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Artwork for 掌握B2B銷售,快樂取得勝利 with Patrix 小郭

掌握B2B銷售,快樂取得勝利 with Patrix 小郭

快樂銷售 樂勝 Patrix 小郭

歡迎來到「掌握B2B銷售,快樂取得勝利」的Podcast頻道。這個Podcast的主持人主要由B2B創業家、B2B銷售教練和內容創作家Patrix小郭。在這個Podcast當中,你會學習到B2B銷售技巧相關內容。從如何獲得更多的客戶,如何建立系統化B2B銷售流程,如何留住客戶,同時也會分享很多小郭在過去超過10年B2B銷售中累積的成功與失敗的學習經驗分享。

專門給 B2B 企業主預約的 60 分鐘 B2B 銷售健診連結:buff.ly/hSnUd94

PublishesTwice weeklyEpisodes90Founded2 years ago
Language
Korean
Number of ListenersCategories
How ToEducationBusiness

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Artwork for 掌握B2B銷售,快樂取得勝利 with Patrix 小郭

Latest Episodes

這集 Podcast,我們直接面對 B2B 老闆最深層的焦慮:你手上的案子,到底是在有效推進,還是在賭博?

我將深度拆解 B2B 企業主最常遇到的問題——被冗長的銷售週期拖垮,以及誤判客戶沈默背後的真實訊號。

這集也會分享一套結構化的銷售決策地圖,教你如何與客戶建立 5 個關鍵的決策協議。不要只盯著業務的活動量(Activity),而是要你開始管理買家的決策進度。

如果你想把賭運氣變成系統化經營,這集一定非常適合你。

【重點筆記 Takeaways】

* 小心假性共識: 銷售中最危險... more

在這一集節目中,我深入剖析了客戶會議中的複雜動態,特別聚焦於虛假共識現象——也就是客戶表面上點頭同意,事後卻已讀不回或失去聯繫。

沒有反對意見,不代表客戶同意,反而暗示著客戶內部可能存在隱藏的衝突。

這一集將分享一套結構化的方法,透過主動提問與衝突提取技術,幫助你挖掘出客戶真正的疑慮。

點出了潛藏在客戶反對意見背後的三大核心風險:價值風險 (Value Risk)、流程風險 (Process Risk) 與內部政治風險 (Internal Political Risk)。

此外,Patr... more

我在這一集分享了B2B企業主在 B2B 銷售中最常見出現的錯誤,特別是創辦人過度參與業務的行為會如何影響公司估值。企業主不自覺的英雄綜合症對團隊造成的影響。

同時,我也分享了如何透過建立系統化銷售系統來提升公司估值。也提供了具體的行動建議,幫助企業主在沒有自己的情況下可以實現營收成長。

給 B2B 企業主的 3 個增加營收可以採取的行動:

* 把自己變成隱形人:挑選一個你覺得非你不可的案子,刻意不出席來看團隊是否可以有效推進會議,找出現有流程的破口。

* 建立拒絕出場機制:明確告訴業務... more

這一集,我分享給第一線業務的年輕人一定會在B2B銷售中面臨的挑戰,尤其是客戶對年輕業務的偏見。我分享了如何透過重塑形象和有效溝通的技巧,強調在會議中建立權威和專業形象的重要性。

我也分享給業務主管當遇到客戶說業務太年輕,關鍵的一種思維、兩種應對方式和三種關鍵 KPI 的重要性。

給第一線業務的 3 個實戰行動

* 啟動柔道心態,借力使力以柔克剛。

* 執行30 秒時間盒,掌握會議節奏。

* 從單方面說明調整到與客戶共同診斷問題。

給業務主管的 3 個管理行動

* 實施在客戶面前... more

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掌握B2B銷售,快樂取得勝利 with Patrix 小郭 launched 2 years ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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