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Artwork for Beer Branding Trends

Beer Branding Trends

CODO Design
CODO Design
Craft Beverage Industry
Rebranding
Packaging Refresh
Brand Equity
Craft Beer
Brand Architecture
Visual Identity
Craft Lager
Craft Beer Industry
Packaging Design
Hard Cider
Intellectual Property
Noda Brewing
Furns and Brewing
Dixie Brewing
Anchor Brewing
Beyond Beer Handbook
Alesmith Brewing
Regional Breweries

Conversations with CODO Design on building stronger craft beverage brands.

PublishesTwice monthlyEpisodes98Founded4 years ago
Number of ListenersCategories
BusinessMarketingHow ToEducation

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Artwork for Beer Branding Trends

Latest Episodes

Points of discussion:

1. Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A

2. How we refreshed Malibu Brewing's package design

3. How we rebranded Wachusett Brewing

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Learn more at: www.craftbeerrebranded.com... more

YouTube

Points of discussion:

1. Acquired - So you bought a brewery. Now what?

2. Defining your Brand Equity: Fast & Slow

3. Embrace the "Staggered" rebrand launch 

4. When to jettison your Brand Equity 

5. A designer & a lawyer walk into a brewery 

- more

YouTube

Points of discussion:

1. M&A Mania: Why Craft Beer Acquisitions Are Everywhere Right Now

2. Is a House of Brand right for your brewery? [BBT Newsletter]

3. Rebranding Wachusett [Case Study]

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Learn more at: www.craftbeerrebranded.com / ww... more

YouTube

Points of discussion:

1. How to de-risk your brewery's rebrand [BBT Newsletter]

2. Email: isaac@cododesign.com to discuss your brewery's rebrand

3. Craft Beer, Rebranded [book bundle]

4. Organizing your internal team ahead of a rebrand [BBT Newsl... more

YouTube

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Kevin Waltermire
Entrepreneur and founder of Comma, a mindful cannabis beer
Comma
Episode: 092 - Branding Comma, a mindful Cannabis beer (feat. Kevin Waltermire)
Ryan Ahrens
Co-owner, Malibu Brewing Company
Malibu Brewing Company
Episode: 081 - How CODO refreshed Malibu Brewing's packaging (feat. Ryan and Jill Ahrens)
Michael Clair
Operations Director at Alewerks Brewing Co.
Alewerks Brewing Co.
Episode: 080 - How we refreshed the Alewerks Brewing brand (feat. Michael Claar)
Matthew McLaughlin
Attorney specializing in the alcohol regulatory space and co-owner of Fertile Ground Beer Co.
McLaughlin PC
Episode: 076 - A Designer and a Lawyer Walk into a Brewery (Intellectual Property feat. Matthew McLaughlin)
Kristen Ballinger
Marketing Manager at AleSmith Brewing Company
AleSmith Brewing Company
Episode: 075 - How CODO helped AleSmith Brewing launch a Hard Cider brand (feat. AleSmith)
Brandon Richards
President of AleSmith Brewing
AleSmith Brewing Company
Episode: 075 - How CODO helped AleSmith Brewing launch a Hard Cider brand (feat. AleSmith)
Jacob Virgil
Director of Strategic Development at NoDa Brewing
NoDa Brewing Company
Episode: 064 - Rebranding NoDa Brewing (feat. Jacob Virgil)

Hosts

Isaac Arthur
Co-host discussing branding strategies and co-owner of CODO Design, with extensive experience in the craft beverage sector.
Cody Fague
Co-host focusing on craft beverage branding, with a strong emphasis on marketing trends and consumer engagement.

Reviews

4.9 out of 5 stars from 30 ratings
  • So so good.

    This is one of the best branding and design podcasts out there. I think if you expanded your focus beyond beer it would completely blow up. So good.

    Apple Podcasts
    5
    INDYMADE
    United States2 years ago
  • Great listen

    Great insight into the industry from guys that have been doing it for awhile.

    Apple Podcasts
    5
    beelzabar
    United States2 years ago
  • Excellent Industry Insider Info

    A great source to understand what goes on behind the curtain of a beer brand. In a market that has breweries bumping up against each other on the sidewalk, knowing what it takes to make your brand stand out from the crowd definitely starts here!

    Apple Podcasts
    5
    Pulpoco
    Canada2 years ago
  • Great Insight into Beer Branding!

    Super content and a great listen. A must for all Beer industry folks and those interested in brand strategy and trends.

    Apple Podcasts
    5
    Andrewcfitz
    United States4 years ago
  • Excited for more

    You two made a lot of valuable points and seem to know your stuff. Im eager to hear you dive deeper into these topics

    Apple Podcasts
    5
    Maddy yo
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences recommend the show for those in the food and beverage sector, noting its practical and actionable insights.
Reviews highlight the engaging hosts, who combine humor with expert knowledge, making complex ideas accessible.
Listeners appreciate the deep insights into branding and marketing specifically tailored for the craft beverage industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#177
Ireland/Business/Marketing
Apple Podcasts
#189
Brazil/Business/Marketing
Apple Podcasts
#249
Netherlands/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

089 - Q&A - 2025 Beer Branding Trends Edition
Q: What role do you see for AI tools like Canva or Midjourney at smaller breweries with limited resources?
AI tools can be a great asset, acting as a force multiplier for smaller breweries, despite current limitations in design quality.
089 - Q&A - 2025 Beer Branding Trends Edition
Q: What if your sales are in a state of rapid decline? Is a rebrand the right move?
A rebrand could be part of the solution if sales are down, but it's not the first thing to address; you should identify and fix core business issues first.
089 - Q&A - 2025 Beer Branding Trends Edition
Q: How often do you think a brewery should be refreshing its packaging?
If sales are strong, there's no need to refresh your packaging; that money can be used elsewhere in the business.
067 - 2024 Branding Trends Report Q&A
Q: Is it disingenuous to call a beer a lager if it isn't a lager?
If you are selling it as a lager but it isn't made in that style, it would be misleading. However, using lager branding for a similar product may be acceptable if done carefully.
067 - 2024 Branding Trends Report Q&A
Q: What are the downsides to building a lifestyle brand?
There can be challenges regarding brand presence, customer touchpoints, and the need for active founder investment in marketing and sales efforts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Beer Branding Trends

What is Beer Branding Trends about and what kind of topics does it cover?

Focused on the craft beverage industry, discussions revolve around brand strategy, rebranding, and marketing techniques aimed particularly at breweries. The hosts share practical insights based on their extensive experience, merging humor with professional advice to engage both industry veterans and those new to branding. Topics frequently explored include effective packaging, brand architecture for both new and established breweries, and emerging trends in the beverage market, such as the rise of cannabis-infused products and the consumer shift towards non-alcoholic options. Unique anecdotes and real-world examples enhance the learning experience, making it a valuable resource for anyone involved in crafting or marketing beverages.

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How many listeners does Beer Branding Trends get?

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Which podcasts are similar to Beer Branding Trends?

These podcasts share a similar audience with Beer Branding Trends:

1. Brewbound Podcast
2. Craft Beer & Brewing Magazine Podcast
3. Revisionist History: The Alabama Murders
4. Craft Beer Professionals
5. 99% Invisible

How many episodes of Beer Branding Trends are there?

Beer Branding Trends launched 4 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Beer Branding Trends?

Recent guests on Beer Branding Trends include:

1. Kevin Waltermire
2. Ryan Ahrens
3. Michael Clair
4. Matthew McLaughlin
5. Kristen Ballinger
6. Brandon Richards
7. Jacob Virgil

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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