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The Upload

Rob Balasabas
Content Creation
Youtube
Entrepreneurship
Creator Economy
Membership Programs
Influencer Marketing
Engagement Strategies
Income Streams
Women In Influencer Marketing
Digital Marketing
AI Technology
Salary Transparency
Social Media Marketing
Brand Building
Community
Audience
Membership Models
Brand Deals
Vidcon 2024
Networking

🎙 The Upload is your daily download of creator economy news, hosted by Rob Balasabas—creator business strategist and industry insider. Start your day with bite-sized updates, platform changes, and fresh insights to help you grow a sustainable creator business. Plus, weekend bonus episodes with interviews and deep dives. Subscribe and stay ahead in the business of content. The Upload Newsletter: h... more

PublishesTwice weeklyEpisodes201Founded4 years ago
Number of ListenersCategory
Business

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Thank you to our partners:

* Opus Clip: www.opus.pro/?via=rob

* Streamyard: streamyard.com/?fpr=golive

* Uscreen: www.uscreen.tv

* Ecamm: ec... more

What does it really take to grow on YouTube in 2026?

In this full interview, YouTube growth expert Derral Eves shares his playbook for building successful, sustainable YouTube channels in today's creator economy.

Derral has advised some of the worl... more

YouTube

This episode breaks down how to choose your niche the right way — and how to validate your membership idea before you build content. You’ll learn five practical steps to niche by problem, test demand quickly, and launch with confidence.

👉 Don’t for... more

Most creators overbuild before launching their membership. In this episode, I share the exact structure you need on day one: how many videos, what kind of lessons, what resources to include, and the one recurring experience that increases retention. ... more

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Recent Guests

Anabel Otero
Yoga, Pilates, and meditation teacher who built a successful digital platform.
Episode: She Built a 1.3M Subscriber Audience Without Being “Salesy” — Anabel Otero Explains How
Austin Maddox
Wellness coach and entrepreneur
Episode: She Turned 70K Followers Into a Thriving Online Business — Austin Maddox on Building ‘Flow with Austin'
James Hicks
Founder of Hicks New Media and advocate for creators and entrepreneurs
Hicks New Media
Episode: JAMES HICKS (Technologist and Founder)
Victoria Taylor
Head of Content and content marketing strategist
Visme
Episode: VICTORIA TAYLOR (Head of Content, Visme)
Monica Khan
Co-founder and community executive with extensive experience in the creator economy
Episode: How Creators Can Scale Smarter: Insights from Monica Khan -- Ep. 172
Jordan Newman
Head of Content Partnerships at Spotify
Spotify
Episode: Spotify's Jordan Newman -- Ep. 164
Liz Mosley
Graphic designer, Adobe ambassador, and podcaster
Adobe
Episode: Turning your Passion into a Full Time Creator Business with Liz Mosley | Ep. 151
Stefanie Gonzalez
Tejana, entrepreneur, and founder of Women’s Wealth Effect
Women’s Wealth Effect
Episode: Moving Overseas with an Online Business w/ Stefanie Gonzalez. Ep #150
Milou Pietersz
Founder and social media strategist at Simply Multimedia
Simply Multimedia
Episode: Instagram Marketing for Professionals w/ Milou Pietersz. Ep #149

Host

Rob Balasabas
Rob Balasabas is a creator business strategist and industry insider, known for hosting discussions on the creator economy, platform changes, and business strategies for digital entrepreneurs. He provides updates and insights that help content creators establish sustainable businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#188
Indonesia/Business

Talking Points

Recent interactions between the hosts and their guests.

She Turned 70K Followers Into a Thriving Online Business — Austin Maddox on Building ‘Flow with Austin'
Q: When did the light bulb click for you that this could be a full-time career?
The realization came when people started asking for classes as her social following grew. She hosted free classes that attracted participants worldwide, prompting her to establish 'Flow with Austin' as a platform for paid classes.
She Turned 70K Followers Into a Thriving Online Business — Austin Maddox on Building ‘Flow with Austin'
Q: What was it like when you first started creating your own content and building your online presence?
Austin started creating content during the pandemic, initially sharing her yoga practice on Instagram stories without a serious social media presence. She received positive feedback and encouragement from viewers, which motivated her to continue and expand into more formal content creation.
Moving Overseas with an Online Business w/ Stefanie Gonzalez. Ep #150
Q: What's one advice that you have for anybody out there that's sort of on the fringe?
I would really ask that individual to sit down and really think about the skills that they've acquired over time.
Women In Influencer Marketing w/ Jessy Grossman. Ep #148
Q: What's some advice that you would give for anybody looking to grow their career in influencer marketing?
Continuously evaluate what success looks like to you, and focus on building your personal brand alongside your work with companies.
Spotify's Jordan Newman -- Ep. 164
Q: How do you navigate and help creators on the monetization side?
Spotify offers various monetization options including ads and subscription services, ensuring creators can effectively monetize their content.

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Frequently Asked Questions About The Upload

What is The Upload about and what kind of topics does it cover?

Topics discussed frequently include the evolution of the creator economy, effective monetization strategies for content creators, and insights into emerging trends and tools that creators should be aware of. Listeners can expect to learn about various membership models, pricing strategies, and techniques for building genuine engagement with audiences. Unique insights also extend to notable industry shifts, brand collaborations, and actionable advice for establishing a sustainable online presence as a creator. The content is particularly beneficial for aspiring digital entrepreneurs looking for strategies to grow their businesses in the creator landscape, as well as those interested in current events within this rapidly changing field.

Where can I find podcast stats for The Upload?

Rephonic provides a wide range of podcast stats for The Upload. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Upload and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Upload get?

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What are the audience demographics for The Upload?

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How many subscribers and views does The Upload have?

To see how many followers or subscribers The Upload has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Upload?

These podcasts share a similar audience with The Upload:

1. The Colin and Samir Show

How many episodes of The Upload are there?

The Upload launched 4 years ago and published 201 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Upload?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Upload?

Rephonic pulls ratings and reviews for The Upload from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Upload?

Recent guests on The Upload include:

1. Anabel Otero
2. Austin Maddox
3. James Hicks
4. Victoria Taylor
5. Monica Khan
6. Jordan Newman
7. Liz Mosley
8. Stefanie Gonzalez

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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