Conversations with CODO Design on building stronger craft beverage brands.
Publishes | Twice monthly | Episodes | 98 | Founded | 4 years ago |
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Number of Listeners | Categories | BusinessMarketingHow ToEducation |
Points of discussion:
1. Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A
2. How we refreshed Malibu Brewing's package design
3. How we rebranded Wachusett Brewing
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Learn more at: www.craftbeerrebranded.com... more
Points of discussion:
1. Acquired - So you bought a brewery. Now what?
2. Defining your Brand Equity: Fast & Slow
3. Embrace the "Staggered" rebrand launch
4. When to jettison your Brand Equity
5. A designer & a lawyer walk into a brewery
- more
Points of discussion:
1. M&A Mania: Why Craft Beer Acquisitions Are Everywhere Right Now
2. Is a House of Brand right for your brewery? [BBT Newsletter]
3. Rebranding Wachusett [Case Study]
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Learn more at: www.craftbeerrebranded.com / ww... more
Points of discussion:
1. How to de-risk your brewery's rebrand [BBT Newsletter]
2. Email: isaac@cododesign.com to discuss your brewery's rebrand
3. Craft Beer, Rebranded [book bundle]
4. Organizing your internal team ahead of a rebrand [BBT Newsl... more
People also subscribe to these shows.
This is one of the best branding and design podcasts out there. I think if you expanded your focus beyond beer it would completely blow up. So good.
Great insight into the industry from guys that have been doing it for awhile.
A great source to understand what goes on behind the curtain of a beer brand. In a market that has breweries bumping up against each other on the sidewalk, knowing what it takes to make your brand stand out from the crowd definitely starts here!
Super content and a great listen. A must for all Beer industry folks and those interested in brand strategy and trends.
You two made a lot of valuable points and seem to know your stuff. Im eager to hear you dive deeper into these topics
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Apple Podcasts | #189 | |
Apple Podcasts | #249 |
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Focused on the craft beverage industry, discussions revolve around brand strategy, rebranding, and marketing techniques aimed particularly at breweries. The hosts share practical insights based on their extensive experience, merging humor with professional advice to engage both industry veterans and those new to branding. Topics frequently explored include effective packaging, brand architecture for both new and established breweries, and emerging trends in the beverage market, such as the rise of cannabis-infused products and the consumer shift towards non-alcoholic options. Unique anecdotes and real-world examples enhance the learning experience, making it a valuable resource for anyone involved in crafting or marketing beverages.
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These podcasts share a similar audience with Beer Branding Trends:
1. Brewbound Podcast
2. Craft Beer & Brewing Magazine Podcast
3. Revisionist History: The Alabama Murders
4. Craft Beer Professionals
5. 99% Invisible
Beer Branding Trends launched 4 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Beer Branding Trends include:
1. Kevin Waltermire
2. Ryan Ahrens
3. Michael Clair
4. Matthew McLaughlin
5. Kristen Ballinger
6. Brandon Richards
7. Jacob Virgil
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