Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlo... more
Publishes | Weekly | Episodes | 40 | Founded | a year ago |
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Categories | MarketingBusinessManagement |
In this podcast episode, Hywel Carver, CEO of Skiller Whale, shares his companys category design journey after attending a workshop by Category Design Advisors, sponsored by Concept Ventures. He discusses the challenges they faced in defining their o... more
Commercial real estate isn’t usually a place that is associated with technological innovation, neither is the HVAC industry, but that makes it ripe for category design. Meet Frederik Hendriksen, the founder of Rensair. Explore their groundbreaking sm... more
In this episode, John Rougeux interviews Lauren Pufpaf, the President, COO, and co-founder of Feed Media Group. Lauren’s company was founded on the insight that apps need the right music experience to fully engage users. But as the company grew, the... more
A.I. has created a massive shift in context, and with that comes massive opportunities for category designers, but it also means a flood of competitors into the same space. more
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Love this podcast! The conversations are legendary and I just finished the first category short. Give me more! more
Great episode on AI as a category. Gave me a much better understanding of where AI will potentially integrate into existing solutions, and how it can be leveraged as a creative tool.
If you can’t differentiate you can’t sell, and category design is how true differentiation is done. Very excited this podcast exists, finally! Thank you Category Thinkers!
I absolutely love listening to this podcast! more
Category thinking is brain food, and the hosts and guests are definitely in front in their category thinking. Loved the episode with the OG Christopher. So grateful he “open sourced” category design thinking to the rest of us.
Apple Podcasts | #208 |
Listeners, engagement and demographics and more for this podcast.
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Category Thinkers launched a year ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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