Conversa B2B
Conversa B2BConecte-se aos temas mais relevantes do presente e do futuro do marketing B2B na 5ª temporada do 'Conversa B2B'. Aqui, discutimos os desafios e transformações do marketing B2B na visão dos principais profissionais que atuam na área. Apresentação: Guilherme Sboarim Com: Giuliano Duccini e convidados Contato: conversab2b@conversa.tech
| Publishes | Monthly | Episodes | 102 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  Portuguese | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
Neste corte do episódio 53 do Conversa B2B, Guilherme Sboarim, Giuliano Duccini e o convidado Lucas Röttgering debatem a relevância da produção de conteúdo educativo diante de um cenário em que o excesso de informação, a IA generativa e a mudança no ... more
Ebooks, templates, blogposts, webinars, checklists, playbooks, infográficos, lives, guides, whitepapers. A lista de conteúdos para educar o mercado B2B poderia continuar aqui sem fim, dado todo o contexto e complexidade envolvida nesse modelo de negó... more
Neste corte do nosso episódio 52, Guilherme Sboarim e Giuliano Duccini recebem Felipe Bazon, Chief SEO Officer da HedgeHog, para discutir os critérios de ranqueamento dos IA Overviews do Google (e das novas formas de busca) para orientar o SEO no mar... more
📉 Queda no tráfego, 📈 aumento nas conversões, conteúdo como pilar de autoridade e o fim (definitivo?) do funil tradicional. Como adaptar sua estratégia? Como preparar sua marca para ser encontrada pelas IAs? E mais: as métricas que importam no novo... more
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Apple Podcasts | #97 |  Brazil/Business/Marketing |
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Conversa B2B launched 5 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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