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Artwork for CMA Connect
Canada
Marketing
CMA
Artificial Intelligence
IBM
Team Canada
Humankind Study
Pizza Pizza Limited
Deloitte Digital
Genai
You.scaled
Pinterest
Made In Canada
Palette Skills
Upskill Canada
Paris 2024
Milano Cortina
Google Canada
DCM
CASL

Welcome to CMA Connect - the voice of the Canadian marketing community. Join us for empowering discussions with industry leaders about the rapidly changing world of marketing.

PublishesTwice monthlyEpisodes106Founded5 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for CMA Connect

Latest Episodes

The campaign that delivered a 20 per cent sales boost didn't start with a creative brief, it started with a casual comment. In Episode 74 of CMA Connect, Alison Simpson joins Pizza Pizza CMO Adrian Fuoco and Zulu Alpha Kilo President and CEO Mike Sut... more

One in four Canadians lives in a food-insecure household -- and many have jobs, degrees and never imagined needing help. In the latest episode of CMA Connect, Alison Simpson sits down with Kirstin Beardsley, CEO of Food Banks Canada and Neil Hetherin... more

Is your CMO-CFO relationship building growth or breaking it? Host Alison Simpson is joined by Deloitte Digital's Jeff Sutton and Amanda McCusker to unpack insights from a landmark Canadian study co-authored with the Canadian Marketing Association and... more

How do you win gold in Canada's top marketing competition in 24 hours? Host Alison Simpson gets the story behind the win from Joanne Chen and Lydia Yoon, Google product marketing managers and Canada's 2026 Young Lions Marketing gold winners. Their wi... more

Key Facts

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Recent Guests

Adrian Fuoco
CMO, Pizza Pizza Limited
Pizza Pizza Limited
Episode: EP74 - Co-conspirators For A Half-decade With Adrian Fuoco And Mike Sutton
Mike Sutton
President & CEO, Zulu Alpha Kilo
Zulu Alpha Kilo
Episode: EP74 - Co-conspirators For A Half-decade With Adrian Fuoco And Mike Sutton
Kirstin Beardsley
CEO of Food Banks Canada
Food Banks Canada
Episode: EP73 - When the Job Isn't Enough with Kirstin Beardsley and Neil Hetherington
Neil Hetherington
CEO of Daily Bread Food Bank, Toronto
Daily Bread Food Bank
Episode: EP73 - When the Job Isn't Enough with Kirstin Beardsley and Neil Hetherington
Amanda McCusker
Manager in Customer Strategy at Deloitte Digital
Deloitte Digital
Episode: EP72 - The Partnership that Drives Growth with Amanda McCusker and Jeff Sutton
Jeff Sutton
National Leader for Brand and Growth Strategy at Deloitte Digital
Deloitte Digital
Episode: EP72 - The Partnership that Drives Growth with Amanda McCusker and Jeff Sutton
Joanne Chen
Product Marketing Manager at Google
Google
Episode: EP71 - Young Lions Gold with Joanne Chen and Lydia Yoon
Lydia Yoon
Product Marketing Manager at Google
Google
Episode: EP71 - Young Lions Gold with Joanne Chen and Lydia Yoon
Sandra Sanderson
CMO, Empire Company Limited (former VP Marketing at Empire)
Empire Company Limited
Episode: EP70 - Follow Your Compass with Sandra Sanderson

Host

Alison Simpson
Host of CMA Connect

Reviews

5.0 out of 5 stars from 16 ratings
  • The podcast for marketers

    A great way to get my weekly dose of marketing!

    Apple Podcasts
    5
    A.Lagow
    Canada5 years ago
  • Great Insights

    Current topics with excellent guests!

    Apple Podcasts
    5
    YouDecide1029384756
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Concise, actionable takeaways that are easy to apply in daily work.
Excellent guests and timely topics that stay relevant to the Canadian market.
Worthwhile insights for marketers seeking practical, real-world guidance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#66
Canada/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

EP52 - The Future of Marketing Education with Kyle Murray
Q: What advice would you give to someone aiming for leadership in marketing?
He advocates lifelong learning, surrounding yourself with people you enjoy working with, and building strong mentorship networks to accelerate growth and career satisfaction.
EP52 - The Future of Marketing Education with Kyle Murray
Q: Do you think the Four Ps will still be central to marketing education?
The guest suggests the Four Ps remain a useful starting framework but will be supplemented by a broader, more nuanced focus that accounts for relationships, data, and digital tools.
EP52 - The Future of Marketing Education with Kyle Murray
Q: What role do experiential learning and real-world projects play in preparing graduates?
Experiential learning is highlighted as essential for developing people skills, resilience, and adaptability, with a focus on learning by doing in teams and through technology-enabled experiences.
EP52 - The Future of Marketing Education with Kyle Murray
Q: How is GenAI changing the way universities teach marketing?
He explains that while GenAI challenges traditional evaluation, it also provides a powerful tool; curricula should teach students to collaborate with AI, incorporate it into assessments, and focus on human skills like critical thinking and communication.
EP52 - The Future of Marketing Education with Kyle Murray
Q: What drew you to higher education and teaching marketing?
The guest describes a passion for learning, the university environment, and discovering a love for teaching after an entrepreneur stint; he emphasizes the scientific method and the appeal of the research mindset within academia.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About CMA Connect

What is CMA Connect about and what kind of topics does it cover?

Covers practical marketing leadership, brand building, and AI-driven transformation with a strong emphasis on Canadian markets. Episodes frequently feature senior marketers from CMA, major tech brands like Google and IBM, and leaders in retail, sports, and professional services, who share real-world case studies, leadership lessons, and actionable takeaways for growth, storytelling, and governance. Notable traits include tight, outcomes-focused conversations, an appetite for cross-functional collaboration, and practical guidance on navigating regulatory, ethical, and technology-driven changes in marketing. The show often highlights ambitious campaigns, partnerships, and industry leadership within Canada's marketing ecosystem, making it valu... more

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Which podcasts are similar to CMA Connect?

These podcasts share a similar audience with CMA Connect:

1. The Daily

How many episodes of CMA Connect are there?

CMA Connect launched 5 years ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CMA Connect?

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What guests have appeared on CMA Connect?

Recent guests on CMA Connect include:

1. Adrian Fuoco
2. Mike Sutton
3. Kirstin Beardsley
4. Neil Hetherington
5. Amanda McCusker
6. Jeff Sutton
7. Joanne Chen
8. Lydia Yoon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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