tour: Inside Aunty Donna's Real Numbers - Feat Georgia Mappin
Mario Joos
Strategist for MrBeast and business adviser for mega creators such as the Stokes Twins
MrBeast, Stokes Twins
Episode: From MrBeast's Strategist to Creator Business Advisor - Feat Mario Joos
Sarah Renae Clark
Successful creator entrepreneur and mother
YouTube Channel Creator
Episode: SPECIAL: The Implications of Australia's Social Media Ban
Taylor Lorenz
Award-winning journalist and author specialized in Internet culture
The Washington Post, The New York Times
Episode: SPECIAL: The Implications of Australia's Social Media Ban

Hosts

Fred
Host of Creator Generation; appears across multiple episodes with emphasis on creator economy and business strategy
Ant
Co-host focusing on creator business strategy and operations

Reviews

4.8 out of 5 stars from 68 ratings
  • Essential For Any Creator!

    Always extremely informative and helpful for any creator looking to make their channel the best it can be! They have great speakers and talk about important topics that ALL creators should know! Definitely recommend giving them a listen :)

    Apple Podcasts
    5
    Retro Phant0m
    Canada4 years ago
  • Excellent

    Never miss a episode! Always full of great content and a must listen for YouTube creators

    Apple Podcasts
    5
    Our Upcycled Life
    Canada4 years ago
  • My favorite YouTube podcast series!

    It’s been so helpful listening to each episode as they release! I’ve learned so many different tips from the guests that are invited onto the podcasts and the information that they share.

    I highly recommend it!

    Apple Podcasts
    5
    LuvieIrene
    Canada4 years ago
  • On the nail

    So glad I found this. The pathway to finding it was on Radio Nationals interview with tictokker Mary Mcgillivray who posts in art history tictok. Her bio contains the link to the interview episode on this podcast- and away I went. Super relatable and on point, I share it with friends who make recreational content in various platforms and who all want their work to go somewhere. Even a friend on ig who wants to get videogamers into nft’s I’ve shared this podcast. And it's Australian. Brilliant wo... more

    Apple Podcasts
    5
    girlzero
    Australia5 years ago
  • Really Informative

    Thank you! I love your interviews. Really helped me set the mind frame I need to be a content creator.

    Apple Podcasts
    5
    MagicForEternity
    Australia6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences praise practical, actionable tips for building creator businesses and securing IP ownership.
Guests are often high-skill experts delivering deep insights into monetization and negotiations.
Listeners appreciate the depth and variety of guest backgrounds, from lawyers to mega creators.

Chart Rankings

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Talking Points

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Part 2 - From MrBeast's Strategist to Creator Business Advisor - Feat Mario Joos
Q: What does a typical revenue mix look like for mega creator businesses, and how does it evolve?
Early on, many creators rely on AdSense with minimal sponsorships; as they scale, sponsorships grow to form a larger portion of revenue, and some achieve further diversification with in-app products or SaaS, while merch remains a smaller, carefully chosen channel.
$800K on Patreon, Millions on Tour: Inside Aunty Donna's Real Numbers - Feat Georgia Mappin
Q: What does the decision-making framework look like for new projects across YouTube, live, Patreon, TV, and film?
They use a scheduling-driven, block-based planning approach that ensures every revenue stream is maintained, with two-year forward planning, and they avoid a strict hierarchy to keep all channels active and supported.
$800K on Patreon, Millions on Tour: Inside Aunty Donna's Real Numbers - Feat Georgia Mappin
Q: You mentioned $800k to $1m per year from Patreon. How does that compare to other revenue sources like touring or TV?
Patreon ranges around 600k to 800k annually, while live touring brings in well over a million with profit between 1 and 2 million per year; TV and film provide strategic value and long-term audience growth rather than top-line cash compared to touring.
$800K on Patreon, Millions on Tour: Inside Aunty Donna's Real Numbers - Feat Georgia Mappin
Q: Can you just mention quite a few things there as part of that revenue mix? Could you just sort of maybe list them out sequentially? What do you have?
They describe a multi-stream revenue model including live touring, YouTube ad revenue, Patreon, merchandise, books, podcasts, TV shows (ABC and Netflix), and a streaming platform, all under an ecosystem that values each stream without hierarchies.

Audience Metrics

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Frequently Asked Questions About Creator Generation

What is Creator Generation about and what kind of topics does it cover?

Conversations center on how creators protect, scale, and monetize their IP and brands, with practical playbooks for ownership, contracts, and governance. Across episodes, guests share real-world lessons on structuring creator businesses, diversifying revenue beyond ads, and balancing creativity with systems—plus the evolving role of AI, platform terms, and cross-media strategy. The show often features legal and strategic experts, mega creators, and production leaders, offering actionable guidance for turning content into durable, multi-stream ventures. A standout angle is the emphasis on owning audience data and brand rights early, alongside candid discussions about leadership, negotiation, and risk in the creator economy.

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Rephonic provides a wide range of podcast stats for Creator Generation. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Creator Generation and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Creator Generation get?

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What are the audience demographics for Creator Generation?

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How many subscribers and views does Creator Generation have?

To see how many followers or subscribers Creator Generation has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Creator Generation?

These podcasts share a similar audience with Creator Generation:

1. 6 Minute English
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4. All Ears English Podcast
5. The Level Up English Podcast (Natural British English)

How many episodes of Creator Generation are there?

Creator Generation launched 7 years ago and published 141 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Creator Generation?

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Where can I see ratings and reviews for Creator Generation?

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What guests have appeared on Creator Generation?

Recent guests on Creator Generation include:

1. Rebecca Rechtszaid
2. Justin Brown
3. Georgia Mappin
4. Mario Joos
5. Sarah Renae Clark
6. Taylor Lorenz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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