Category Thinkers
Pablo Gonzalez, John Rougeux, Mike DamphousseWhere the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlo... more
| Publishes | Weekly | Episodes | 40 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | MarketingManagementBusiness | ||||
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Latest Episodes
In this podcast episode, Hywel Carver, CEO of Skiller Whale, shares his company's category design journey after attending a workshop by Category Design Advisors, sponsored by Concept Ventures. He discusses the challenges they faced in defining their ... more
Commercial real estate isn’t usually a place that is associated with technological innovation, neither is the HVAC industry, but that makes it ripe for category design. Meet Frederik Hendriksen, the founder of Rensair. Explore their groundbreaking sm... more
In this episode, John Rougeux interviews Lauren Pufpaf, the President, COO, and co-founder of Feed Media Group. Lauren’s company was founded on the insight that apps need the right music experience to fully engage users. But as the company grew, the... more
A.I. has created a massive shift in context, and with that comes massive opportunities for category designers, but it also means a flood of competitors into the same space.
Brian Schiff had capitalized on this shift, focusing on leveraging A.I. to t... more
Key Facts
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Reviews
- Category Mindblown
Love this podcast! The conversations are legendary and I just finished the first category short. Give me more!
Super helpful group of thinkers who are passionate about category design and teaching others how to unlock exponential outcomes!
Apple Podcasts5Professor Daymond d duck
United States3 years ago - Eye opening
Great episode on AI as a category. Gave me a much better understanding of where AI will potentially integrate into existing solutions, and how it can be leveraged as a creative tool.
Apple Podcasts5justanothercasperUnited States3 years ago - How true differentiation is done.
If you can’t differentiate you can’t sell, and category design is how true differentiation is done. Very excited this podcast exists, finally! Thank you Category Thinkers!
Apple Podcasts5Ed CravoUnited States3 years ago - Amazing!
I absolutely love listening to this podcast!
Finally I have the words to describe what I have always known!
Apple Podcasts5Bozzinov
Sweden3 years ago - Engaging and thoughtful
Category thinking is brain food, and the hosts and guests are definitely in front in their category thinking. Loved the episode with the OG Christopher. So grateful he “open sourced” category design thinking to the rest of us.
Apple Podcasts5Bruce ScheerUnited States3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #244 |  Singapore/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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How many episodes of Category Thinkers are there?
Category Thinkers launched 3 years ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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