創業各種浪
孫健慎Hi 大家好 我是孫健慎，koodata酷訊搜索的創辦人。 歡迎來到一波未平一波又起的創業世界。在這裡，我會邀請許多創業者來說故事，聊聊他們的心路歷程及酸甜苦辣，帶著大家一起乘風破浪。 歡迎與我聯繫： 創業各種浪 FB | www.facebook.com/thewavesofentrepreneurship koodata 酷訊搜索 | www.koodata.com.tw email | jasonsun@koodata.com.tw
| Publishes | Monthly | Episodes | 40 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | BusinessEntrepreneurship |
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大家常常以為：
「大數據就是水晶球，能預測一切！」🔮
「AI 一定可以馬上找到最完美的客戶！」🤖
結果呢？本集來賓Ken說：醒醒吧～這些都是行銷神話。
真正有效的方法，其實沒那麼深奧：
🧹 把數據裡的雜訊先清掉，才看得到重點
💰 與其每天追著降低廣告成本，不如讓每位顧客多買一點
🔄 與其拼命找新客，不如先讓舊客「想再回來」
更有趣的是，數據還爆出一個冷知識：
🤯 eSIM 用戶居然跟「愛看直播、愛斗內」的族群重疊超高！
這集沒有艱深公式，只有滿滿「啊！原來是這樣！」的頓悟。 more
這集，我們把鏡頭對準一位「連續創業、拍片都在行」的老闆——烏龜移動創辦人Bobby許禾杰。在短影音風起雲湧勢不可擋的趨勢下，他怎麼用真實的人設玩出短影音成績，還把學生社群 Meteor 做成品牌與生意的引擎？
🎯 精彩亮點
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為什麼「真實勝過包裝」：人設要能提供情緒、知識、娛樂三種價值，產品內容只佔 1–2 成。
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老闆都該做短影音？Bobby：100% 贊成；以 TikTok 而言，至今仍有較 IG / YouTube 友善的自然流量紅利。
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一支影片 5... more
本集來賓 Ben 李佳祐，原本是科學園區的工程師，日子平穩到可以預測下週午餐吃什麼...直到有天，他被同事團購的爆米花勾起好奇，決定自己動手做。半年焦到懷疑人生後，他真的做出一顆會讓人上癮的球形爆米花，還把它從夜市攤搬進百貨公司，硬生生把零食玩成精品。
🎯 精彩亮點
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市場縫隙大翻轉：別人賣焦糖起司，他瞄準"台灣人小時候的味道"-- 玉米濃湯，一出手就打進國際通路。
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創業驚險實錄：囤錯玉米差點現金斷水流、疫情一來觀光客瞬間消失，他靠靈活定位與亞裔口味策略逆轉勝。
*... more
如果 Facebook 是個國家，Joe 大概可以當駐台大使了。
從臉書還沒廣告功能的年代，他就靠經營粉絲團、寫小遊戲、做內容，硬是把「社群」經營成一門正經生意。他創立的 ComHere 成為台灣行銷人的求生指南，還連續八年辦出台灣最大規模的行銷年會，場場爆滿、連市府都驚動。
🎙在這集《創業各種浪》裡，我們聊了：
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* 為什麼貳樓餐廳能靠 Facebook 紅到被 Meta 官網點名？
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* 為什麼 Joe 說「想紅，至少要紅得夠久」？
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* 廣告成本變貴... more
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- 很棒的故事集中處
創業者必聽的Podcast ，很值得聽聽每個人的故事
Apple Podcasts5KOR111222
Taiwan2 years ago
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Apple Podcasts | #96 | Taiwan/Business/Entrepreneurship |
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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創業各種浪 launched 2 years ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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