Le marketing ne sert à rien sans un bon produit, et un bon produit n’existe pas sans un bon marketing. Les CMO dans ce podcast font la force de leur marque auprès du grand-public. Comment font-ils? Quels échecs, quels succès ont-ils rencontrés? Où trouvent-ils leur inspiration? Quelles sont les spécificités de leur secteur et comment peut-on les transposer à d’autres secteurs d’activités? La créat... more
Publishes | Monthly | Episodes | 5 | Founded | 5 months ago |
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Language | Number of Listeners | Categories | ManagementMarketingBusiness |
Ses titres de Belgian Marketing Leader of the Year 2024 et de CMO of the Year 2024 sont venus couronner une carrière impressionnante menée presque exclusivement chez Unilever. La force de Valérie Morfitis? Avoir très vite compris le potentiel de la d... more
Le secteur de l’assurance occupe une place à part dans l’univers du marketing. Comment séduire quand la marque s'efface derrière un modèle d'intermédiaire? Comment rester top of mind quand l’entreprise cède son activité bancaire pour se concentrer su... more
Au-delà même des télécoms, Proximus est aujourd'hui un véritable laboratoire d'innovation et d'expérimentation. Une nécessité pour rester leader “sur un marché concurrentiel et qui l’est de plus en plus”, avance Aurélie Denayer, Branding, Communicati... more
Le secteur automobile traverse une période tout à fait unique, estime José Fernandez chez D’Ieteren: “C'est le moment idéal d’y être actif en tant que marketer!” Sa carrière, ses coups durs et coups de maître, sa règle d’or du marketing: l’expert se ... more
Le monde de la grande distribution s’est transformé ces dernières décennies, et avec lui le métier de marketeer dans le retail. Dans ce premier épisode du nouveau podcast CMO voices, Aude Mayence (Delhaize Belgium) revient sur sa carrière et l’évolut... more
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Apple Podcasts | #9 | |
Apple Podcasts | #227 |
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CMO voices launched 5 months ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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