Conversations with CODO Design on building stronger craft beverage brands.
Publishes | Twice monthly | Episodes | 97 | Founded | 4 years ago |
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Number of Listeners | Categories | BusinessMarketingHow ToEducation |
Points of discussion:
1. Acquired - So you bought a brewery. Now what?
2. Defining your Brand Equity: Fast & Slow
3. Embrace the "Staggered" rebrand launch
4. When to jettison your Brand Equity
5. A designer & a lawyer walk into a brewery
- more
Points of discussion:
1. M&A Mania: Why Craft Beer Acquisitions Are Everywhere Right Now
2. Is a House of Brand right for your brewery? [BBT Newsletter]
3. Rebranding Wachusett [Case Study]
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Learn more at: www.craftbeerrebranded.com / ww... more
Points of discussion:
1. How to de-risk your brewery's rebrand [BBT Newsletter]
2. Email: isaac@cododesign.com to discuss your brewery's rebrand
3. Craft Beer, Rebranded [book bundle]
4. Organizing your internal team ahead of a rebrand [BBT Newsl... more
Points of discussion:
1. Are fancifully-named beers Sub Brands? [BBT Newsletter]
2. How to scale the "Sub Brand Ladder" (from the Sub Brand Summer Series)
3. The role of the parent brand in Brand Architecture [Beyond Beer Handbook]
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Learn more ... more
People also subscribe to these shows.
This is one of the best branding and design podcasts out there. I think if you expanded your focus beyond beer it would completely blow up. So good.
Great insight into the industry from guys that have been doing it for awhile.
A great source to understand what goes on behind the curtain of a beer brand. In a market that has breweries bumping up against each other on the sidewalk, knowing what it takes to make your brand stand out from the crowd definitely starts here!
Super content and a great listen. A must for all Beer industry folks and those interested in brand strategy and trends.
You two made a lot of valuable points and seem to know your stuff. Im eager to hear you dive deeper into these topics
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Focused on brand strategy, marketing insights, and consumer trends, the content emphasizes the craft beverage industry, particularly beer. The hosts often discuss the importance of brand architecture and emotional connections in enhancing product identity, drawing from both current trends and historical examples. Topics include effective branding strategies, the balance between traditional values and modern consumer expectations, and the significance of engaging storytelling in brand communication. The conversational tone mixes educational insights with personal anecdotes, making complex branding concepts accessible and relatable to listeners.
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These podcasts share a similar audience with Beer Branding Trends:
1. Craft Beer & Brewing Magazine Podcast
2. Brewbound Podcast
3. Craft Beer Professionals
4. Craft Brewery Financial Training Podcast
5. Good Hang with Amy Poehler
Beer Branding Trends launched 4 years ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Beer Branding Trends include:
1. Kevin Waltermire
2. Ryan Ahrens
3. Michael Clair
4. Matthew McLaughlin
5. Kristen Ballinger
6. Brandon Richards
7. Jacob Virgil
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