Choice Hacking: The Marketing Psychology Podcast
Jennifer ClinehensThis is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Hosted by ... more
| Publishes | Weekly | Episodes | 99 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||
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✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral scienc... more
The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist.
In the case of people, studies have shown that thinking so... more
I have a confession to make – I'm a huge Starbucks fan.
I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth.
I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffe... more
Picture this: A flat grey truck with no top of the line speaker system.
No big navigation screen or fancy leather interior. Not even automatic windows.
Just a plain, stripped-down, bare bones truck.
And people are lining up to buy it.
The compa... more
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LOVE THIS PODCAST!
Apple Podcasts5karanoreen
United Statesa year ago - Product marketing
As a product manager brand strategy is key and being able to learn from other’s experiences is oh so helpful! Thank you for putting these together. It must take a ton of research.
Apple Podcasts5delivery busines ownerUnited Statesa year ago - Insightful and concise
Love how much info is packed into each episode. Enough to know if you want to delve more into a subject or example and consider how to apply in work.
Apple Podcasts5CMBG10
United Kingdom2 years ago - Brilliant behavioural economics quick hit
Great info - solid production
Apple Podcasts5dot dot dot dash dash dashUnited Kingdom3 years ago - Instantly fell in love with this podcast
As a former psychology student and now marketer, I’m thrilled to hear Jen talking about how companies successfully use behavioral sciences to improve their product and services. Every week, this podcast will give you useful tips and insights, ready to use in your own work. Same thing happens with the newsletter. Jen, keep up the great work!
Apple Podcasts5adavedreamingUnited States4 years ago
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Apple Podcasts | #169 |  Italy/Business/Management |
Apple Podcasts | #70 |  Netherlands/Business/Management |
Apple Podcasts | #164 |  Poland/Business/Management |
Apple Podcasts | #197 |  Ireland/Business/Management |
Apple Podcasts | #202 |  Austria/Business/Management |
Apple Podcasts | #211 |  Israel/Business/Management |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The content focuses extensively on the intersection of psychology and marketing, exploring how understanding consumer behavior can lead to better business strategies and enhanced customer engagement. Episodes often highlight prominent brands and case studies, discussing their psychological approaches to marketing challenges and successes. Unique insights include the application of various psychological principles, such as the Pratfall Effect, choice overload, and behavioral economics, which not only help listeners understand existing business models but also provide actionable advice for their own entrepreneurial endeavors. The host is skilled at breaking down complex concepts in an engaging and accessible manner, making the content suitabl... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Choiceology with Katy Milkman
2. Hidden Brain
3. Planet Money
4. Freakonomics Radio
5. Up First from NPR
How many episodes of this podcast are there?
this podcast launched 5 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Mark McCann
2. Ronnie Chang
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