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Artwork for Crack It In An Hour

Crack It In An Hour

Significant Industries Inc.
Gen Z
Remote Work
Mental Health
Cultural Trends
Social Media
Consumer Behavior
Nature
Aging
Urbanization
Tupperware
Financial Literacy
Tennis
Repair Culture
DIY Culture
Innovation
Sleep Crisis
Outdoor Activities
Children's Outdoor Play
Miami
Vegetables

Welcome to the only podcast that tries to crack a problem facing the world—from the audacious to the ridiculous— in exactly one hour. From “How do we make aerobics a thing again?” to “How can we make aging more fun?”, Jesse, Simon and Romain—co-founders of Significant—take on a different problem and dive deep into a conversation about how they would or could go about fixing it. One problem, once a... more

PublishesWeeklyEpisodes67Foundeda year ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Crack It In An Hour

Latest Episodes

Romain brings us a problem that should already be solved: how do you get people to wear sunscreen? The danger is obvious. The solution is cheap, available and easy to understand. Yet more than a third of people never wear sunscreen, and plenty of the... more

In this first-ever two-problem episode, Romain and Jesse tackle two surprisingly complicated questions. First: how do you end a friendship that’s become toxic? Unlike romantic relationships, there are no social rules, no scripts, and often no closure... more

Live from Cannes at the PayPal Ads Studio, Sylvain Tron from Cylndr Studios drops a deceptively juicy question on the table: does Timothée Chalamet have a branding problem?

Romain immediately flips the question, Jesse challenges whether there's even... more

Maria Galleriu from 72andSunny joins the crew live from Cannes (at the PayPal Ad Studio) and drops a heavy one on the table: the male loneliness epidemic. She comes armed with stats — men with zero close friends have shot up over the decades — and a ... more

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Recent Guests

Maria Galleriu
CSO at 72andSunny for International Offices (Amsterdam, Singapore and Sydney)
72andSunny
Episode: Crack It Quick | Male loneliness — ft. Maria Galleriu, 72andSunny
Gareth Kay
Guest, Coinbase executive
Coinbase
Episode: Crack It Quick | Financial literacy — ft. Gareth Kay, Coinbase
Kirsten Rutherford
Executive creator / creative director at DoorDash
DoorDash
Episode: Crack It Quick | Aging out — ft. Kirsten Rutherford, Doordash
Maria Van Buskirk
Head of Comms and Go To Market, Significant
Significant
Episode: Can cable TV make a comeback?
Luke Anjeleno
Guest, ACD at Semi Twin Sunny, creator involved in music and creativity
Semi Twin Sunny
Episode: How do we expand our musical taste? — ft. Luke Yun
Nourhan Wahdan
Co-founder of Pew Design Bureau, brand strategist and creative director
Pew Design Bureau
Episode: Breaking the buzzword of community — ft. Nourhan Wahdan
Kathleen Munroe
Award-winning actor invited onto the show
Actor / Kathleen Munroe
Episode: Accepting Rejection — ft. Kathleen Munroe
Alix Petit
A French fashion designer and partner at The Refreshment Club
The Refreshment Club
Episode: How do you make bold choices? — ft. Alix Petit
Jesper Andréasson
Head of brand strategy and transformation for Lincoln at Ford Motor Company.
Ford Motor Company
Episode: Is travel still fun? — ft. Jesper Andréasson

Hosts

Jesse
Co-founder of Significant; regular host known for rapid-fire ideation and practical framing of problems.
Simon
Co-founder of Significant; host with deep experience in shaping conversations and framing strategy.
Romain
Co-founder of Significant; co-host and primary facilitator of roundtable problem solving.

Reviews

5.0 out of 5 stars from 85 ratings
  • Sharp!

    Great podcast, fun and refreshing to listen to

    Apple Podcasts
    5
    Alixkece
    Francea year ago
  • Genius!

    Do you remember the babies from Baby Geniuses? Well, in this unofficial sequel — they’re all grown up! And they’re tackling the world’s biggest issues. Really smart — really informative. I was slightly disappointed there wasn’t more anecdotes from ‘on set’ (bts stories, their experience working with legendary director Bob Clark), but the insightful, thoughtful, FUN discussion about tricky modern problems more than made up for it.

    Apple Podcasts
    5
    Big_Baby_G_fan85
    United Statesa year ago
  • Love the Brainstorming format!

    Can you please launch the aerobics class? Can you please double click on the next door strategy? Thanks New team

    Apple Podcasts
    5
    Liliebri
    United Statesa year ago
  • Former CEO and ad guy

    Love this and hope they’ll keep this up. It’s like Political Gabfest but from a team of creative thinkers.

    Apple Podcasts
    5
    torontoadguy
    Canadaa year ago
  • BEST POD EVER

    I love this so much!!! Smart, funny & insightful.

    Apple Podcasts
    5
    TaylorHill4Real
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the quick-witted, collaborative dynamics among hosts.
Fans like the guest-free format that keeps discussions tight and design-thinking oriented.
Many enjoy the humor and the way topics are broken into tangible tactics.
Audiences value the actionable ideas and real-world relevance to marketing and branding.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#148
France/Business/Marketing
Apple Podcasts
#27
Belgium/Business/Marketing
Apple Podcasts
#42
Norway/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Accepting Rejection — ft. Kathleen Munroe
Q: What traits help develop a healthier perspective on rejection?
Confidence, self-knowledge, journaling, meditation, and sourcing meaning beyond outcomes were highlighted as factors that foster resilience.
Accepting Rejection — ft. Kathleen Munroe
Q: Where were you taught to deal with rejection?
The guests discuss learning through sports, personal competitiveness, and later through professional experiences and supportive communities, emphasizing that there is no universal method and that perspective develops over time.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Crack It In An Hour

What is Crack It In An Hour about and what kind of topics does it cover?

A fast-paced, problem-solving roundtable where three hosts tackle a new real-world challenge in each episode, brainstorming practical and shareable solutions within an hour. Topics span culture, technology, marketing, and everyday behavior, with a mix of provocative ideas, data points, and playful banter that keeps concepts tangible and actionable. Noteworthy is the trio's collaborative, fast-narrative style and focus on turning big ideas into practical tactics, often anchored in consumer behavior and brand strategy. The format shines when exploring cross-disciplinary angles—from education and media to urban design and community impact—making it a compelling watch for listeners who want concrete takeaways and a peek into creative problem-so... more

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Which podcasts are similar to Crack It In An Hour?

These podcasts share a similar audience with Crack It In An Hour:

1. A Poil et Sans Filet
2. The Town with Matthew Belloni
3. C dans l'air
4. The Daily
5. Pivot

How many episodes of Crack It In An Hour are there?

Crack It In An Hour launched a year ago and published 67 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Crack It In An Hour?

Recent guests on Crack It In An Hour include:

1. Maria Galleriu
2. Gareth Kay
3. Kirsten Rutherford
4. Maria Van Buskirk
5. Luke Anjeleno
6. Nourhan Wahdan
7. Kathleen Munroe
8. Alix Petit

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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