CMO Talk
Dansk MarkedsføringDe er ambitiøse, de har modet til at gå nye veje - og de er drevet af at skabe resultater. I fem podcasts kommer vi tættere på de nominerede til Årets CMO 2019. Mød Arla Foods' Hanne Søndergaard, Bolias Line Bering Larsen, Carlsbergs Morten Boye, Tivolis Michala Svane og Kviks Lisa Gøttler.
| Publishes | Daily | Episodes | 6 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language | Danish | Category | Business | ||
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Latest Episodes
Lisa Gøttler er kvinden bag Kviks imponerede resultater, der især er skabt gennem Data Driven Marketing. I denne udgave af CMO Talk tager Lisa Gøttler os med ind i Kviks hjerte og giver eksempler på, hvordan køkkenfirmaet finder magien i data.
Michala Svane har som VP for Marketing & Sales i Tivoli været med til at sende den gamle have ud på en ny rejse. I denne udgave af CMO Talk stiller vi skarpt på, hvordan Tivoli arbejde med costumer experience og bruger data – i dag og i fremtiden.
Line Bering Larsen er som International Marketing & Omnichannel Director hos Bolia en central person i møbelbiksens forretning. I denne udgave af CMO Talk forklarer hun blandt andet, hvorfor omnichannel er både løsningen og problemet på tidens udford... more
Morten Boye er manden, der har sat marketing i centrum hos Carlsberg Danmark. Han har udover ansvaret for marketing også ansvar for blandt andet innovation. I denne udgave af CMO Talk forklarer Morten Boye, hvorfor netop marketing og innovation bør s... more
Hanne Søndergaard er kvinden bag Arla Foods’ globale marketing-indsats. I denne udgave af CMO Talk forklarer hun, hvordan hun får enderne til at mødes og får skabt resultater på vidt forskellige markeder – og hvilke KPI’er hendes team arbejder efter.... more
Kåringen af årets CMO kommer tættere og tættere på. Vi stiller skarpt på hver af de nominerede gennem 5 podcasts. Lyt med og bliv klogere på deres faglighed, og hvor deres fokusområde ligger.
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How many episodes of CMO Talk are there?
CMO Talk launched 5 years ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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