最大的智商税就是:“三百六十行,行行出状元”!
行业与行业,是不平等的。谁要是告诉你,好好干,任何行业都差不多,非蠢即坏。男女都怕入错行!有些行业,你拼死命,也折腾不出花来。
一个健康的营商环境,应该是让勤奋的酒店老板能赚到钱,让聪明的消费者能省下钱,而不是让一个中间商通过算法逻辑把两头都吃干抹净。
奶茶店崛起,是对传统饮品行业的终端拦截我入行之初,正是渠道时代,(大)中(国)美苏(宁)大会,你去西单图书馆转转,营销类书籍的C位被诸如《渠道为王,决胜终端》之类的书籍所占领。现在呢,制造业饮品全面被服务业饮品所拦截、产品品牌全面被渠道品牌所虐杀、预制饮品被现调饮品所虐杀。所以,我对传统饮品行业持悲观态度。和大米、方便面、鸡蛋一样,传统饮品行业被时代所降级,被年轻人定义为落后的经济形态,类似于基础物料。想要出头,要求极其差异化的产品设计和“短平快粗暴变现”的运营方式。
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #191 |
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These podcasts share a similar audience with 创业实战营销陈轩:
1. 半拿铁 | 商业沉浮录
创业实战营销陈轩 launched 2 years ago and published 254 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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