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Artwork for Craft of Coaching Podcast

Craft of Coaching Podcast

Kate Swoboda
Coaching
Courageous Living Coach Certification
Life Coaching
Trauma-Informed Coaching
Cognitive Distortions
Authentic Marketing
Marketing Strategy
Creativity In Coaching
Credentialed Life Coach Collective
Values-Based Marketing
Circle Of Control
Nervous System Regulation
Product-Market Fit
Audience Development
Therapy
Personal Branding
Coaching Business
Career Transition
Certified Life Coach Credential Program
ICF Core Competencies

Learn how to become a life coach with a strong skillset in the craft of coaching through the Craft of Coaching podcast. The Craft of Coaching is hosted by Kate Swoboda, Director of Training for the ICF-accredited life coach training program, the Credentialed Life Coach Collective. Learn more about our coach training program at TeamCLCC.com

PublishesWeeklyEpisodes118Founded9 years ago
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Artwork for Craft of Coaching Podcast

Latest Episodes

Growing a coaching business in a difficult economy tests something most business advice doesn't prepare you for — not your strategy, but your belief. When inquiries slow down, the silence has a way of becoming evidence. Evidence that you're not good ... more

Coaching business pricing during economic uncertainty is where a lot of coaches quietly come undone. Not publicly — there's no announcement, no decision point. It happens in small moments. A potential client mentions money is tight and you immediatel... more

Most coaches create their offers by copying what they see others doing—but that leads to packages that don’t actually work.

In this Craft of Coaching episode, we dive into how to structure coaching packages that support real transformation for your... more

This episode gets into why naming imperfection — genuinely, not as false modesty — is foundational to coaching well, leading well, and building community that's actually real. We talk about assumed role power, the guru model that's quietly everywhere... more

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Recent Guests

Melody Wilding
Author, speaker, executive coach; author of Managing Up
Author of Managing Up; executive coaching practice
Episode: Ep 109: Coaching Clients Through Workplace Conflict: Melody Wilding on Managing Up, Communication Styles, and the Conversations That Change Everything at Work
Andrea Owen
Author, speaker, life coach
Author of Live Like You Give a Damn
Episode: Ep 109: Live Like You Give a Damn with Andrea Owen
Kim Kimball
Somatic Leadership Coach for highly sensitive and neurodivergent entrepreneurs
Self-employed coach
Episode: Ep 97: What Coaches Get Wrong about Nervous System Regulation and How to Help
Megan Hale
CEO and founder of Dream Money, a strategic business planning software for solo CEOs
Dream Money
Episode: Ep 96: From Coach to Founder: How Megan Hale Turned Her Vision Into a Multi-Million-Dollar Company
Jen Vertanen
Founder of We The Unruly, who serves women ready to make an impact
We The Unruly
Episode: Ep 92: How to Change Your Marketing Strategy: Pivots, Permission, and the Strategy That Finally Worked (with Jen Vertanen of We The Unruly)
Kira Sabin
Relationship coach and host of the Reinventing Dating Podcast
Reinventing Dating
Episode: Ep79: Relationship Coaching with Kira Sabin
Michelle Ward
Business coach, CEO of Hello Business
Hello Business
Episode: Ep77: How to Pivot Your Business with Michelle Ward
Laura Simms
A career coach who helps clients find meaningful work that feels like home.
YourCareerHomecoming.com
Episode: Ep71: Choosing a Niche (Or Not) With Laura Simms

Host

Kate Swoboda
Host of Craft of Coaching Podcast and director of training for CLCC; widely associated with coaching ethics, professional development, and CLCC programs.

Reviews

5.0 out of 5 stars from 60 ratings
  • Incredible Resource For Coaches!

    This is one of the very best resources available to coaches! Kate is an amazing teacher and fantastic coach. She generously shares her perspectives, tips, techniques and tools with us. She is an inspiration who deeply believes in the art of coaching.

    Apple Podcasts
    5
    Justice Desiree
    United States2 years ago
  • Look no further

    There is so much information out there about life coaching and it’s frustrating! I stumbled on this podcast and she dove right into all the information I was desperately looking for on the subject. Kate is also so authentic and knowledgeable. Such a joy to listen to. Thank you for this!!

    Apple Podcasts
    5
    Rescueslover
    United States5 years ago
  • Newbie

    I stumbled upon this podcast in search of finding someone to listen to that speaks to exactly this. I’ve just begun a path of wanting to be a life coach and I’m so thankful to a found this podcast! Thank you so much for all you share.

    Apple Podcasts
    5
    Jgilmer
    United States5 years ago
  • It connects the dots for me!

    So much valuable knowledge and content shared in this podcast!

    I finished my coaching certification in June and haven’t really done much in the realm of coaching even though I think about it daily.

    Kate in the episodes I have listened to has already on my recent binge has highlight a lot of my own limitations, reframed things and encouraged me to continue on my Journey in my own way.

    I also find her to be genuine and doesn’t go on about you buying from her at any given opportunity. She spe... more

    Apple Podcasts
    5
    Organicpirate
    United Kingdom6 years ago
  • Tools of the Trade

    Love this podcast! There is so much to learn and many podcasts to come back to and let them seep into your soul. And then you also get tips and tricks for how to build your coaching business. It’s all soooo good!

    Thank you Kate...what a beautiful gift.

    Maribeth Thomas

    Apple Podcasts
    5
    Mbpspt
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate actionable strategies for growing a coaching practice with integrity.
Listeners praise the host's practical, authentic approach and clear coaching tools.
Praise focuses on balance of hard coaching skills and compassionate leadership.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 97: What Coaches Get Wrong about Nervous System Regulation and How to Help
Q: What does sustainability look like through a somatic lens?
Sustainability means holding the business and all its demands without extraction from self, ensuring pricing, client load, and marketing systems feel manageable and aligned with one's capacity.
Ep 97: What Coaches Get Wrong about Nervous System Regulation and How to Help
Q: Is regulation about calming down, or is there a deeper process at play?
Her view is that true regulation isn't merely calmness; it's a response that fits the circumstance and involves recognizing and completing the nervous system charge rather than suppressing it, which can be oppressive when expected by social systems.
Ep 97: What Coaches Get Wrong about Nervous System Regulation and How to Help
Q: How do nervous system patterns show up uniquely for highly sensitive and neurodivergent entrepreneurs?
Kim explains that many arrive with more shame and a sense of being different, and that entrepreneurship often requires redesigning business models around their wiring rather than forcing them into neurotypical norms, which reduces burnout and improves sustainability.
Ep 96: From Coach to Founder: How Megan Hale Turned Her Vision Into a Multi-Million-Dollar Company
Q: What is your long-term vision for Dream Money and how are you planning to get there?
Her goal is to reach a hundred-million-dollar company and sell it within ten years, which informs hiring, funding, and strategic planning and keeps the focus on building a durable, scalable platform.
Ep 96: From Coach to Founder: How Megan Hale Turned Her Vision Into a Multi-Million-Dollar Company
Q: What is the difference between your old small-business identity and your founder's identity, and why does that matter for growth?
She describes moving from building a personal-brand, small-business mindset to embracing a CEO role aimed at scaling and preparing the company for potential sale, which shifts priorities toward systems, vision, and long-term positioning.

Audience Metrics

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Frequently Asked Questions About Craft of Coaching Podcast

What is Craft of Coaching Podcast about and what kind of topics does it cover?

This show centers on the craft and business of coaching, with a strong emphasis on ethics, client-centred practice, and sustainable growth. Episodes frequently tackle core coaching competencies, boundaries, readiness, identity, and how to differentiate coaching from therapy, mentoring, or other helping roles. The host blends practical tools, psychological insight, and marketing realism—urging authenticity, depth, and process over flashy branding—while promoting CLCC courses and other resources for coaches. A notable throughline is helping practitioners build durable, client-first practices that scale without sacrificing integrity, making it a likely draw for current coaches, aspiring coaches, and professionals looking to professionalize the... more

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These podcasts share a similar audience with Craft of Coaching Podcast:

1. Your Courageous Life podcast
2. Good Hang with Amy Poehler

How many episodes of Craft of Coaching Podcast are there?

Craft of Coaching Podcast launched 9 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Craft of Coaching Podcast?

Recent guests on Craft of Coaching Podcast include:

1. Melody Wilding
2. Andrea Owen
3. Kim Kimball
4. Megan Hale
5. Jen Vertanen
6. Kira Sabin
7. Michelle Ward
8. Laura Simms

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