创业实战营销陈轩 | 帮你多赚3000万
创业实战营销陈轩陈轩，20年专注创业实战品牌营销。著有《破局之光》《创业36条军规》《很毒很毒的病毒营销》《爆品方法论》等，《经济观察报》中国十大杰出品牌人物，北师大创业导师，《财新》《财经》、腾讯、虎嗅等特聘营销专家。加多宝、E本、云南白药等200多家企业营销顾问。深度解析本土创业营销的幕后真相！帮你赢在商业起点。
| Publishes | Daily | Episodes | 254 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | MarketingBusinessEntrepreneurship |
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最大的智商税就是：“三百六十行，行行出状元”！
行业与行业，是不平等的。谁要是告诉你，好好干，任何行业都差不多，非蠢即坏。男女都怕入错行！有些行业，你拼死命，也折腾不出花来。
一个健康的营商环境，应该是让勤奋的酒店老板能赚到钱，让聪明的消费者能省下钱，而不是让一个中间商通过算法逻辑把两头都吃干抹净。
奶茶店崛起，是对传统饮品行业的终端拦截我入行之初，正是渠道时代，（大）中（国）美苏（宁）大会，你去西单图书馆转转，营销类书籍的C位被诸如《渠道为王，决胜终端》之类的书籍所占领。现在呢，制造业饮品全面被服务业饮品所拦截、产品品牌全面被渠道品牌所虐杀、预制饮品被现调饮品所虐杀。所以，我对传统饮品行业持悲观态度。和大米、方便面、鸡蛋一样，传统饮品行业被时代所降级，被年轻人定义为落后的经济形态，类似于基础物料。想要出头，要求极其差异化的产品设计和“短平快粗暴变现”的运营方式。
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #191 | China/Business/Entrepreneurship |
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| Listeners per Episode | Gender Skew | Location | |||
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1. 半拿铁 | 商业沉浮录
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创业实战营销陈轩 launched 2 years ago and published 254 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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